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#socialpro #22B @nicecobra
Dayna Winter, Social Media Lead, Shopify
YOUR SOCIAL STORE: IDEAS FOR
SMALL BUSINESSES & BUDGETS
#SocialPro #22B @nicecobra
Hello! I’m Dayna.
I lead the Social Team at Shopify, a multichannel commerce
platform built for...
#SocialPro #22B @nicecobra
▪  Facebook Shop Tab ✔
▪  Pinterest Buyable Pins ✔
▪  Twitter Buy Button ✔
▪  Social Marketplac...
#SocialPro #22B @nicecobra
For SMBs, bloggers and influencers, the applications & benefits of a social
commerce strategy i...
#SocialPro #22B @nicecobra
▪  “Crash” hashtag chats
▪  Paid: target locals, trends (use Nuzzl to keep afloat of trends
bef...
#SocialPro #22B @nicecobra
Twitter Buy Button
Brit + Co. – Exclusive
offer or product
release for Twitter
followers.
Rewar...
#SocialPro #22B @nicecobra
Twitter Buy Button
KITH – Limited or
scheduled release
product
Build an audience with
advance r...
#SocialPro #22B @nicecobra
What’s new?
▪  now mobile
▪  includes subscription opt-in
▪  prominent placement and
multiple C...
#SocialPro #22B @nicecobra
Facebook Shop
Lil Bub
▪  Clear distinction between
shop and timeline – ideal for
influencers or...
#SocialPro #22B @nicecobra
▪  87% of Pinterest users say they have purchased
something they discovered while Pinning
▪  Av...
#SocialPro #22B @nicecobra
Buyable Pins
Access to Pinterest curated
collections for Buyable Pins only
#SocialPro #22B @nicecobra
Buyable Pins Krylon (Agency: Deutsch) – World’s Longest
Yardsale: Pinterest Marketplace
#SocialPro #22B @nicecobra
Buyable Pins
Krylon – Singular social
commerce channel is a great
strategy for growing that
aud...
#SocialPro #22B @nicecobra
Instagram
▪  Instagram still offers the best opportunity for organic
engagement for brands
▪  N...
#SocialPro #22B @nicecobra
Instagram ▪  Spell Byron Bay x Foursixty - integrates with ecomm store
#SocialPro #22B @nicecobra
Instagram
▪  Potential 5% sales lift and 9% conversion lift
▪  Help new customers see your prod...
#SocialPro #22B @nicecobra
Add affordable
ecommerce to any
website or blog;
generate code to embed
a buy button on any
pag...
#SocialPro #22B @nicecobra
Buy Button
Bloggers: embed products directly in your content – sell to an established audience.
#SocialPro #22B @nicecobra
Buy Button
Use the sidebar on sites and blogs to sell individual/temporary products
#SocialPro #22B @nicecobra
Other applications:
▪  influencer marketing – partner with bloggers to include your
products wi...
#SocialPro #22B @nicecobra
▪  Benefit from marketplace audience while syncing sales
instantly with your custom online stor...
#SocialPro #22B @nicecobra
Amazing Lace
▪  identified Wanelo as a traffic
referral and enabled the
channel
▪  referrals, a...
#SocialPro #22B @nicecobra
Small budgets can benefit from social buy buttons. Remember:
▪  community first
▪  be creative
...
#socialpro #22B @nicecobra
THANK YOU!
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016
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Your Social Store: Ideas For Small Businesses and Budgets By Dayna Winter

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From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Your Social Store: Boosting Retail & Ecommerce Through Pinterest, Facebook & Twitter. PRESENTATION: Your Social Store: Ideas For Small Businesses and Budgets - Given by Dayna Winter, @nicecobra - Shopify, Social Media Lead. #SocialPro #22B

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Your Social Store: Ideas For Small Businesses and Budgets By Dayna Winter

  1. 1. #socialpro #22B @nicecobra Dayna Winter, Social Media Lead, Shopify YOUR SOCIAL STORE: IDEAS FOR SMALL BUSINESSES & BUDGETS
  2. 2. #SocialPro #22B @nicecobra Hello! I’m Dayna. I lead the Social Team at Shopify, a multichannel commerce platform built for small and medium businesses. We currently power over 200K shops worldwide. Since 2013, I have expanded the company's social reach across new platforms, cultivating a community of more than 1.5-million strong.
  3. 3. #SocialPro #22B @nicecobra ▪  Facebook Shop Tab ✔ ▪  Pinterest Buyable Pins ✔ ▪  Twitter Buy Button ✔ ▪  Social Marketplace Integration ✔ ▪  Instagram Commerce App Integration ✔ ▪  Buy Button (for any site or blog) ✔ Shopify Social Buy Integration
  4. 4. #SocialPro #22B @nicecobra For SMBs, bloggers and influencers, the applications & benefits of a social commerce strategy include: ▪  automation: instantly push new products to social ▪  influencer marketing ▪  limited release products ▪  exclusive releases or offers ▪  growing an audience / selling to an established audience ▪  temporary stores and events ▪  rewarding engaged audiences Social Commerce
  5. 5. #SocialPro #22B @nicecobra ▪  “Crash” hashtag chats ▪  Paid: target locals, trends (use Nuzzl to keep afloat of trends before they peak) ▪  Events – incentivize hashtag targets with exclusive deals ▪  Giveaways – $0 limited-run item/gift card ▪  Influencer marketing – share products with buy functionality - access to new audiences and eliminates the extra step/click Twitter Buy Button
  6. 6. #SocialPro #22B @nicecobra Twitter Buy Button Brit + Co. – Exclusive offer or product release for Twitter followers. Reward audience loyalty
  7. 7. #SocialPro #22B @nicecobra Twitter Buy Button KITH – Limited or scheduled release product Build an audience with advance releases only available on Twitter
  8. 8. #SocialPro #22B @nicecobra What’s new? ▪  now mobile ▪  includes subscription opt-in ▪  prominent placement and multiple CTAs Facebook Shop
  9. 9. #SocialPro #22B @nicecobra Facebook Shop Lil Bub ▪  Clear distinction between shop and timeline – ideal for influencers or social celebrities where content is primary, commerce is secondary
  10. 10. #SocialPro #22B @nicecobra ▪  87% of Pinterest users say they have purchased something they discovered while Pinning ▪  Average order value of sales coming from Pinterest is $50 – higher than any other major social platform (via Shopify) ▪  47% of Pinners start shopping for the holidays before Thanksgiving (via Pinterest) Buyable Pins
  11. 11. #SocialPro #22B @nicecobra Buyable Pins Access to Pinterest curated collections for Buyable Pins only
  12. 12. #SocialPro #22B @nicecobra Buyable Pins Krylon (Agency: Deutsch) – World’s Longest Yardsale: Pinterest Marketplace
  13. 13. #SocialPro #22B @nicecobra Buyable Pins Krylon – Singular social commerce channel is a great strategy for growing that audience
  14. 14. #SocialPro #22B @nicecobra Instagram ▪  Instagram still offers the best opportunity for organic engagement for brands ▪  No unpaid solution for selling directly on Instagram (yet!) ▪  BUT Apps liaise between Instagram and your ecomm store ▪  Try: Foursixty, Like2Buy, Letsellit, Soldsie, etc.
  15. 15. #SocialPro #22B @nicecobra Instagram ▪  Spell Byron Bay x Foursixty - integrates with ecomm store
  16. 16. #SocialPro #22B @nicecobra Instagram ▪  Potential 5% sales lift and 9% conversion lift ▪  Help new customers see your products in the real world Black Milk Clothing – SocialPhotos: aggregate customer social photos on product pages
  17. 17. #SocialPro #22B @nicecobra Add affordable ecommerce to any website or blog; generate code to embed a buy button on any page or post Update: now embed collections and product pages Buy Button
  18. 18. #SocialPro #22B @nicecobra Buy Button Bloggers: embed products directly in your content – sell to an established audience.
  19. 19. #SocialPro #22B @nicecobra Buy Button Use the sidebar on sites and blogs to sell individual/temporary products
  20. 20. #SocialPro #22B @nicecobra Other applications: ▪  influencer marketing – partner with bloggers to include your products with embedded Buy Button on sponsored blog or Tumblr posts ▪  low commitment: great for established content creators testing the waters with ecommerce ▪  affiliate marketing, donations and fundraising, single-product brands, events Buy Button
  21. 21. #SocialPro #22B @nicecobra ▪  Benefit from marketplace audience while syncing sales instantly with your custom online store ▪  Built-in audience of millions of users ▪  Direct Sell on Wanelo integration only available to select large brands, and Shopify merchants (relatively low competition) Social Marketplace (Wanelo)
  22. 22. #SocialPro #22B @nicecobra Amazing Lace ▪  identified Wanelo as a traffic referral and enabled the channel ▪  referrals, alerts and chat features make it engaging and social Social Marketplace (Wanelo)
  23. 23. #SocialPro #22B @nicecobra Small budgets can benefit from social buy buttons. Remember: ▪  community first ▪  be creative ▪  incentivize ▪  adopt new channels early Social Commerce for SMB
  24. 24. #socialpro #22B @nicecobra THANK YOU! JOIN US @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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