Diet Coke + Mentos = Kaboom! It’s all about socialising, sharing and creating Marco Derksen (Marketingfacts) 1 februari 2007
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
BIJLAGE
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
Diet Coke + Mentos = Kaboom!  What happens when you put a handful of Mentos candy into a bottle of diet soda?
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Diet Coke + Mentos = Kaboom!

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Het van oorsprong Nederlandse Mentos-snoepje heeft in de Verenigde Staten tot een rage geleid. Amerikanen stoppen een handvol Mentos in een fles Diet Coke om daarmee een fontein frisdrank te veroorzaken. De eigenaar van de Nederlandse producent Van Melle, het Italiaanse Perfetti, zegt blij te zijn met de hype. Coca Cola daarentegen vindt de gekte rond Mentos niet bij de merk identiteit van het merk Diet Coke passen, meldden Amerikaanse media. Een woordvoerder zei het te waarderen als de mensen Diet Coke gewoon weer gaan drinken.

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Diet Coke + Mentos = Kaboom!

  1. 1. Diet Coke + Mentos = Kaboom! It’s all about socialising, sharing and creating Marco Derksen (Marketingfacts) 1 februari 2007
  2. 2. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  3. 3. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  4. 4. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  5. 5. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  6. 6. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  7. 7. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  8. 8. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  9. 9. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  10. 10. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  11. 11. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  12. 12. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  13. 13. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  14. 14. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  15. 15. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  16. 16. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  17. 17. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  18. 18. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  19. 19. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  20. 20. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  21. 21. BIJLAGE
  22. 22. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?
  23. 23. Diet Coke + Mentos = Kaboom! What happens when you put a handful of Mentos candy into a bottle of diet soda?

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