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Social Attribution Beyond Sales By Michelle Wallace


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From the From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.. SESSION: Credit Where Credit Is Due: Demystifying Social Attribution. PRESENTATION: Social Attribution Beyond Sales - Given by Michelle Wallace, @wordsbywallace - Tableau Software, Senior Product Marketing Coordinator. #SocialPro #23B

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Social Attribution Beyond Sales By Michelle Wallace

  1. 1. #SocialPro #23B @wordsbywallace Social Attribution Beyond Sales
  2. 2. #SocialPro #23B @wordsbywallace Michelle Wallace, Tableau Software
  3. 3. #SocialPro #23B @wordsbywallace
  4. 4. #SocialPro #23B @wordsbywallace
  5. 5. #SocialPro #23B @wordsbywallace
  6. 6. #SocialPro #23B @wordsbywallace The Data Twitter Firehose Central Excel workbookHootSuite & Buzzsumo Facebook & Twitter Google Analytics Facebook API Exported Automated
  7. 7. #SocialPro #23B @wordsbywallace
  8. 8. #SocialPro #23B @wordsbywallace §  Define your goals ahead of time §  Collect the data that will help you §  Ask human-centric questions with your data §  Iterate! Our Takeaways
  9. 9. #SocialPro #23B @wordsbywallace THANK YOU! SEE YOU AT THE NEXT MARKETING LAND EVENT!