Proposition Masterclass<br />How to turn a good idea into a winning proposition<br />
"Innovation distinguishes between a leader and a follower"<br />2<br />
A practical and in-depth approach to developing robust commercial propositions...<br />
Proposition Development Masterclass<br />Introduction<br />AGENDA<br />Module 1: What makes a great proposition<br /><ul><...
What makes a great proposition – Winners & Losers</li></ul>Module 2: Anatomy of a proposition<br /><ul><li>Introduction to...
Understanding the market context
Break out session– Where’s the opportunity?
Understanding the value proposition
Break out session – What’s the proposition?
Understanding the commercial impact
Break out session – Show me the money!</li></ul>Module 3: Stretching a proposition<br /><ul><li>The importance of challeng...
Break out session – Challenge & Renew</li></ul>Module 4: Selling a proposition<br /><ul><li>The importance of a great prop...
Why a great proposition is not enough
Break out session– Into the Dragons Den</li></ul>Wrap up<br />
The Innovation Process<br />
The Innovation Process<br />In-Depth<br />Insight<br />and Platforms<br />Breakthrough<br />Ideas and <br />Opportunities<...
Today we’re focusing on propositions<br />Validated<br />Proposition<br />In-Depth<br />Insight<br />and Platforms<br />Br...
Innovation is not creativity<br />
Creativity is about coming up with the big idea. Innovation is about executing the idea — converting the idea into a succe...
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Masterclass slide share

  1. 1. Proposition Masterclass<br />How to turn a good idea into a winning proposition<br />
  2. 2. "Innovation distinguishes between a leader and a follower"<br />2<br />
  3. 3. A practical and in-depth approach to developing robust commercial propositions...<br />
  4. 4. Proposition Development Masterclass<br />Introduction<br />AGENDA<br />Module 1: What makes a great proposition<br /><ul><li>Innovation challenge
  5. 5. What makes a great proposition – Winners & Losers</li></ul>Module 2: Anatomy of a proposition<br /><ul><li>Introduction to the proposition blueprint approach
  6. 6. Understanding the market context
  7. 7. Break out session– Where’s the opportunity?
  8. 8. Understanding the value proposition
  9. 9. Break out session – What’s the proposition?
  10. 10. Understanding the commercial impact
  11. 11. Break out session – Show me the money!</li></ul>Module 3: Stretching a proposition<br /><ul><li>The importance of challenge and iteration
  12. 12. Break out session – Challenge & Renew</li></ul>Module 4: Selling a proposition<br /><ul><li>The importance of a great proposition pitch
  13. 13. Why a great proposition is not enough
  14. 14. Break out session– Into the Dragons Den</li></ul>Wrap up<br />
  15. 15. The Innovation Process<br />
  16. 16. The Innovation Process<br />In-Depth<br />Insight<br />and Platforms<br />Breakthrough<br />Ideas and <br />Opportunities<br />Validated<br />Proposition<br />Rapid<br />Design <br />and <br />Testing<br />Live<br />Pilot<br />Successful<br />Launch<br />Business<br />Planning<br />
  17. 17. Today we’re focusing on propositions<br />Validated<br />Proposition<br />In-Depth<br />Insight<br />and Platforms<br />Breakthrough<br />Ideas and <br />Opportunities<br />Rapid<br />Design <br />and <br />Testing<br />Live<br />Pilot<br />Successful<br />Launch<br />Business<br />Planning<br />
  18. 18. Innovation is not creativity<br />
  19. 19. Creativity is about coming up with the big idea. Innovation is about executing the idea — converting the idea into a successful business<br />-Vijay Govindarajan<br />Professor of International Business, Tuck School of Business<br />@vgovindarajan<br />
  20. 20. Why is it so hard?<br />
  21. 21. What makes a good proposition ?<br />
  22. 22. What makes a good proposition?Winners & losers…<br />
  23. 23. Winner?<br />Loser?<br />Winner or Loser<br />OR<br />
  24. 24. The Proposition Blueprint<br />Designing a winning proposition<br />14<br />
  25. 25. THE PROPOSITION BLUEPRINT<br />THE <br />MARKET OPPORTUNITY<br />THE <br />BUSINESS RATIONALE<br />THE <br />CUSTOMER<br />PROPOSITION<br />
  26. 26. Delivery<br />
  27. 27. Presentations<br />
  28. 28. Verdict and Awards<br />
  29. 29. Wrap Up<br />

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