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Value chain development nurtures changes in attitudes of market actors and relationships between each other. Through this new patterns and routines of behaviour are incubated and when successful these deliver transformations in the competitiveness, inclusiveness and equitability of market systems. While competitive upgrading of a value chain or shifts in the distribution of value across market actors are objectively observable, the more intangible emerging properties of the system – such as changing attitudes, relationships and routines of behaviour which result - are more difficult to measure. It is essential to track these however since these are foundational leading outcomes for transformations of the market system that are sustainable and for the development of the adaptive capacity of the system in the future.