Marketing Cloud LeWeb Analysis Day Two - December 05


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Analysis of the social conversations around #LeWeb Paris Day Two, Dec. 5th: Top Speakers, Mike Lazerow Keynote, Language and Klout Analysis - using Salesforce Marketing Cloud.

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Marketing Cloud LeWeb Analysis Day Two - December 05

  1. 1. LeWeb 2012 Social Media Highlights December 5th – Day two Powered
  2. 2. Social Mentions Day 2 LeWeb Mentions Second Conference Day2500 The second day of Leweb2000 brought about 19,583 mentions, a similar figure to1500 the first day. Again the lunchbreak involved a pause in1000 conversations, while the busiest moment took place 500 around 11 AM Paris time, when the EVP of Nokia 0 announced the new Lumia 05/12/2012 05/12/2012 05/12/2012 05/12/2012 05/12/2012 05/12/2012 05/12/2012 phone. Also Paypal is 04:00 07:00 10:00 13:00 16:00 19:00 22:00 mentioned frequently at that time.
  3. 3. Speaker Analysis Day 2 Speakers Steven Guggenheimer – Scott Dunlap Pascal Cagni Day 2 Neelie Kroes Michael Lazerow MG SieglerAmongst the many Marko Ahtisaarispeakers of day two, the Kevin Systromindividuals that were DJ Patilmentioned in more than 50 David Marcusconversations are listedhere. Kevin Systrom clearly David Jonestakes the high Danae Ringelmannground, followed by Amber Brian ShulCase and Marko Ahtisaari. Amber Case 0 100 200 300 400 500 600 700 800 900
  4. 4. Top Speakers Day 2 Top Speakers – Day 2450400350300250200150100 50 005/12/2012 04:00 05/12/2012 07:00 05/12/2012 10:00 05/12/2012 13:00 05/12/2012 16:00 05/12/2012 19:00 05/12/2012 22:00 Amber Case David Jones David Marcus Kevin Systrom Marko Ahtisaari Michael Lazerow Neelie Kroes Pascal Cagni
  5. 5. Top Speaker Day 2 Top Speaker – Kevin Systrom The top speaker of the day was Kevin Systom, who was mentioned 897 times, over double of the number of posts his runner-up scored. Kevin Systrom is the Co-Founder“Mobile video will happen, it’s and CEO of Instagram.a matter of when, It’s all about shifts in technology and During Q&A session with MG opportunities that get Siegler he discussed the future created.” of Instagram after the Facebook acquisition and that the mobile App will remain an independent company and to exist outside of Facebook for long time to come.
  6. 6. Mike Lazerow Keynote Mike Lazerow – Marketing Cloud140 Mike Lazerow achieved 266 mentions, and mainly120 inspired many individuals to share quotes from his talk online100 80 60 40 20 0
  7. 7. Language Analysis French 32% Language Analysis Two thirds of the social media conversation around LeWeb Turkish 2012 is in English and one 2% third in French. Spanish 2% Other European languages like Italian Turkish, Spanish, Italian, Dutch, 1% German and Russian take up Dutch only a very small percentage. 1%English 60% Russian German 1% 1%
  8. 8. Klout Classification Klout Taste Maker 1% Thought Leader 2% Broadcaster 14%Classification Celebrity 1% Specialist ConversationalistLeWeb clearly is the place and time 31% 5%where industryspecialists, networkers and Dabblerbroadcasters come to meet and 3%share their knowledge. Influencerscores could help in targeting thatcrucial audience. Explorer‘Specialist’ definition: “As a 10%Specialist you may not be acelebrity, but within your area of Socializerexpertise your opinion is second to 8%none. Your content is likely focused Networkeraround a specific topic or industry 20% Pundit Observerwith a focused highly-engaged 4% 3%audience.”