Trends in online publishing

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Presentatie over trends in online publishing voor NUV

  • Impressive presentation of ’Trends in online publishing’. You’ve shown your credibility on presentation with this slideshow. This one deserves thumbs up. I’m John, owner of www.freeringtones.ws/ . Hope to see more quality slides from you.

    Best wishes.
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  • hey there,could you please mail this across to me,it will truly help me for my function.thank you really much.
    Anisa
    http://financejedi.com http://healthjedi.com
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  • Really nice presentation. Now a days popular topic is Socializing only. You have given a great presentation about that. Thanks for giving such a great information.
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  • I don't think the issue is time between interruptions, it's INTRUSIVENESS. Using that as a measurement, phones in general are way more intrusive than web information, which you can browse at leisure.
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  • want website designing services at nominal rates??
    www.webcatalyst.org/
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Trends in online publishing

  1. 1. Online publishing It’s all about socialising, sharing and creating Marco Derksen 7 juni 2007 Uitgeefmerken in cyberspace, Groep UVW
  2. 2. Media shift
  3. 3. Digitale trends & ontwikkelingen Veranderend medialandschap Analogue Digital Networked digital Personal Video Recorders Flat Screen TVs Media PCs Multi-media mobile phones Games consoles PDAs Portable Media Players Digital imaging devices Media Servers IP TV STBs Mp3 players Removable storage Handheld Games consoles Networked DVD players Digital radio Wearable media Streaming media players Notebook & tablet PCs
  4. 4. Digitale trends & ontwikkelingen Internetgebruik in Nederland Bron: Trendbox (Internetmonitor 2006)
  5. 5. Digitale trends & ontwikkelingen Internetgebruik in Nederland (type aansluiting) Bron: Marketingfacts (2006)
  6. 6. Digitale trends & ontwikkelingen Internetgebruik in Nederland (naar geslacht) Bron: Trendbox (Internetmonitor 2006)
  7. 7. Digitale trends & ontwikkelingen Internetgebruik in Nederland (naar opleiding) Bron: Trendbox (Internetmonitor 2006)
  8. 8. Digitale trends & ontwikkelingen Internetgebruik in Nederland (naar leeftijd) Bron: Trendbox (Internetmonitor 2006)
  9. 9. Digitale trends & ontwikkelingen Mediaconsumptie 2006 Bron: Mediaonderzoek.nl 15-20 procent!
  10. 10. Information overload
  11. 11. Information overload Iedere bedrijf heeft een eigen website
  12. 12. Information overload Iedere krant of tijdschrift heeft een eigen website
  13. 13. Information overload Zelfs de overheid heeft een eigen website
  14. 14. Information overload En voor ieder thema is er wel een portal
  15. 15. Information overload Zelfs de consument gaat steeds meer zelf publiceren
  16. 16. Information overload ...of communiceren?
  17. 17. Consumer in control
  18. 18. Consumer in control Really Simple Syndication (RSS)
  19. 19. Consumer in control MyYahoo!
  20. 20. Consumer in control Google Personal Homepage
  21. 21. Consumer in control Netvibes, Pageflakes, Widgets, etc.
  22. 22. Search rules
  23. 23. Search rules Zoekmachines spelen in op behoefte van consument
  24. 24. Search rules Zoekmachines spelen in op behoefte van consument
  25. 25. Search rules Zoekmachines spelen in op behoefte van consument
  26. 26. Search rules Zoekmachines spelen in op behoefte van consument
  27. 27. Search rules Zoekmachines spelen in op behoefte van consument
  28. 28. Search rules Strijd tussen Google, MSN en Yahoo!
  29. 29. Social ranking will rule
  30. 30. Social ranking will rule Search alleen is niet de oplossing
  31. 31. Social ranking will rule Wat vinden anderen belangrijk?
  32. 32. Social ranking will rule Wat vinden anderen belangrijk?
  33. 33. Social ranking will rule Wat vinden anderen belangrijk?
  34. 34. Social ranking will rule Wat vinden anderen belangrijk?
  35. 35. Social ranking will rule Wat vinden anderen belangrijk?
  36. 36. Social ranking will rule Wat vinden anderen belangrijk?
  37. 37. Social ranking will rule Wat vinden anderen belangrijk?
  38. 38. Social ranking will rule Populariteit user generated content sites is enorm!
  39. 39. Niche audiences
  40. 40. Niche audiences Tweakers.net
  41. 41. Niche audiences Gamersnet.nl
  42. 42. Niche audiences Autoblog.nl
  43. 43. Niche audiences Marketingfacts.nl
  44. 44. Niche audiences Long Tail Source: Gapingvoid.com
  45. 45. Advertising in the digital age
  46. 46. Advertising in the digital age Performanced based
  47. 47. Advertising in the digital age Behavioral targeting
  48. 48. Advertising in the digital age Spot vs non-spot
  49. 49. Advertising in the digital age Andere businessmodellen Advertentie/ Sponsorinkomsten Leadgeneratie Jaarboek Cursussen Werving & Selectie Streaming TV & Radio Tijdschrift? Marketingkalender (Agendi)
  50. 50. Community manager
  51. 51. Community manager Rol van uitgever verandert van zender...
  52. 52. Community manager ...naar community manager
  53. 53. Publishing 2.0
  54. 54. <ul><li>Media shift </li></ul><ul><li>Information overload </li></ul><ul><li>Consumer in control </li></ul><ul><li>Search rules </li></ul><ul><li>Social ranking will rule </li></ul><ul><li>Niche audiences </li></ul><ul><li>Advertising in the digital age </li></ul><ul><li>Community manager </li></ul>Publishing 2.0
  55. 55. Vragen?

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