Think for a few seconds about a page or email you manage. How many columns does it have? Do you know whether that is the optimal number? If you do know, have you tested it? What if you could improve the performance of the piece by adding or removing columns?
In our next clinic we’ll be drawing on about 15 years of research on optimizing columns and layout for the web to help you discover the best way to layout your page or email.
Some of the questions we are planning on answering are:
• What is the optimal number of columns for a page?
• How should I weight columns on the page?
• Which is better, a right sidebar or left sidebar?