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Pre-Event Social Media Buzz Report for #DF14

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Throughout Dreamforce ’14 next week, the Salesforce Marketing Cloud will provide the top social trends from the event, including everything from the most mentioned #’s to the most talked about Dreamforce speakers.

For this report we’ve put together together a pre-event report covering a social analysis of this week, the week leading up to #DF14.

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Pre-Event Social Media Buzz Report for #DF14

  1. 1. Dreamforce Social Analysis Powered by Salesforce Marketing Cloud October 6th – October 9th
  2. 2. Dreamforce 2014 Analysis, Oct 6-9 Powered by Social Studio Most Mentioned #’s Most Retweeted Most Talked about Speakers Top Buzz Words by Mentions Demographics/Heat Map
  3. 3. Most Mentioned Hashtags 10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 #DF14 #Dreamforce #Salesforce #RoadToDF14 #DFGives #Sales #IOT #DevZone #Marketers #DomoDF
  4. 4. Most Retweeted 1) @Benioff 528 2) @Dreamforce 295 3) @Domotalk 143 4) @Salesforce 123 5) @ExactTarget 108 1) @Marketo 108 2) @InsideSales 107 3) @Capgemini 91 4) @Partnerforce 85 5) @Velocity 69 600 550 500 450 400 350 300 250 200 150 100 50 0 @Benioff @Dreamforce @Domotalk @Salesforce @ExactTarget @Marketo @InsideSales @Capgemini @Partnerforce @Velocity
  5. 5. Most Talked About Speakers Over The Past 7 Days Marc Benioff will.i.am Tony Robbins Al Gore Hillary Clinton Reid Hoffman Marc Andreessen Other
  6. 6. Top Buzz Words by Mentions
  7. 7. Demographics: Cities Talking About #DF14 600 550 500 450 400 350 300 250 200 150 100 50 0 San Francisco, CA CA United States Seattle, WA New York City, NY Chicago, IL Provo, UT San Mateo, CA Denver, CO Indianapolis, IN
  8. 8. Demographics: Age 35-44 45-54 25-34 65+ 55-64 21-24 18-20 Top Age Ranges 1. 35-44 2. 45-52 3. 25-34 4. 65+ 5. 55-64 6. 21-24
  9. 9. Demographics: Male vs. Female Conversation 38.8% 61.2% Male Female
  10. 10. Data Sources • Social Studio from the Salesforce Marketing Cloud analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a Demo

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