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Lynda, LinkedIn, And Our Success With Facebook

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From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: Lynda, LinkedIn, And Our Success With Facebook - Given by Brad Batesole, @bradbatesole - Lynda.com, A LinkedIn Company, Staff Author, Marketing. #SocialPro #13B

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Lynda, LinkedIn, And Our Success With Facebook

  1. 1. #SocialPro #XXa @bradbatesole Brad Batesole – Staff Author, LinkedIn LYNDA, LINKEDIN, AND OUR SUCCESS WITH FACEBOOK
  2. 2. #SocialPro #XXa @bradbatesole CONSIDER THE AUDIENCE §  Subscription based software. §  Wide target market. §  Lots of content.
  3. 3. #SocialPro #XXa @bradbatesole Which means we’ve tried a lot of things. WE BUY A LOT OF ADS
  4. 4. #SocialPro #XXa @bradbatesole §  If it’s new, we tested. §  New formats had less competition. WE BUY A LOT OF ADS
  5. 5. #SocialPro #XXa @bradbatesole We hyper-focused on every ad driving a conversion at a CPA lower than our LTV. SUCCESS ISN’T ALL ABOUT CPA
  6. 6. #SocialPro #XXa @bradbatesole From 0 to 1,000,000 fans in 1 year. Courtesy of free content. CONTENT WAS KEY
  7. 7. #SocialPro #XXa @bradbatesole NURTURING WAS PARAMOUNT Educate Reinforce Reintroduce What the brand is. Why you want this brand. Don’t forget the brand.
  8. 8. #SocialPro #XXa @bradbatesole NURTURING WAS PARAMOUNT Compel Retain Advocate Here’s a good call to action. Here’s everything you can do. Now tell your friends.
  9. 9. #SocialPro #XXa @bradbatesole Turn every paid experience into a viral one to drive down costs. CONSIDER THE FULL STRATEGY
  10. 10. #SocialPro #XXa @bradbatesole Personalization is a necessity moving into 2016. PERSONALIZED & CREATIVE ADS WIN
  11. 11. #SocialPro #XXa @bradbatesole Own what you do well. Bring the customer to your turf…for us, it was desktop. WE DITCHED MOBILE (gasp)
  12. 12. #SocialPro #XXa @bradbatesole Be compelling in your message. Leverage what you have, on your turf. Use custom audiences and remarketing. WHAT DID WE LEARN?
  13. 13. #SocialPro #XXa @bradbatesole Build a nurture stream. Personalize your content. Crack the viral nut. Refresh. WHAT DID WE LEARN?
  14. 14. #SocialPro #XXa @bradbatesole THANK YOU! JOIN US @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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