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Social Media in the Federal Community<br />July 27, 2010<br />
Follow the Eventon Twitter<br />Follow Market Connections @mkt_connections<br />Event Hashtag#MCSocial<br />2<br />
Agenda<br /><ul><li>Introduction – Lisa Dezzutti, President & CEO
Presentation of survey findings – John Kagia, Research Manager
Panel Discussion – moderated by Lisa Dezzutti</li></ul>Michael Donovan – Chief Technologist, Strategic Capabilities, HP En...
Objectives<br /><ul><li>Determine the use of social media tools among the federal employee and government contractor commu...
Establish the nature of the organizations’ policies regarding the use of social media by employees.
Identify the types of tools used and how they are used.
Determine which departments and personnel are responsible for managing contractor’s social media activities.
Assess the changes in investments in social media and anticipated adoption rates.</li></ul>4<br />
Participant Profile: Overview<br />Contractors<br />(n=167)<br />Federal Employees<br />(n=321)<br />Businesses Sectors Re...
6<br /> Federal GovernmentEmployees:<br />Current Social MediaUsage and Practices <br />
Personal Social Media Use<br />Source: 2010 Federal Government Employee Social Media Survey<br />7<br />
Agency Social Media Use<br />8<br />Source: 2010 Federal Government Employee Social Media Survey<br />
Agency Social Media Use<br />Source: 2010 Federal Government Employee Social Media Survey<br />9<br />
What Will it Take for Agenciesto Fully Embrace Social Media?<br />“A champion in senior management and a strong business c...
Usage Overall<br />*MMORPG: Massive Multi-player Online Role Playing Games such as World of Warcraft, Second Life, EverQue...
Source: 2010 Federal Government Employee Social Media Survey<br />12<br />Plans to Use Social Media Toolsin the next 12 mo...
Challenges of SM Implementation: Top 3<br />Users are always the weakest link in an information system and may inadvertent...
Other Challenges of SM Implementation<br />Source: 2010 Federal Government Employee Social Media Survey<br />14<br />
15<br /> Federal GovernmentContractors:<br />Current Social MediaUsage and Practices <br />
Personal Use of Social Media<br />Source: 2010 Government Contractor Social Media Survey<br />16<br />
Organizational Use of Social Media<br />17<br />Source: 2010 Government Contractor Social Media Survey<br />
Organizational Social Media Plans<br />"You can’t really put a strategy together until you've actually gone out there, tri...
Organizational Budgetfor Social Media Activities<br />“We spent more in social media than we have  before, and next year i...
Current and FutureUse of Social Media Tools<br />1st<br />2nd<br />Source: 2010 Government Contractor Social Media Survey<...
Benefits of Social Mediafor the Organization<br />Source: 2010 Government Contractor Social Media Survey<br />21<br />
Challenges of Social Media Implementation<br />“It’s a major time consumer.  Someone’s got to monitor it constantly, and w...
Agency Social Media Profile:<br />Centers for Disease Control<br />23<br />
Centers for Disease Control At A Glance<br /><ul><li>Tracked inbound traffic starting in 2005
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Social Media in the Federal Community: Perceptions and Usage Among Government Agencies and their Suppliers

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Presentation of findings from Federal Community Social Media Study by Market Connections, Inc. Market Connections is a leading government market research firm, specializing in sharing insights that help organizations make informed, intelligent decisions that drive significant and measurable business improvements.

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Social Media in the Federal Community: Perceptions and Usage Among Government Agencies and their Suppliers

  1. Social Media in the Federal Community<br />July 27, 2010<br />
  2. Follow the Eventon Twitter<br />Follow Market Connections @mkt_connections<br />Event Hashtag#MCSocial<br />2<br />
  3. Agenda<br /><ul><li>Introduction – Lisa Dezzutti, President & CEO
  4. Presentation of survey findings – John Kagia, Research Manager
  5. Panel Discussion – moderated by Lisa Dezzutti</li></ul>Michael Donovan – Chief Technologist, Strategic Capabilities, HP Enterprise Services<br />Bev Godwin – Director, Center for New Media and Citizen Engagement, Office of Citizen Services and Innovative Technologies, GSA<br />Doug Mashkuri – Director of Business Development, GovLoopand President and Founder, Mash Digital Strategies LLC.<br /><ul><li>Q&A</li></ul>3<br />
  6. Objectives<br /><ul><li>Determine the use of social media tools among the federal employee and government contractor communities.
  7. Establish the nature of the organizations’ policies regarding the use of social media by employees.
  8. Identify the types of tools used and how they are used.
  9. Determine which departments and personnel are responsible for managing contractor’s social media activities.
  10. Assess the changes in investments in social media and anticipated adoption rates.</li></ul>4<br />
  11. Participant Profile: Overview<br />Contractors<br />(n=167)<br />Federal Employees<br />(n=321)<br />Businesses Sectors Represented:<br />28% Professional services<br />13% Manufacturers<br />13% System integrators<br />12% Defense/ Aerospace<br />Agency Type:<br />41% Defense<br />47% Civilian<br />12% Judicial/ Legislature<br />Participant Job Function:<br />17% Executive management<br />15% Program management<br /> 6% Accounting<br /> 6% IT and Telecommunications<br /> 6% Procurement<br />Company Size:<br />50% < 500 employees<br />32% 5,000+ employees<br />Participant Title/ Role:<br />42% Senior executives<br />26% Marketing, Advertising, PR<br />Age:<br />40% 55+ years old<br />34% 45 – 54 years old<br />26% < 45 years old<br />Age:<br />25% 55+ years old<br />35% 45 – 54 years old<br />40% < 45 years old<br />Source: 2010 Government Contractor Social Media Survey<br />5<br />
  12. 6<br /> Federal GovernmentEmployees:<br />Current Social MediaUsage and Practices <br />
  13. Personal Social Media Use<br />Source: 2010 Federal Government Employee Social Media Survey<br />7<br />
  14. Agency Social Media Use<br />8<br />Source: 2010 Federal Government Employee Social Media Survey<br />
  15. Agency Social Media Use<br />Source: 2010 Federal Government Employee Social Media Survey<br />9<br />
  16. What Will it Take for Agenciesto Fully Embrace Social Media?<br />“A champion in senior management and a strong business case”<br />“Better understanding of how social media will accomplish more effective communication on key issues at critical times and with substantive suggestions.”<br />“Putting in place appropriate guidance and monitoring the sites for content.”<br />“Nothing, because it is a serious security risk and it’s not necessary to our operations. It’s not going to happen any time soon.”<br />Source: 2010 Federal Government Employee Social Media Survey<br />10<br />
  17. Usage Overall<br />*MMORPG: Massive Multi-player Online Role Playing Games such as World of Warcraft, Second Life, EverQuest<br />Source: 2010 Federal Government Employee Social Media Survey<br />11<br />
  18. Source: 2010 Federal Government Employee Social Media Survey<br />12<br />Plans to Use Social Media Toolsin the next 12 months<br />
  19. Challenges of SM Implementation: Top 3<br />Users are always the weakest link in an information system and may inadvertently divulge sensitive information through a social network. <br />Source: 2010 Federal Government Employee Social Media Survey<br />13<br />
  20. Other Challenges of SM Implementation<br />Source: 2010 Federal Government Employee Social Media Survey<br />14<br />
  21. 15<br /> Federal GovernmentContractors:<br />Current Social MediaUsage and Practices <br />
  22. Personal Use of Social Media<br />Source: 2010 Government Contractor Social Media Survey<br />16<br />
  23. Organizational Use of Social Media<br />17<br />Source: 2010 Government Contractor Social Media Survey<br />
  24. Organizational Social Media Plans<br />"You can’t really put a strategy together until you've actually gone out there, tried it, and actually lived/worked in these tools on a daily basis."<br />18<br />Source: 2010 Government Contractor Social Media Survey<br />
  25. Organizational Budgetfor Social Media Activities<br />“We spent more in social media than we have before, and next year it will be even more than this year.”<br />Source: 2010 Government Contractor Social Media Survey<br />19<br />
  26. Current and FutureUse of Social Media Tools<br />1st<br />2nd<br />Source: 2010 Government Contractor Social Media Survey<br />20<br />
  27. Benefits of Social Mediafor the Organization<br />Source: 2010 Government Contractor Social Media Survey<br />21<br />
  28. Challenges of Social Media Implementation<br />“It’s a major time consumer. Someone’s got to monitor it constantly, and we just don’t have the resources or people to do that.” <br />22<br />Source: 2010 Government Contractor Social Media Survey<br />
  29. Agency Social Media Profile:<br />Centers for Disease Control<br />23<br />
  30. Centers for Disease Control At A Glance<br /><ul><li>Tracked inbound traffic starting in 2005
  31. Partnered with MySpace, Facebook, Daily Strength, Google Flu Trends Tracker
  32. Focused on generating user-friendly, real-time content for citizens
  33. Allows citizens to interact with experts</li></ul>24<br />
  34. Centers for Disease Control At A Glance<br />25<br />Number counts taken on July 21, 2010<br />
  35. Centers for Disease Control At A Glance<br />Number counts taken on July 21, 2010<br />26<br />
  36. Centers for Disease Control At A Glance<br />Number counts taken on July 21, 2010<br />27<br />
  37. Key Take Aways<br /><ul><li>It’s no longer a question of “if”, but “when” and “how”
  38. Share your vision with the organization. Make a case for why it’s important.
  39. The tools may be free, but using the successfully is not.
  40. Don’t be afraid to try something new.
  41. Learn from others. And share what works for you.
  42. Not all employees know how to use the tools - train and set usage guidelines.
  43. Create realistic metrics that align with your organization’s objectives.</li></ul>28<br />
  44. We would now like to welcome our panelists:<br /><ul><li>Michael Donovan – Chief Technologist, Strategic Capabilities, HP Enterprise Services
  45. Bev Godwin – Director, Center for New Media and Citizen Engagement, Office of Citizen Services and Innovative Technologies, GSA
  46. Doug Mashkuri– Director of Business Development, GovLoop and President and Founder, Mash Digital Strategies LLC. </li></ul>#MCSocial<br />29<br />
  47. Thank you!<br />14555 Avion Parkway,<br />Suite 125<br />Chantilly, VA 20151<br />703.378.2025<br />www.marketconnectionsinc.com<br />@mkt_connections<br />30<br />

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