Big data is helping your competitors understand a lot about customers. Many small business owners don’t feel they have the budget or expertise to compete on this level. Not so, says Marie Wiese who has tested 5 important buyer-specific markers in Google Analytics for businesses on a budget. This session will explore how you can analyze information through your online activities to boost product quality, improve marketing and further customer relationships.
Check out our blog post Why most digital marketing reporting stinks? and our guide to better digital marketing reporting at http://www.marketingcopilot.com/why-digital-marketing-reporting-stinks.