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How Successful Manufacturers Grow their Business Using Inbound Marketing

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Successful manufacturing companies are shifting their marketing resources toward Inbound Marketing methods in order to connect with prospects during their decision-making process, while they research purchasing decisions on the web, get recommendations from colleagues and compare competing brands online. Learn more at http://blog.marketingv2.com/inbound-marketing-video-briefing

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How Successful Manufacturers Grow their Business Using Inbound Marketing

  1. 1. HOWSUCCESSFULMANUFACTURERSGROW THEIR BUSINESS USINGINBOUNDMARKETING
  2. 2. 44%of online shoppersbegin by using a search engine. Source:
  3. 3. FACT:The Internet hasfundamentallychanged the waypeople find, discover,share, shop andconnect.
  4. 4. IT Isaac
  5. 5. IT Isaac
  6. 6. IT Isaac’s Buying Process
  7. 7. IT Isaac’s Buying Process
  8. 8. IT Isaac’s Buying Process
  9. 9. IT Isaac’s Buying Process
  10. 10. IT Isaac’s Buying Process
  11. 11. IT Isaac’s Buying Process
  12. 12. IT Isaac’s Buying Process
  13. 13. Business buyers’decision is already57%COMPLETEbefore contactingsuppliers.
  14. 14. FACT:Sales is losing theability to influenceand educate thebuyer.
  15. 15. FACT:Marketing needs tostep up to fill the gap.
  16. 16. OUTBOUND MARKETING Trade Shows Print Ads Direct Mail Cold Calling
  17. 17. INBOUND MARKETING Attract Traffic Generate Leads Nurture Leads
  18. 18. INBOUND MARKETING
  19. 19. INBOUND MARKETING•Interest initiated by the User
  20. 20. INBOUND MARKETING•Interest initiated by the User•Buyers WANT to find relevant content
  21. 21. INBOUND MARKETING•Interest initiated by the User•Buyers WANT to find relevant content•Message is tailored to the buyer’s cycle
  22. 22. Inbound marketing costs up to 61% LESSper lead than traditional outbound marketing. OUTBOUND: AVE COST/LEAD: $346 INBOUND: AVE COST/LEAD: $135 Source:
  23. 23. INBOUND MARKETING
  24. 24. INBOUND MARKETING1. Content
  25. 25. INBOUND MARKETING1. Content2. Generate Leads
  26. 26. INBOUND MARKETING1. Content2. Generate Leads3. Nurture Leads
  27. 27. INBOUND MARKETING1. Content2. Generate Leads3. Nurture Leads4. Analysis
  28. 28. CONTENT
  29. 29. CONTENT• Blogging
  30. 30. CONTENT• Blogging• How-To Articles
  31. 31. CONTENT• Blogging• How-To Articles• Videos (YouTube)
  32. 32. CONTENT• Blogging• How-To Articles• Videos (YouTube)• Audio (podcasts)
  33. 33. CONTENT• Blogging• How-To Articles• Videos (YouTube)• Audio (podcasts)• Photos (Flickr)
  34. 34. Companies that blog have55% MOREwebsite visitors. 2,250 55% 1,480 # of Monthly Visitors Don’t Blog Blog Source:
  35. 35. GENERATE LEADS
  36. 36. GENERATE LEADS • Search Engines
  37. 37. GENERATE LEADS • Search Engines • Premium Content
  38. 38. GENERATE LEADS • Search Engines • Premium Content • Ebooks
  39. 39. GENERATE LEADS • Search Engines • Premium Content • Ebooks • White Papers
  40. 40. GENERATE LEADS • Search Engines • Premium Content • Ebooks • White Papers • Checklists
  41. 41. GENERATE LEADS • Search Engines • Premium Content • Ebooks • White Papers • Checklists • Manuals
  42. 42. SOCIAL NETWORKS 57% 62% 52% % of ChannelUsers who Acquired a Customer Through This Channel 44% Company Blog LinkedIn Facebook Twitter Source:
  43. 43. NURTURE LEADS
  44. 44. NURTURE LEADS • Email Follow-up
  45. 45. NURTURE LEADS • Email Follow-up • Other Offers
  46. 46. NURTURE LEADS • Email Follow-up • Other Offers • Marketing Automation
  47. 47. NURTURE LEADS • Email Follow-up • Other Offers • Marketing Automation • CRM Integration
  48. 48. ANALYSIS
  49. 49. ANALYSIS • Determine business goals
  50. 50. ANALYSIS • Determine business goals • Monitor marketing success
  51. 51. ANALYSIS • Determine business goals • Monitor marketing success • Make informed decisions
  52. 52. INBOUND MARKETING
  53. 53. INBOUND MARKETING 1. Content Creation
  54. 54. INBOUND MARKETING 1. Content Creation 2. Lead Generation
  55. 55. INBOUND MARKETING 1. Content Creation 2. Lead Generation 3. Lead Nurturing
  56. 56. INBOUND MARKETING 1. Content Creation 2. Lead Generation 3. Lead Nurturing 4. Analysis
  57. 57. INBOUND MARKETING1. Content Creation2. Lead Generation3. Lead Nurturing4. Analysis
  58. 58. INBOUND MARKETING
  59. 59. INBOUND MARKETING
  60. 60. CONTACT Download the Free eBook MarketingV2.com/inbound /V2MarketingCommunications /MarketingV2 /company/v2-marketing-communications Chris@MarketingV2.com 815-397-6052

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