THE LATEST SOCIAL MEDIA TRENDS       FROM 2013 International CES: Day 2         January 9, 2013         Jason Boies       ...
2013 International CES Day 2: Over 247,000 Social        Conversations                                30000               ...
2013 International CES Day 2: Marc Benioff’s “Brand          Matters” Keynote                                             ...
2013 International CES Day 2: What They’re Saying          About Marc Benioff’s “Brand Matters” KeynoteWednesday, January ...
2013 International CES Day 2: Samsung is the top           brand           - Samsung leads on the strength of           it...
2013 International CES Day 2: Televisions Still Reign                           Televisions                               ...
2013 International CES Day 2: #Android Still Leads the         Hashtags                                        Removing th...
2013 International CES Day 2: 35-44 year old Males Still         Dominating the Conversation         35-44 year olds lead ...
2013 International CES Day 2: Will.i.am is Still Top          Celebrity          - Celebrity with most buzz:            Re...
Thank YouWednesday, January 9, 13
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CES Data Report Day 2

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A look at the social conversation from Day 2 of the 2013 International CES conference.

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CES Data Report Day 2

  1. THE LATEST SOCIAL MEDIA TRENDS FROM 2013 International CES: Day 2 January 9, 2013 Jason Boies Brand Journalist, Salesforce Marketing Cloud @jasonboiesWednesday, January 9, 13
  2. 2013 International CES Day 2: Over 247,000 Social Conversations 30000 22500 15000 25,326 Peak of social conversations on Day 7500 2. Highest volume occurred when the 0 show floor opened, 12am around the time when 4am Samsung was 9am delivering its keynote 12pm Social Media Conversation from Day 1 at CES 2pmWednesday, January 9, 13
  3. 2013 International CES Day 2: Marc Benioff’s “Brand Matters” Keynote Benioff Keynote Word Cloud - Salesforce CEO Marc Benioff #brandmatters #2013ces delivered his “Brand Matters” keynote on Day 2 of CES - The keynote received nearly 1,500 Salesforce mentions, which made Benioff the most-talked about speaker on Day benioff marc loves 2 of CES philanthropy disruption lovesWednesday, January 9, 13
  4. 2013 International CES Day 2: What They’re Saying About Marc Benioff’s “Brand Matters” KeynoteWednesday, January 9, 13
  5. 2013 International CES Day 2: Samsung is the top brand - Samsung leads on the strength of its keynote presentation, with the flexible YOUM mobile phone drawing the most attention: over 16,200 mentions Samsung - Sony is second: 7,200 mentions on the back of its Xperia Z mobile Sony phone, named “Best of CES” by CNET Panosonic LG Google - LG, Panasonic and Google received nearly the same amount of mentions: ~5,300Wednesday, January 9, 13
  6. 2013 International CES Day 2: Televisions Still Reign Televisions 10,000+ Mentions of Tablets TVs on Day 2 Smartphones Mentions of 4K/8K and questions about the future of 3D televisions Apps helped fuel conversation. Ultrabooks 0 2750 5500 8250 11000Wednesday, January 9, 13
  7. 2013 International CES Day 2: #Android Still Leads the Hashtags Removing the official hashtags (#2013CES, #CES) 1100 as well as generic hashtags (#tech and #technology), we see #Android still leading the way. 825 550 275 #android 0 #apple #lookinside #bornmobile #lookforLogiictech Mentions Note: Day 1 and Day 2 data combinedWednesday, January 9, 13
  8. 2013 International CES Day 2: 35-44 year old Males Still Dominating the Conversation 35-44 year olds lead the conversation with 5,488 posts (35.5%) Males dominate with 65.5% of conversation to Females’ 34.5% If you’ve ever spent time at CES, you’d understand why this is! Note: Day 1 and Day 2 data combinedWednesday, January 9, 13
  9. 2013 International CES Day 2: Will.i.am is Still Top Celebrity - Celebrity with most buzz: Recording artist Will.i.am, who spoke on a Day 1 panel at CES (550+ mentions) - #2: Rapper 50 Cent appeared to Will.i.am 50 Cent show off his headphone line, SMS Audio (300) Maroon 5 - #3: Maroon 5 played a mini- concert at CES (255) Tim Tebow LL Cool J. - Rounding out the top 5 are Tim Tebow for his SOUL headphones (126) and LL Cool J with Boomdizzle headphones (85)Wednesday, January 9, 13
  10. Thank YouWednesday, January 9, 13

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