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Dreamforce Social Analysis 
Powered by Salesforce Marketing Cloud 
Tuesday, October 14
Dreamforce 2014 Analysis, Oct 14 
Powered by Social Studio 
Most Mentioned #’s 
Most Retweeted 
Most Talked about Speakers 
Top Buzz Words by Mentions 
Demographics/Heat Map
Most Mentioned Hashtags 
30000 
28000 
26000 
24000 
22000 
20000 
18000 
16000 
14000 
12000 
10000 
8000 
6000 
4000 
2000 
0 
#DF14 #Dreamforce #SalesforceLive #Salesforce #IVD14 #DevZone #DFGives #Wave #IOT #Dreamforce2014 Other
Most Retweeted 
1) @Salesforce 
2) @ValaAfshfar 
3) @Dreamforce 
4) @Rwang0 
5) @Capgemini 
6) @MarketingCloud 
7) @lazerow 
8) @iamamwill 
9) @tonyrobbins 
10) @philipshealth 
1000 
900 
800 
700 
600 
500 
400 
300 
200 
100 
0 
@Salesforce @ValaAfshfar @Dreamforce @Rwang0 @Capgemini @MarketingCloud @lazerow @iamwill @tonyrobbins @philipshealth
Most Talked About Speakers 
Hillary Clinton 
Marc Benioff 
Klaus Schwab 
Tony Robbins 
will.i.am 
Arianna Huffington 
Reid Hoffman 
Neil Young 
Al Gore 
Steve Jurvetson 
Other
Most Mentioned Words
Demographics: Countries Talking About #DF14 
26000 
24000 
22000 
20000 
18000 
16000 
14000 
12000 
10000 
8000 
6000 
4000 
2000 
0 
United States United Kingdom Canada India Australia Netherlands France Spain Germany Other (85 more)
Demographics: Age 
35-44 25-34 
45-54 55-64 
65+ 21-24 
18-20 
Top Age Ranges 
1. 35-44 
2. 25-34 
3. 45-54 
4. 55-64 
5. 65+ 
6. 21-24
Demographics: Male vs. Female Conversation 
39.5% 60.5% 
Male 
Female
Data Sources 
• Social Studio from the 
Salesforce Marketing Cloud 
analyzes more than 650 million 
data sources from Twitter, 
Facebook, YouTube, blogs, 
news sites, and more.
Day 2 Social Media Trends Report for #DF14

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Day 2 Social Media Trends Report for #DF14

  • 1. Dreamforce Social Analysis Powered by Salesforce Marketing Cloud Tuesday, October 14
  • 2. Dreamforce 2014 Analysis, Oct 14 Powered by Social Studio Most Mentioned #’s Most Retweeted Most Talked about Speakers Top Buzz Words by Mentions Demographics/Heat Map
  • 3. Most Mentioned Hashtags 30000 28000 26000 24000 22000 20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 #DF14 #Dreamforce #SalesforceLive #Salesforce #IVD14 #DevZone #DFGives #Wave #IOT #Dreamforce2014 Other
  • 4. Most Retweeted 1) @Salesforce 2) @ValaAfshfar 3) @Dreamforce 4) @Rwang0 5) @Capgemini 6) @MarketingCloud 7) @lazerow 8) @iamamwill 9) @tonyrobbins 10) @philipshealth 1000 900 800 700 600 500 400 300 200 100 0 @Salesforce @ValaAfshfar @Dreamforce @Rwang0 @Capgemini @MarketingCloud @lazerow @iamwill @tonyrobbins @philipshealth
  • 5. Most Talked About Speakers Hillary Clinton Marc Benioff Klaus Schwab Tony Robbins will.i.am Arianna Huffington Reid Hoffman Neil Young Al Gore Steve Jurvetson Other
  • 7. Demographics: Countries Talking About #DF14 26000 24000 22000 20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 United States United Kingdom Canada India Australia Netherlands France Spain Germany Other (85 more)
  • 8. Demographics: Age 35-44 25-34 45-54 55-64 65+ 21-24 18-20 Top Age Ranges 1. 35-44 2. 25-34 3. 45-54 4. 55-64 5. 65+ 6. 21-24
  • 9. Demographics: Male vs. Female Conversation 39.5% 60.5% Male Female
  • 10. Data Sources • Social Studio from the Salesforce Marketing Cloud analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more.