Day One Social Media Conversations around SXSW 2013 features Elon Musk, Mashable, Bloomfire, and Jason Silva from National Geographic! Sign up to receive the final SXSW data report here: http://www.salesforcemarketingcloud.com/sxsw-social-media-data-report/

1. SXSW 2013: A Look at Day One Social
Media Conversations
The Social buzz from Austin for Friday, March 8
Jason Boies
Brand Journalist, Salesforce Marketing Cloud
@jasonboies
Sunday, March 10, 13

2. 2013 SXSW Day 1: Over 194,000 Social Conversations
20000
15000
10000
17,164
Peak of social
conversations on Day
5000 1. This coincided with
the height of the
0 afternoon sessions,
8am and also occurred as
12pm many people were
3pm arriving in Austin.
4pm
8pm
Social Media Conversation from Day 1 at SXSW 12am
Sunday, March 10, 13

3. Elon Musk Grabs Attention Leading up to Day 2 SXSW
Keynote
Elon Musk
320+
Julie Uhrman Mentions of the keynote by Elon
Musk, CEO of Tesla Motors, and
Joshua Topolsky SpaceX, who is delivering a
keynote on Saturday.
Tina Roth Eisenberg
Matthew Inman
0
100
200
300
400
Sunday, March 10, 13

4. SXSW 2013 Conversation Drivers: The Most Retweeted
Usernames on Day One
Mashable’s Twitter account was quite popular on Day One.
Could Grumpy Cat at the Mashable House have something 150
to do with it?
112.5
75
37.5
@Mashable 0
@SXSW @SMTownGlobal @JaredLeto @Poynter
Sunday, March 10, 13

5. Most Mentioned Startups on SXSW Day 1: Bloomfire
Leads
Bloomfire
Eevzdrop
Bloomfire, which helps connect
people with information and
Glocal
knowledge, created the most
startup buzz on Day one. The
Citybot
Bloomfire booth is giving away free
beer and tacos.
Transporter
0
17.5
35
52.5
70
Sunday, March 10, 13

6. SXSW Day 1: Most Talked About Interactive Sessions
Technology, Imagination & Exponential Thinking
Watch What Happens Live
National
Spreadable Media: Value, Meaning... Geographic’s Jason
Silva led Day One’s
US Entrepreneurship Beyond Silicon Valley Most Talked About
Interactive Session
Consumerization of Revolutinos
0
75
150
225
300
Sunday, March 10, 13

7. Thank You
Click Here to Receive the
Final SXSW Data Report
Sunday, March 10, 13