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How Will the 2014 Super Bowl Ads Fare in Social Media? Follow at #HashtagBowl


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The 2014 Edition of the Marketing Land #HashtagBowl presented by HootSuite

What is the #HashtagBowl?

Pre-game coverage of Super Bowl advertisers gaining social media steam, viral video views and online buzz generated. Real-time tracking of social media platforms and hashtags mentioned within mainstream commercials airing during Super Bowl XLVIII. Post-game analysis of social media winners and losers, MVB – Most Valuable Brand award winner announced.

• @MarketingLand on Twitter
• @HashtagBowl on Twitter
• +MarketingLand on Google+
• Marketing Land’s YouTube Channel

When: Super Bowl Sunday, February 2, 2014

Live blogging coverage starts at 6 pm EST / 3pm PST. The official tracking of social media Hashtags begins with the first commercial that airs after kickoff until the end of the game buzzer goes off.


Marketing Land’s staff of digital marketing analysts, led by Chief Content Officer and popular internet pundit Danny Sullivan (@DannySullivan), will be keeping score of how many Super Bowl advertisers effectively leverage social media platforms in the traditional commercials.
Joining the conversation will be a team of special guest commentators including PR and marketing experts Peter Shankman, Susan Beebe of Tyson Foods, and Nick Pahade, CEO of PopTent, the viral video production company involved with creating Oikos Yogurt’s “The Spill” Full House Reunion Super Bowl Ad featuring John Stamos, Bob Saget and Dave Coulier.

Follow the #HashtagBowl now:

Published in: Marketing