Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Making Social Customer Care, Great Marketing with HP, Honeywell, & ALEX AND ANI

626 views

Published on

Social Customer Care, simply put, has become an expectation amongst consumers. Telling your community that you're accessible on social channels delivers a strong message. Your community and supporters are online, and it is fundamentally changing how and where constituents look for support, and how they engage with you today.

For organizations of any size, listening to constituents online doesn’t only present the opportunity to uncover and address complaints and issues, but the opportunity to learn, improve, and engage your audience in new ways to strengthen – or build new – relationships over time. In this session learn how HP, ALEX AND ANI and Honeywell not only provide exceptional service to their customers through social channels, but how they capitalize on these interactions as a marketing opportunity. Dr. Natalie Petouhoff, one of the world's leading industry experts in social business and social media ROI will lead this engaging panel.

  • Be the first to comment

  • Be the first to like this

Making Social Customer Care, Great Marketing with HP, Honeywell, & ALEX AND ANI

  1. 1. Making Social Customer Care, Great Marketing with HP, Honeywell & Alex and Ani Waladeen Norwood, HP Dane Hartzell, Honeywell Jessica Woodbury, ALEX AND ANI Dr. Natalie Petouhoff, Constellation Research
  2. 2. Dr. Natalie Petouhoff Constellation Research Vice President and Principal Analyst @drnatalie
  3. 3. Goals – Presentation Overview Hear from HP, Honeywell and ALEX AND ANI on how they got started with social customer service. Discover how HP, Honeywell and ALEX AND ANI gained support for their efforts. Learn how HP, Honeywell and ALEX AND ANI capitalize on these interactions as marketing opportunities. 1 2 3
  4. 4. Waladeen Norwood HP Global Social Customer Care Manager @hpsupport
  5. 5. Dane Hartzell Honeywell Global Director of Digital Marketing @ItsDane @Honeywell_Home
  6. 6. Jessica Woodbury ALEX AND ANI Senior Manager, Social Media and Customer Engagement @alexandani
  7. 7. Questions?
  8. 8. Join Us For Dreamforce 2015 September 15-18, 2015 | San Francisco, CA

×