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Why do I need a Web Presence for my business?

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Why do I need a Web Presence for my business?

  1. 1. ©2012 Marketing Copilot Inc. All rights reserved.Why do I…need a web presencefor my business.Getting Started »
  2. 2. ©2012 Marketing Copilot Inc. All rights reserved.What is a web presenceand why do I need one?If you put the phrase “web presence” in your search bar, you are going to see a lot of amazingresults. There will be lots of sites dedicated to “how to quit your job and make millions on theweb”. Don’t click on those. Look at the ones that explain what a web presence can do for yourcurrent business. The business you have spent years putting time and effort into.An web presence is a way to start a conversation with customers andprospects about why they should buy from you!Today, your sales and marketing strategy may be a combination of things: telemarketing, directmail, advertising, word of mouth, referrals, or other tactics you use to start a conversation withpeople who might potentially buy from you. You probably have a website because you realizeits today’s Yellow Pages. And maybe you’ve already decided to leverage the internet to drivemore traffic to your business, but now what?A good web presence might not be a lot different than the conversation you are probablyalready having in your offline activities except that are more benefits to having the conversationonline.An web presence is a wayto start a conversationwith customers andprospects about why theyshould buy from you!
  3. 3. ©2012 Marketing Copilot Inc. All rights reserved.Components of a strong web presenceStarts theCustomer BuyingProcess OnlineWebPresenceCreatesDifferentiation AudienceSegmentationWhat peoplesearch for?KeywordsContentManagementSystem/BlogOptimizedWebsiteToolsE-mail MarketingLinkedInTwitter FacebookYouTubeSocial Media+BacklinksDownloadsWhitepapersFind Customers. Keep Customers.Press Releases &DirectoriesConversionToolsSEOPlatformSearch EngineOptimizationAdWordsPayPerClickStep 2: Online Strategy Step 3: Consistent ExecutionAnalyticsMeasure &OptimizeGettingprospect andcustomers tofind youOptimizedWeb PresenceStep 1:Clear ValueProposition:Why should Ibuy from you?
  4. 4. ©2012 Marketing Copilot Inc. All rights reserved.10 Reasons you need aweb presence.Here are ten reasons why a webpresence makes good businesssense:
  5. 5. ©2012 Marketing Copilot Inc. All rights reserved.1. You can track and measure everythinginstantly.Unlike a newspaper ad or a tradeshow, you can view elaborate detailsof who looked at your website, pressrelease or blog post and where theyspent time. You can see value dataminutes after you send somethingout.
  6. 6. ©2012 Marketing Copilot Inc. All rights reserved.2. You can engage rather than disrupt.Instead of trying to get attention like you would withtelemarketing or direct mail, you can start a conversation.When was the last time you answered a telemarketer’s callor responded to a flyer? Disruption is failing. Startingconversations about a topic of mutual interest to you andyour prospective buyer gains trust, builds long termrelationships and helps to gain valuable insight about whatyour prospects care about.Test: Ask your CEO about the last time he took a cold call from a salesrep!
  7. 7. ©2012 Marketing Copilot Inc. All rights reserved.3. You can be everywhere.You can use your website, blog, directories, social media,press releases and a wide array of cost-effective onlinetactics to deliver a consistent conversation about why youhave something of value to discuss.They are many ways to slice the conversation from a 140character tweet to a 12-page “how to” guide.They are many ways to engage the conversation, on acomputer, a mobile phone and a tablet.
  8. 8. ©2012 Marketing Copilot Inc. All rights reserved.4. You can compete.In bygone days, a small business usually lacked theresources of their larger competitors.Now, even a small business can access much of the sametechnology as big companies.You can use auto-responders, accept online payments andeven deliver products over the Internet.
  9. 9. ©2012 Marketing Copilot Inc. All rights reserved.5. You can create niche marketing fasterand more cost effectively.If one area of your business is taking off, you can createmicrosites and specific promotions and web pages tosupport this area of the business.An online presence opens up all sorts of niche marketingopportunities that never existed before or were tooexpensive to go after.
  10. 10. ©2012 Marketing Copilot Inc. All rights reserved.6. You can look bigger than you are.With a professionally designed web site, it’s now easy for asmall business on the Internet to have the appearance andcredibility of being a large company.
  11. 11. ©2012 Marketing Copilot Inc. All rights reserved.7. You can sell locally and globally at thesame time.Search engine marketing now allows you to have a localpresence through Google Local. For those people who liketo buy locally, you can optimize your website so that peoplesearching in your community come directly to you. But youcan also optimize keywords so that prospects from all overthe world can find you.
  12. 12. ©2012 Marketing Copilot Inc. All rights reserved.8. You can be open 24/7.Think about how you shop for something.Google stats indicate that 87% of buyers initiate theirbuying process with an internet search.Unlike traditional office hours (9 to 5), that search can bedone any time of the day of the day or night.By automating a web site, a business can be open 24hours a day, 7 days a week. No extra staff costs and noovertime rates to pay!
  13. 13. ©2012 Marketing Copilot Inc. All rights reserved.9. You can speed up time-to-market.It is easy to quickly change promotions or offers on theInternet. Emails can be sent out or you can change awebsite instantly. Time sensitive promotions such asrunning contests or product specials can be a good way toattract customers.
  14. 14. ©2012 Marketing Copilot Inc. All rights reserved.Finally, and mostimportantly......
  15. 15. ©2012 Marketing Copilot Inc. All rights reserved.10. You can listen.An online presence gives you the opportunity to getfeedback instantly from the market, listen to what they careabout via forums and social media conversations.If sales is about listening to your customer and applying asolution to a problem then an online presence gives youthe ultimate engagement and listening tool. If however, youstill want disrupt your prospects with overpowering detailsabout product promotions, then go back to the Googlesearch and click on “get rich quick.” A consistent and value-based online presence is not for you.
  16. 16. ©2012 Marketing Copilot Inc. All rights reserved.Closing Thoughts…Every section of content on your website should lead to actionand must inspire the reader relative to your value propositionand in a way that connects with each step of the buying process.Call-to-ActionIf you have not:1. Discovered your value proposition2. Mapped the buying process of your customerYour web content will be nothing more than an online brochurethat no one reads.If you need help with this, you need to give Marketing CoPilot acall.

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