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Integrated Campaigns

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Presentatie voor college nieuwe media aan de HAN over cross-media of geintegreerde campagnes (januari 2008).

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Integrated Campaigns

  1. 1. Nieuwe Media It’s all about socialising, sharing and creating Marco Derksen Januari 2008 Integrated campaigns
  2. 2. Bron: E-consultancy 2005 Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen?
  3. 3. Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen? Klantwaarde? Cost-per-sale (CPS) Cost-per-action (CPA) Cost-per-click (CPC) Cost-per-mille (CPM)
  4. 4. Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen?
  5. 5. Communication in the digital age 7 tips om internet te integreren met tv
  6. 6. <ul><li>http://www.spinawards.nl/ </li></ul><ul><li>http://www.mixx-awards.be/ </li></ul><ul><li>http://advertising.microsoft.com/europe/creativeawards2007 </li></ul><ul><li>http://www.creativeshowcase.net/ </li></ul><ul><li>http://www.guardian.co.uk/media/series/advertisingvideos </li></ul><ul><li>http:// adsoftheworld.com/ </li></ul>Communication in the digital age Cases
  7. 7. Communication in the digital age Cases: SIRE
  8. 8. Communication in the digital age Cases: Leffe
  9. 9. Communication in the digital age Cases: Heineken
  10. 10. Communication in the digital age Cases: Qi
  11. 11. Communication in the digital age Cases: LEMZ
  12. 12. Communication in the digital age Cases: Sony Bravia
  13. 13. Communication in the digital age Cases: Old Spice
  14. 14. Communication in the digital age Postbank @ Lowlands
  15. 15. Communication in the digital age Postbank @ Lowlands
  16. 16. Communication in the digital age Postbank @ Lowlands
  17. 17. Communication in the digital age Contagious

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