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What You Need To Know About SnapChat for Business By Carlos Gil

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From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: What You Need To Know About Snapchat. PRESENTATION: What You Need To Know About SnapChat for Business - Given by Carlos Gil, @carlosgil - BMC Software, Global Head of Social Media. #SocialPro #23A2

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What You Need To Know About SnapChat for Business By Carlos Gil

  1. 1. #SocialPro #23A2 @CarlosGil83 ADVANCED STRATEGIES, TIPS & TRICKS TO GET STARTED WHAT YOU NEED TO KNOW ABOUT SNAPCHAT FOR BUSINESS
  2. 2. #SocialPro #23A2 @CarlosGil83 §  HEAD OF SOCIAL MEDIA, BMC SOFTWARE §  8+ YEARS IN B2C AND B2C SOCIAL MEDIA §  JOINED SNAPCHAT IN 2013 §  SNAPCHAT UDEMY COURSE CREATOR CARLOS GIL J
  3. 3. #SocialPro #23A2 @CarlosGil83 §  USE ADVANCED STRATEGIES TO GROW FOLLOWERS §  LEVERAGE GEO-FILTERS TO BUILD AWARENESS §  DRIVE CLICKS AND CONVERSIONS TO PROVE RESULTS AT THE END OF THIS SESSION, YOU WILL BE ABLE TO:
  4. 4. #SocialPro #23A2 @CarlosGil83 §  MOBILE APP USED FOR MICRO-CONTENT STORYTELLING §  PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG §  CONTENT POSTED DISAPPEARS WITHIN 24 HOURS UNDERSTANDING THE BASICS
  5. 5. #SocialPro #23A2 @CarlosGil83 “SNAPCHAT IS TWITTER MEETS YOUTUBE BUT BETTER” REAL TALK
  6. 6. #SocialPro #23A2 @CarlosGil83 §  200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY §  MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK §  BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN WHY SNAPCHAT MATTERS
  7. 7. #SocialPro #23A2 @CarlosGil83 BRANDS ARE FLOCKING TO SNAPCHAT
  8. 8. #SocialPro #23A2 @CarlosGil83 MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017
  9. 9. #SocialPro #23A2 @CarlosGil83 “SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS, NOT SEXTING” REAL TALK
  10. 10. #SocialPro #23A2 @CarlosGil83 §  CONTENT SHOULD BE FUN, CREATIVE, INFORMATIVE, ENGAGING §  BECAUSE CONTENT DISAPPEARS, ENGAGEMENT IS HIGHER §  BUILD ADVOCACY AND UGC THROUGH TAKEOVERS KEY DIFFERIENTATORS
  11. 11. #SocialPro #23A2 @CarlosGil83 “PEOPLE WANT TO ENGAGE WITH PEOPLE NOT BRAND LOGOS” REAL TALK
  12. 12. #SocialPro #23A2 @CarlosGil83 §  LEVERAGE EXISTING SOCIAL MEDIA CHANNELS §  HIRE SOCIAL MEDIA INFLUENCERS §  TARGETED INSTAGRAM AND FACEBOOK ADS KEYS FOR GROWING FOLLOWERS
  13. 13. #SocialPro #23A2 @CarlosGil83 LEVERAGE EXISTING CHANNELS
  14. 14. #SocialPro #23A2 @CarlosGil83 INFLUENCERS BRING REACH AND STORYTELLING SKILLS
  15. 15. #SocialPro #23A2 @CarlosGil83 TARGETED ADS ON FACEBOOK AND INSTAGRAM
  16. 16. #SocialPro #23A2 @CarlosGil83 §  CREATE CONTENT COMPLIMENTARY TO YOUR BRAND §  BE HUMAN, TRANSPARENT, AND HAVE FUN! §  USE GEO-FILTERS TO CREATE UGC OPPORTUNITIES KEYS FOR CREATING CONTENT
  17. 17. #SocialPro #23A2 @CarlosGil83 GO “BEHIND THE SCENES” WITH YOUR CONTENT
  18. 18. #SocialPro #23A2 @CarlosGil83 EXAMPLE: TACO BELL
  19. 19. #SocialPro #23A2 @CarlosGil83 EXAMPLE: W HOTELS
  20. 20. #SocialPro #23A2 @CarlosGil83 §  RUN FLASH SALES EXCLUSIVE TO SNAPCHAT §  OFFER FOLLOWERS COUPON CODES TO MEASURE SALES §  USE CREATIVE TOOLS TO OVERLAY CTA’S AND URL’S KEYS FOR CONVERTING
  21. 21. #SocialPro #23A2 @CarlosGil83 BUILD A LOYAL AUDIENCE AND COMMUNITY
  22. 22. #SocialPro #23A2 @CarlosGil83 RUN FLASH SALES AND OFFERS
  23. 23. #SocialPro #23A2 @CarlosGil83 §  SNAPCHAT IS “IT” AND IT’S HERE TO STAY §  THE KEY IS TO TELL ENGAGING, CREATIVE STORIES §  DEVELOP A 12 TO 18 MONTH SNAPCHAT STRATEGY RECAP AND NEXT STEPS
  24. 24. #SocialPro #23A2 @CarlosGil83 “THERE’S NO INSTANT ROI IN SOCIAL MEDIA, YOU HAVE TO GROW, ENGAGE, AND THEN CONVERT” REAL TALK
  25. 25. #SocialPro #23A2 @CarlosGil83 THANK YOU! SEE YOU AT THE NEXT MARKETING LAND EVENT!

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