![¿Quién soy? ,[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-2-2048.jpg?cb=1669101759)
![Crisis, errores habituales. En otras crisis, muchas empresas… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-4-2048.jpg?cb=1669101759)
![[object Object],Errores habituales de 92-93](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-5-2048.jpg?cb=1669101759)
![Errores habituales de 08-09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-6-2048.jpg?cb=1669101759)
![Errores habituales ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-7-2048.jpg?cb=1669101759)
![MIOPIA ABSOLUTA!!! ,[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-8-2048.jpg?cb=1669101759)
![Estrategias Clave ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-9-2048.jpg?cb=1669101759)
![Estrategias Clave ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-10-2048.jpg?cb=1669101759)
![Estrategias Clave ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-11-2048.jpg?cb=1669101759)
![Estrategias Clave ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-12-2048.jpg?cb=1669101759)
![Estrategias Clave ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-13-2048.jpg?cb=1669101759)
![[object Object],[object Object],[object Object],[object Object],Gestión de clientes… urgente!!!](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-15-2048.jpg?cb=1669101759)
![7 erres (que no “ERES”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-17-2048.jpg?cb=1669101759)
![Relación ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-18-2048.jpg?cb=1669101759)
![Relación Marketing controlado ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-19-2048.jpg?cb=1669101759)
![Retención ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-20-2048.jpg?cb=1669101759)
![Reactivación ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-21-2048.jpg?cb=1669101759)
![Recuperación de clientes antiguos ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-22-2048.jpg?cb=1669101759)
![Rentabilización ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-23-2048.jpg?cb=1669101759)
![Referenciación Lograr el boca a boca ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-24-2048.jpg?cb=1669101759)
![Referenciación Lograr el boca a boca ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-25-2048.jpg?cb=1669101759)
![Recolocación ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-26-2048.jpg?cb=1669101759)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mimar… no a todos!!](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-27-2048.jpg?cb=1669101759)
![[object Object],[object Object],[object Object],[object Object],[object Object],Mimar… no a todos!!](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-28-2048.jpg?cb=1669101759)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mimar… no a todos!!](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-29-2048.jpg?cb=1669101759)
![ABANDONAR A LOS MALOS A SU SUERTE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEGÚN PERFIL... ,[object Object],[object Object],[object Object],[object Object],¿nos interesan todos los clientes?](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-30-2048.jpg?cb=1669101759)
![¡Muchas gracias! www.marketingdeservicios.com [email_address] www.jcalcaide.com](https://image.slidesharecdn.com/expomanagement09-090521190607-phpapp01/75/crisis-marketing-31-2048.jpg?cb=1669101759)
Crisis Marketing
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Conferencia de Juan Carlos Alcaide sobre Crisis Marketing en Expomanagement 09.
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Crisis Marketing
- 1. EXPOMANAGEMENT. CRISIS MARKETING 21 Mayo 2009 www.marketingdeservicios.com www.jcalcaide.com
- 14. Nada de esto es agradable. Pero está en juego su supervivencia...
- 16. MARCO. EL 121 ES GERMEN DE LEALTAD DETALLES DE EXCELENCIA EXCELENCIA EN EL SERVICIO PERSONALIZACION A TOPE Mimos compatibles con precio justo!!!!
- 31. ¡Muchas gracias! www.marketingdeservicios.com [email_address] www.jcalcaide.com
Editor's Notes
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- SALUDOEn noviembre se hablaba de que estabamos en crisisHoy mi hijo dice que en Estados Unidos est
- SINTOMAS DE CRISISPa
- En la t
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- Starbucks, cuyas ventas han experimentado un cierto retroceso, se defiende con la estrategia de “si no les puedes vencer, únete a ellos” ofreciendo sándwiches calientes para el desayuno y ventanillas drive-thru en algunos de sus locales.REINVENTAR LA EMPRESA, con men
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