Advertising in the digital age Marco Derksen 23 mei 2007
<ul><li>ADVERTISING IN THE DIGITAL AGE </li></ul><ul><li>(Uitdaging voor Marcom) </li></ul>
Advertising in the digital age Klantinteractiemodel: van contact naar contract VOORBEELD
Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen? Bron: Interview NSS
Bron: E-consultancy 2005 Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen?
<ul><li>ADVERTISING IN THE DIGITAL AGE </li></ul><ul><li>(Digitale trends & ontwikkelingen) </li></ul>
Digitale trends & ontwikkelingen Van analoog naar digitaal Analogue Digital Networked digital Personal Video  Recorders Fl...
Digitale trends & ontwikkelingen Internetgebruik in Nederland Bron: Trendbox (Internetmonitor 2006)
Digitale trends & ontwikkelingen Consumer Technology Adaption Bron:  Forrester’s North American Consumer Technology Adopti...
Digitale trends & ontwikkelingen Consumer Technology Adaption Bron:  Forrester
Digitale trends & ontwikkelingen Gartner's 2006 Emerging Technologies Hype Cycle Bron: Gartner 2006
Digitale trends & ontwikkelingen Gebruik van digitale media in Nederland Bron: Interview NSS/IAB (Mediaconsumptieonderzoek...
Digitale trends & ontwikkelingen Van push naar pull Bron: Arbitron  2006
Bron: Trendwatching.com Digitale trends & ontwikkelingen Online Oxygen
Bron: Trendwatching.com Digitale trends & ontwikkelingen Generation C
Digitale trends & ontwikkelingen Virtual Connected
<ul><li>ADVERTISING IN THE DIGITAL AGE </li></ul><ul><li>(Betekenis voor mediaplanning) </li></ul>
StrADegy: Advertising in the Digital Age Steven Fredericks (TNS Media Intelligence)
10 veranderingen in mediaplanning Steven Fredericks (TNS Media Intelligence) <ul><li>data overload  </li></ul><ul><li>sear...
1. DATA OVERLOAD
1. DATA OVERLOAD
1. DATA OVERLOAD
1. DATA OVERLOAD
1. DATA OVERLOAD
1. DATA OVERLOAD
1. DATA OVERLOAD
2. SEARCH WILL RULE
2. SEARCH WILL RULE
2. SEARCH WILL RULE
2. SEARCH WILL RULE
2. SEARCH WILL RULE
3. CONSUMERS IN CONTROL
4. NICHE AUDIENCES Source: Gapingvoid.com
4. NICHE AUDIENCES
4. NICHE AUDIENCES
5. END OF MASS MARKETING
5. END OF MASS MARKETING
5. END OF MASS MARKETING
5. END OF MASS MARKETING
6. INSTANT ROI
6. INSTANT ROI Klantwaarde? Cost-per-sale (CPS) Cost-per-action (CPA) Cost-per-click (CPC) Cost-per-mille  (CPM)
7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
8. END OF MEDIA MIX MODELING
9. END OF PROGRAM AND COMMERCIAL RATINGS
10. ADS WILL BECOME INDEPENDENT OF MEDIA CHOICE
<ul><li>ADVERTISING IN THE DIGITAL AGE </li></ul><ul><li>(Tot slot) </li></ul>
Bron: Stephan Fellinger Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen?
<ul><li>ADVERTISING IN THE DIGITAL AGE </li></ul><ul><li>(Bijlage) </li></ul>
Bron: IAB 2007 Advertising in the digital age Verwachtingen voor de komende jaren
Bron: Forrester, 2005 Advertising in the digital age Verwachtingen voor de komende jaren
Bron: Forrester, 2006 Advertising in the digital age Verwachtingen voor de komende jaren
Bron: Forrester, 2007 Advertising in the digital age Verwachtingen voor de komende jaren
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Advertising in the Digital Age

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Advertising in the Digital Age

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  • It would be great if you can send this PPT to our ID as well.
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  • Hllo this is shuham gandotra

    Can u plz send me this presentation on my e mail ID.

    My e-mail ID is shubhamgandotra@rediffmail.com
    I would be very very greatull to u if u send me this mail
    Regards
    shubham gandotra
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  • Hi, This is Fahim from Bangladesh. Working in the oldest advertising agency in Bangladesh. May i get this presentation?
    My e-mail address is anindo_r@yahoo.com
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  • Hello,

    I'm student in HEC school in france and i prepare a fil about the futur of advertising and relation with social networking.

    I will ask you if it's possible to take your presentation for build my file please?

    my email is brazilectro@hotmail.fr

    Thank you,
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  • Marco,



    Kan ik deze presentatie in pp ontvangen. Bijvoorbaat dank.
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  • Advertising in the Digital Age

    1. 1. Advertising in the digital age Marco Derksen 23 mei 2007
    2. 2. <ul><li>ADVERTISING IN THE DIGITAL AGE </li></ul><ul><li>(Uitdaging voor Marcom) </li></ul>
    3. 3. Advertising in the digital age Klantinteractiemodel: van contact naar contract VOORBEELD
    4. 4. Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen? Bron: Interview NSS
    5. 5. Bron: E-consultancy 2005 Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen?
    6. 6. <ul><li>ADVERTISING IN THE DIGITAL AGE </li></ul><ul><li>(Digitale trends & ontwikkelingen) </li></ul>
    7. 7. Digitale trends & ontwikkelingen Van analoog naar digitaal Analogue Digital Networked digital Personal Video Recorders Flat Screen TVs Media PCs Multi-media mobile phones Games consoles PDAs Portable Media Players Digital imaging devices Media Servers IP TV STBs Mp3 players Removable storage Handheld Games consoles Networked DVD players Digital radio Wearable media Streaming media players Notebook & tablet PCs
    8. 8. Digitale trends & ontwikkelingen Internetgebruik in Nederland Bron: Trendbox (Internetmonitor 2006)
    9. 9. Digitale trends & ontwikkelingen Consumer Technology Adaption Bron: Forrester’s North American Consumer Technology Adoption Study 2006 US households (millions)
    10. 10. Digitale trends & ontwikkelingen Consumer Technology Adaption Bron: Forrester
    11. 11. Digitale trends & ontwikkelingen Gartner's 2006 Emerging Technologies Hype Cycle Bron: Gartner 2006
    12. 12. Digitale trends & ontwikkelingen Gebruik van digitale media in Nederland Bron: Interview NSS/IAB (Mediaconsumptieonderzoek 2006)
    13. 13. Digitale trends & ontwikkelingen Van push naar pull Bron: Arbitron 2006
    14. 14. Bron: Trendwatching.com Digitale trends & ontwikkelingen Online Oxygen
    15. 15. Bron: Trendwatching.com Digitale trends & ontwikkelingen Generation C
    16. 16. Digitale trends & ontwikkelingen Virtual Connected
    17. 17. <ul><li>ADVERTISING IN THE DIGITAL AGE </li></ul><ul><li>(Betekenis voor mediaplanning) </li></ul>
    18. 18. StrADegy: Advertising in the Digital Age Steven Fredericks (TNS Media Intelligence)
    19. 19. 10 veranderingen in mediaplanning Steven Fredericks (TNS Media Intelligence) <ul><li>data overload </li></ul><ul><li>search will rule </li></ul><ul><li>consumers in control </li></ul><ul><li>niche audiences </li></ul><ul><li>end of mass marketing </li></ul><ul><li>instant ROI </li></ul><ul><li>advertising becomes independent of content </li></ul><ul><li>end of media mix modeling </li></ul><ul><li>end of program and commercial ratings </li></ul><ul><li>ads will become independent of media choice </li></ul>Source: Re:Think 2007
    20. 20. 1. DATA OVERLOAD
    21. 21. 1. DATA OVERLOAD
    22. 22. 1. DATA OVERLOAD
    23. 23. 1. DATA OVERLOAD
    24. 24. 1. DATA OVERLOAD
    25. 25. 1. DATA OVERLOAD
    26. 26. 1. DATA OVERLOAD
    27. 27. 2. SEARCH WILL RULE
    28. 28. 2. SEARCH WILL RULE
    29. 29. 2. SEARCH WILL RULE
    30. 30. 2. SEARCH WILL RULE
    31. 31. 2. SEARCH WILL RULE
    32. 32. 3. CONSUMERS IN CONTROL
    33. 33. 4. NICHE AUDIENCES Source: Gapingvoid.com
    34. 34. 4. NICHE AUDIENCES
    35. 35. 4. NICHE AUDIENCES
    36. 36. 5. END OF MASS MARKETING
    37. 37. 5. END OF MASS MARKETING
    38. 38. 5. END OF MASS MARKETING
    39. 39. 5. END OF MASS MARKETING
    40. 40. 6. INSTANT ROI
    41. 41. 6. INSTANT ROI Klantwaarde? Cost-per-sale (CPS) Cost-per-action (CPA) Cost-per-click (CPC) Cost-per-mille (CPM)
    42. 42. 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
    43. 43. 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
    44. 44. 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
    45. 45. 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
    46. 46. 8. END OF MEDIA MIX MODELING
    47. 47. 9. END OF PROGRAM AND COMMERCIAL RATINGS
    48. 48. 10. ADS WILL BECOME INDEPENDENT OF MEDIA CHOICE
    49. 49. <ul><li>ADVERTISING IN THE DIGITAL AGE </li></ul><ul><li>(Tot slot) </li></ul>
    50. 50. Bron: Stephan Fellinger Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen?
    51. 51. <ul><li>ADVERTISING IN THE DIGITAL AGE </li></ul><ul><li>(Bijlage) </li></ul>
    52. 52. Bron: IAB 2007 Advertising in the digital age Verwachtingen voor de komende jaren
    53. 53. Bron: Forrester, 2005 Advertising in the digital age Verwachtingen voor de komende jaren
    54. 54. Bron: Forrester, 2006 Advertising in the digital age Verwachtingen voor de komende jaren
    55. 55. Bron: Forrester, 2007 Advertising in the digital age Verwachtingen voor de komende jaren

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