Ebook: 50 Social Media Best Practices


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Download the full report here: http://www.salesforcemarketingcloud.com/resources/ebooks/50-social-media-best-practices/

Whether you're starting from scratch or fine-tuning an existing social media plan, you are either looking for or have already found social media best practices. When it comes to social media listening, engagement, publishing, advertising and measurement, there are plenty of strategies you can implement and test to optimize your social media marketing. In this ebook, we'll give you best practices based on the experiences of our customers, colleagues and our own marketing teams. If you can count to 50, this ebook is for you.

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Ebook: 50 Social Media Best Practices

  1. 1. Title of the PresentationFirst Last NameTitle/add_address@add_addressin/add_address
  2. 2. Social Media ListeningTip #1: Research where people are talking about youThe first step in the process is tuning your social antennae, soto speak, to the right channel. You may have an obvious list ofplaces on which people are discussing your business; if so,make sure you’ve devoted proper coverage to monitor them.Remember that social properties on the web have numerousplaces where people can talk about you. Facebook Pages,Twitter hashtags and LinkedIn groups, for example, are allpotential places where you can learn about social sentimenttoward you.
  3. 3. Social Media EngagementTip #1: Create awarenessIf you don’t have a highly-paid PR team or a big budgetmarketing plan you can still create strong brand awareness.Social media platforms offer the potential to increase your publicprofile. Even without purchasing ads, you can still creategrassroots campaigns by engaging with influencers in yourindustry. By sharing content from these influencers, stayingactive in conversations, and keeping a profile full of worthwhilecontent, you’ll be ready for the time when an influential personshares your content and a flood of new followers head yourway.
  4. 4. Social Media PublishingTip #1: Treat each social networks as its own entityTry sharing different content on your social properties. Even ifyou want to share the same link, image or content, make sureyou are using each social network the way it was meant to beused, and to the most of its abilities. Your content doesn’t needto all be under 140 characters with a shortened link a la Twitter.Include calls to action; each social network has its own ways inwhich users can interact with your posts. Use a platform such asSalesforce Buddy Media to schedule and organize your contentpublishing on multiple channels.
  5. 5. Social Media AdvertisingTip #1: Set your advertising goals firstUnlike other forms of social media marketing, paid advertisinginvolves money. This seems obvious, but it means there is moreat stake if you aren’t getting results; namely, your advertisingbudget. So before you even get started, think about the reasonsyou want to advertise on social media, and what you want to getout of it. With clear goals, you’ll be able to make betteradjustments if things aren’t working, and can also betterunderstand success or failure.
  6. 6. Social Media MeasurementTip #1: Determine how you’ll define ROIROI is and will, for quite some time, be the magic three letters insocial media marketing. Many are understandably frustratedwhen there is no single answer to this question. But just likemost traditional advertising strategies, measuring the impactfrom marketing campaigns is always tough. Social media givesmore information than your other marketing efforts, but youhave to know what to do with it. Even if you aren’t drivingdirectly to a commerce page, it’s important to decide what seriesof actions a user could take that eventually would lead to a sale.
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