Presentation by Michelle Gamble, Chief Angels at Marketing Angels. Presented 28th of September 2010 in Sydney at the Small Business Internet Marketing Secrets seminar. Part of Small Business September.

1. Small Business Internet Marketing Secrets Measurement 28 September 2010 Michelle Gamble, Chief Angel

2. The Marketing Process REPORTING Track and Measure Effectiveness

3. #1 Priority Return on Investment (ROI) By Channel Channel # Leads Conv Rate # Sales $ Revenue $ Cost % ROI Print Radio Website (Branded) Organic/SEO (Unbranded) PPC Referring Websites…

4. Google Analytics is a MUST

5. Get help to set goals and use other tools

6. Integrate forms into a CRM ideally

7. Many tools now also talk to accounting systems

10. Resist doing nothing because you are scared to invest

11. Have a plan so you can focus on the priorities

12. Be fearless Be focussed Be relentless Be consistent

13. Happy Marketing! www. twitter.com/marketingangels www.facebook.com/marketingangels 70% off for SBS until 1 st Oct. $11.95 normally $39.95 DIY Marketing planning workshop Syd – 29 th Oct