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Proving ROI With Social Media Analytics By Kristi Kellogg

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From the From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.. SESSION: Measuring Up With Social Analytics. PRESENTATION: Proving ROI With Social Media Analytics - Given by Kristi Kellogg, @kristikellogg - Bruce Clay Inc, Social Media Editor. #SocialPro #24A

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Proving ROI With Social Media Analytics By Kristi Kellogg

  1. 1. #SocialPro #24A @KristiKellogg Proving ROI with Social Media Analytics
  2. 2. #SocialPro #24A @KristiKellogg Why do we need to listen?  Awareness  Engagement  Buzz Social Media Listening
  3. 3. #SocialPro #24A @KristiKellogg
  4. 4. #SocialPro #24A @KristiKellogg  I’m the social media editor at Bruce Clay, Inc. We’re a leading international digital marketing agency est. in 1996. Follow us everywhere at @BruceClayInc ;) How I Can Help
  5. 5. #SocialPro #24A @KristiKellogg
  6. 6. #SocialPro #24A @KristiKellogg  # Fans/followers on every social network we are active in, tracked over time  # of Reshares of posts  Most-shared posts  Clicks to site from social network  Conversion events by social network (perhaps by Google Analytics integration)  Feature: Multiple user access What We’re Looking For
  7. 7. #SocialPro #24A @KristiKellogg  Social media monitoring suites can range in price from $50 - $500  Median price for a robust solution: $500  There are free options, too:  Google Analytics  Google My Business  Twitter Analytics  TwitterCounter.com  Facebook Insights  LinkedIn Analytics So Many Tools, So Little Time
  8. 8. #SocialPro #24A @KristiKellogg  Nuvi  SproutSocial  Quintly  Simply Measured  DataPine We’re going to look at:
  9. 9. #SocialPro #24A @KristiKellogg  Users: unlimited  Integrated with Google Analytics: no  Price:  $600/month: 50,000 mentions  $900/month: 100,000 mentions  $1,600/month: 250,000 mentions  There all require year-long contracts.  Follower Growth: Yes. For an additional $300/month, you’ll have access to historical tweets.  Connected Networks: Twitter, Facebook and Instagram.  White labeling: available for $300/month Nuvi (https://www.nuvi.com)
  10. 10. #SocialPro #24A @KristiKellogg  Content Management: Yes  Twitter, Facebook, Google+, LinkedIn and Instagram.  More than 1,200 clients, including: Uber, CLIF Bar, Hershey’s, Vanity Fair, Sports Authority, Wilson, Girl Scouts, Nissan & Chevron  Notable feature: Real-time listening & alerts. “Never miss an opportunity to engage or a crisis situation where a timely response is necessary.” Nuvi will alert you if an influx of messages is hitting your brand. They’ll also be able to tell whether or not the tone is positive or negative.  Verdict: Nuvi is a great solution for big brands with a lot to listen to. Nuvi (https://www.nuvi.com)
  11. 11. #SocialPro #24A @KristiKellogg  Users: 1  Integrated with Google Analytics: yes for Premium/Team accounts  Price:  Deluxe: $59/month  Premium: $99/month  Team: $500/month  Message approval workflow  Dedicated account management  Keyword Listening which provides share of conversations  Connected Networks: Twitter, Facebook, Instagram & Google+  White Labeling: Not available SproutSocial (http://sproutsocial.com/)
  12. 12. #SocialPro #24A @KristiKellogg  Content Management: Yes  Twitter, Facebook, Google+, LinkedIn  Notable Feature: With a premium account, there is a social listening report that shows you share of conversation in for a particular hashtag.  Verdict: This is a great solution for businesses wanting to try out software. There is no contract, which is perfect if you want to test software for a month before committing for a year. Also, you can switch between deluxe, premium and team and find out what works for you. SproutSocial (http://sproutsocial.com/)
  13. 13. #SocialPro #24A @KristiKellogg  Users: 1  Integrated with Google Analytics: No  Price (with mandatory year-long contract):  Small: $129/month  Medium: $299/month  Team: $479/month  Connected Networks: Twitter, Facebook, Instagram & Google+  White Labeling: Not available  Content Management: No Quintly (https://www.quintly.com/)
  14. 14. #SocialPro #24A @KristiKellogg  Users: unlimited  Integrated with Google Analytics: yes  Price (with mandatory year-long contract):  Social: $500/month  Advanced: $1,000/month  Enterprise: $2,000/month  Connected Networks: Twitter, Facebook, Pinterest, YouTube, LinkedIn, Tumblr, Google+, Instagram and Vine  White Labeling: Not available. SimplyMeasured (http://simplymeasured.com/)
  15. 15. #SocialPro #24A @KristiKellogg  Content Management: no  Notable Feature: “We have a robust breadth of channels and depth of data. As of May 2016, we’re the only provider to have access to Twitter’s engagement API. We’ve developed really good relationships with the Twitter team. “ – Gavin Grisham  Hashtag tracking  Instagram competitive reporting  Filtered reporting SimplyMeasured (http://simplymeasured.com/)
  16. 16. #SocialPro #24A @KristiKellogg  Integrated with Google Analytics: yes  Price (with mandatory year-long contract):  Basic: €219/month  Professional: €399/month  Premium: €699/month  Branding & Embedded: €799  Connected Networks: Twitter, Facebook, Instagram, LinkedIn & Google+  White Labeling: Yes  Content Management: No DataPine
  17. 17. #SocialPro #24A @KristiKellogg Download Kristi’s free custom social media tracking template at bit.ly/Kellogg-Social Free Options
  18. 18. #SocialPro #24A @KristiKellogg  LinkedIn Premium  Canva for Business  Instagress  Iconosquare  Boostgram  Tweepi  ManageFlitter Free Options: So Many Trials, So Little Time
  19. 19. #SocialPro #24A @KristiKellogg
  20. 20. #SocialPro #24A @KristiKellogg
  21. 21. #SocialPro #24A @KristiKellogg THANK YOU! SEE YOU AT THE NEXT MARKETING LAND EVENT!

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