Integrated Campaigns

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Presentatie voor college nieuwe media aan de HAN over cross-media of geintegreerde campagnes (januari 2008).

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  • Integrated Campaigns

    1. 1. Nieuwe Media It’s all about socialising, sharing and creating Marco Derksen Januari 2008 Integrated campaigns
    2. 2. Bron: E-consultancy 2005 Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen?
    3. 3. Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen? Klantwaarde? Cost-per-sale (CPS) Cost-per-action (CPA) Cost-per-click (CPC) Cost-per-mille (CPM)
    4. 4. Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen?
    5. 5. Communication in the digital age 7 tips om internet te integreren met tv
    6. 6. <ul><li>http://www.spinawards.nl/ </li></ul><ul><li>http://www.mixx-awards.be/ </li></ul><ul><li>http://advertising.microsoft.com/europe/creativeawards2007 </li></ul><ul><li>http://www.creativeshowcase.net/ </li></ul><ul><li>http://www.guardian.co.uk/media/series/advertisingvideos </li></ul><ul><li>http:// adsoftheworld.com/ </li></ul>Communication in the digital age Cases
    7. 7. Communication in the digital age Cases: SIRE
    8. 8. Communication in the digital age Cases: Leffe
    9. 9. Communication in the digital age Cases: Heineken
    10. 10. Communication in the digital age Cases: Qi
    11. 11. Communication in the digital age Cases: LEMZ
    12. 12. Communication in the digital age Cases: Sony Bravia
    13. 13. Communication in the digital age Cases: Old Spice
    14. 14. Communication in the digital age Postbank @ Lowlands
    15. 15. Communication in the digital age Postbank @ Lowlands
    16. 16. Communication in the digital age Postbank @ Lowlands
    17. 17. Communication in the digital age Contagious

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