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How L'Oreal Australia Creates Mobile Experiences for On-the-Go Customers


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Maintaining customer loyalty and trust means engaging them along every step of their mobile journey. Sit down with world-class mobile marketer L'Oreal Australia to hear how they launched a mobile customer journey integrated across apps, push notifications, and SMS in support of the L'Oreal Makeup Genius app.

You'll leave this session with a rich understanding of mobile best practices as well as tactics you can employ to evolve your mobile relevancy through data, technology and integrated customer journeys.

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How L'Oreal Australia Creates Mobile Experiences for On-the-Go Customers

  1. 1. MOBILE JOURNEYS: L’Oreal Australia shares experiences for On- The-Go Customers Christophe Eymery, Head of Digital – L’Oreal ANZ @ceymery Amber Gouzy, Marketing Consultant @ambergouzy
  2. 2. Case Study – The L’Oreal Makeup Genius App The Vision Behind the creation of the App The Challenges Encountered Deep Dive into a Customer Journey & its results 1 2 3
  4. 4. L’Oreal Makeup Genius
  5. 5. eal Makeup Genius – Festival de Cannes
  6. 6. Push Notifications Julie tried the Look Email Reminder Julie is reminded of the look & product she liked and get recommended products for her SMS Geo Targeting Julie gets notify that her fav products are on sale nearby Social Media Julie Share le the love for a new look from the app
  7. 7. L’Oreal Makeup Genius It’s just the beginning
  8. 8. 1.  Collabora*on   2.  Test  &  Learn   3.  Dare   Take Away
  9. 9. Questions?
  10. 10. Thank You!
  11. 11. Join Us For Dreamforce 2015 September 15-18, 2015 | San Francisco, CA