Traveling in the digital age

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Presentatie over Travel 2.0 voor Emerce Travel Insight op 22 november 2007 (draft).

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  • Traveling in the digital age

    1. Traveling in the digital age It’s all about socialising, sharing and creating Marco Derksen 22 november 2007
    2. Aalten , Amsterdam , Arnhem , Hogeschool Arnhem-Nijmegen, scheikunde , Katholieke Universiteit Nijmegen, Organon , datamining , marketing , consultant, VODW Marketing Village, BrandmarC , P&G, ING, digitale media , gezin , Share of Mind, Essent, Amicon, webanalytics, ilse media, Marketingfacts , Blogads, Upstream , Blogresearch , Social networks, IAB, VPRO
    3. Like many in this room, I’m a digital immigrant . My two young daughters, on the other hand, will be digital natives . They will never know a world without ubiquitous broadband internet. We may never become true digital natives, but we can and must begin to assimilate to their culture and way of thinking. Rubert Murdoch, April 2005
    4. Communication shift Kanaalvoorkeuren Media shift
    5. Media shift Van analoog naar digitaal (connected) Analogue Digital Networked digital Personal Video Recorders Flat Screen TVs Media PCs Multi-media mobile phones Games consoles PDAs Portable Media Players Digital imaging devices Media Servers IP TV STBs Mp3 players Removable storage Handheld Games consoles Networked DVD players Digital radio Wearable media Streaming media players Notebook & tablet PCs
    6. Media shift Internetgebruik in Nederland (type aansluiting) Bron: Marketingfacts (2006) > 85 procent
    7. Media shift Internetgebruik in Nederland Bron: Trendbox (Internetmonitor 2006)
    8. Media shift Mediaconsumptie in Nederland Bron: Mediaonderzoek 2006 15-20 procent!
    9. Media shift Kengetallen Reisbranche 2006 <ul><li>Vakantieparticipatie 80,5% (12,4 miljoen) </li></ul><ul><li>Vakantiefrequentie 2,78 </li></ul><ul><li>Aantal vakanties 34,6 miljoen </li></ul><ul><li>Bestedingen 13 miljard euro </li></ul>Bron: NBTC NIPO Research 2007
    10. Media shift Online omzet in reisbranche naar 2 miljard euro in 2007 Bron: Thuiswinkel Monitor 2007
    11. Media shift Marktspelers Bron: Marketingfacts
    12. Media shift Nieuwe marktspelers Bron: Marketingfacts
    13. Communication shift
    14. Communication shift E-mail > 95 procent!
    15. Communication shift MSN Messenger (tegenwoordig Windows Live Messenger) <ul><li>> 5 miljoen gebruikers </li></ul><ul><li>> 100 miljoen gesprekken/dag </li></ul>Bron: Microsoft > 50 procent!
    16. Communication shift Myspace, Cyworld, MSN Spaces & Hyves > 30 procent!
    17. Communication shift Mobile movement
    18. Communication shift Microblogging: Twitter, Jaiku, etc
    19. Communication shift Twitter: waar ben je en wat doe je?
    20. Communication shift En het wordt nog gekker met bliin, ustream, kyte.tv en comvu
    21. Communication shift Meer, korter en sneller!
    22. Information overload
    23. Consumer in control
    24. Consumer in control Ja/Nee Sticker
    25. Consumer in control Digitale Video Recorder (DVR)
    26. Consumer in control Really Simple Syndication (RSS)
    27. Consumer in control Podcasts
    28. Consumer in control Netvibes, Pageflakes, iGoogle, etc
    29. Consumer in control mp3travel.com
    30. Consumer in control Tuscany.podtravels.tv
    31. Consumer in control Travel Widgets
    32. Search rules
    33. Search rules Zoekmachines spelen in op behoefte van consument
    34. Search rules Search en Google maps
    35. Search rules KLM-GlobeAssistant
    36. Search rules KLM-GlobeAssistant
    37. Search rules Vertical search (Yahoo! Travel)
    38. Search rules Vertical search (MSN Travel)
    39. Search rules Vertical search (Kayak.com)
    40. Search rules SeatGuru.com
    41. Search rules Checkmein.eu
    42. Search rules Mobile search
    43. Search rules XS2TheWorld.com
    44. Search rules … maar kent ook beperkingen
    45. Social ranking will rule
    46. Social ranking will rule Wat vinden anderen belangrijk?
    47. Social ranking will rule Wat vinden anderen belangrijk?
    48. Social ranking will rule Wat vinden anderen belangrijk?
    49. Social ranking will rule Wat vinden anderen belangrijk?
    50. Social ranking will rule VirtualTourist.com (Sinds 1994; forum sinds 1999)
    51. Social ranking will rule World66.com
    52. Social ranking will rule Australia Travel Wiki
    53. Social ranking will rule TripAdvisor.com
    54. Social ranking will rule Zoover.nl
    55. Social ranking will rule Citysearch.com
    56. Social ranking will rule Citysearch.com
    57. Social ranking will rule Youropi.com
    58. Social ranking will rule Reizen.ilse.nl
    59. Social ranking will rule Reizen.ilse.nl
    60. Social ranking will rule Vakantie Reiswijzer
    61. Social ranking will rule Flyertalk.com
    62. Social ranking will rule Twitter
    63. Social networks
    64. Social networks Hyves.nl
    65. Social networks CouchSurfing.com
    66. Social networks Waarbenjij.nu
    67. Social networks Reismee.nl
    68. Social networks Reismee.nl
    69. Social networks Socialight.com
    70. Social networks Socialight.com
    71. Social networks Long Tail Source: Gapingvoid.com
    72. Advertising shift
    73. Advertising shift Online mediabestedingen nemen jaarlijks flink toe Bron: Nielsen Media (2006) 2006: 137,1 miljoen euro (+40 procent)
    74. Advertising shift Verschuiving naar performanced based afrekenmodellen Klantwaarde? Cost-per-sale (CPS) Cost-per-action (CPA) Cost-per-click (CPC) Cost-per-mille (CPM)
    75. Bron: eMarketer 2007 Advertising shift Welke middelen worden de komende jaren ingezet?
    76. Advertising shift Most Important Travel 2.0 Technologies Bron: PhoCusWright Inc. 2007
    77. Advertising shift Video (Trivop.com)
    78. Advertising shift Online word-of-mouth
    79. Advertising shift Longtail Bron: BCD € # sites
    80. Advertising shift Longtail Bron: BCD € Pakketreizen uit de gids Self packaged rondreis Self packaged camper Self packaged cruise Self packaged stedentrip Self packaged short stay Self packaged weekend Self packaged uitje etc etc etc
    81. Tot slot
    82. <ul><li>Travel 2.0 gaat vooral over open/transparantie dat niet alleen focust op prijs maar ook op andere aspecten locatie, kwaliteit, etc. </li></ul><ul><li>Voordeel voor consument: betere vakantiebeleving </li></ul><ul><li>Voordeel voor aanbieder: beter differentieren, prijs afstemmen </li></ul>Tot slot
    83. <ul><li>Trends voor komende jaren: Behavioral targeting, recommendation, widgets en online video </li></ul><ul><li>Personal Travel Assistent (PTA)? </li></ul>Tot slot
    84. http://www.marketingfacts.nl/wiki/travel

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