Communication in the digitale age It’s all about content, sharing and socialising
Changing relationships between institutes and individuals Page  
From traditional to connected consumers Page     Traditional Consumer Online Consumer Connected Consumer
Context – not content – is king Page     Traditional Consumer content is king Online Consumer content becomes a  commodit...
Disruptive innovation Page     Traditional Consumer content is king Online Consumer content becomes a  commodity Connecte...
It’s all about content, sharing and socialising Page     Traditional Consumer content is king Online Consumer content bec...
Social media strategie Page     www.upstream.nl
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It's all about content, sharing and socialising

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  • http://www.flickr.com/photos/marketingfacts/4626765447/
  • It's all about content, sharing and socialising

    1. 1. Communication in the digitale age It’s all about content, sharing and socialising
    2. 2. Changing relationships between institutes and individuals Page 
    3. 3. From traditional to connected consumers Page  Traditional Consumer Online Consumer Connected Consumer
    4. 4. Context – not content – is king Page  Traditional Consumer content is king Online Consumer content becomes a commodity Connected Consumer context is king
    5. 5. Disruptive innovation Page  Traditional Consumer content is king Online Consumer content becomes a commodity Connected Consumer context is king disruption in content creation disruption in content distribution and consuming
    6. 6. It’s all about content, sharing and socialising Page  Traditional Consumer content is king Online Consumer content becomes a commodity Connected Consumer context is king disruption in content creation disruption in content distribution and consuming Content Sharing Socialising
    7. 7. Social media strategie Page  www.upstream.nl

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