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Case: New York Times

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Presentatie New York Times op 7th International Symposium on Online Journalism, University of Texas at Austin (2006).

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Case: New York Times

  1. 1. The Integration of Newsrooms: Should Online and Print Newsrooms Merge? April 7, 2006 Austin, Texas
  2. 2. Integration allows The New York Times to focus on enriching content without consideration of platform <ul><li>The platform agnostic approach has allowed online-only content to flourish </li></ul><ul><li>Since integration, NYTimes.com has been able to focus on: </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Online Video </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Vertical content enhancement </li></ul></ul><ul><ul><li>MYTimes (in development) </li></ul></ul>
  3. 3. NYTimes.com consistently aims to engage sophisticated users, blogs are one more way to accomplish this goal <ul><li>Blogs help to facilitate conversations on NYTimes.com as well as link users to conversations on the greater Web </li></ul><ul><li>Blogs adhere to the same standards of journalistic integrity as the rest of the Site </li></ul><ul><li>Blogs compliment on-going feature categories as well as discrete events </li></ul><ul><li>Current feature blogs include: </li></ul><ul><ul><li>The Walk-Through </li></ul></ul><ul><ul><li>DealBook </li></ul></ul><ul><ul><li>The Pour </li></ul></ul><ul><ul><li>Diner’s Journal </li></ul></ul><ul><li>Many more to come… </li></ul>
  4. 4. The New York Times is looking to seamlessly integrate video production into the newsroom workflow <ul><li>Embedded players on the home page, section fronts and article pages drive viewership </li></ul><ul><li>The new ‘Video’ tab gives video a persistent presence throughout the site </li></ul><ul><li>Video production and distribution is a joint effort between the paper, the website and the broadcast group </li></ul>
  5. 5. Podcasting is another natural extension into the multimedia space and another vehicle meet user’s needs <ul><li>The New York Times offers an ambitious menu of original podcasts </li></ul><ul><ul><li>18 are currently available </li></ul></ul><ul><li>NYT Front Page routinely ranks among iTunes top 10 podcasts </li></ul><ul><li>Podcasting is a joint effort between the paper, the website and the radio group </li></ul>
  6. 6. NYTimes.com seeks to aggressively pursue leadership positions in key vertical categories <ul><li>Digital innovation with the backing of the newsroom means NYTimes.com can grow content verticals into comprehensive online destinations </li></ul><ul><li>Key Editorial Verticals </li></ul><ul><li>Classified Verticals </li></ul><ul><ul><li>Real Estate </li></ul></ul><ul><ul><li>Jobs </li></ul></ul><ul><ul><li>Autos </li></ul></ul><ul><li>Other Vertical Areas </li></ul><ul><ul><li>TimesSelect </li></ul></ul>Edit Print/Digital Sales & Marketing Print/Digital Design Information Technology Product Manager
  7. 7. Previously at The New York Times, New York Times Digital operated as its own entity Chairman / Publisher New England Media Group New York Times Media Group New York Times Digital Broadcast Media Group Regional Media Group CEO Edit Design Sales, Marketing & Research Product Dev. Business Dev. Information Technology Operations (HR, Legal, Fin.)
  8. 8. Following integration, New York Times Digital was absorbed into the New York Times Media Group Chairman / Publisher New England Media Group New York Times Media Group Broadcast Media Group Regional Media Group Executive Editor / Masthead Website Other Newsroom Departments News Design Information Technology Product Development

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