Lights! Camera! Satisfaction!

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Video is good! But you don’t need to be scared of it. I use it here on this site and I use it a ton during the day in my Clark Kent role. If you want to add video to your marketing campaign, this presentation may be just right for you, Integrating Video Into Your Communications Plan.

Presented by Mark Regan to the Public Relations Society of Tampa Bay on 2/16/2011.

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  • I’m going to tell you what he wants. ½ of these ideas will click with you. ¼ of them will interest you and the last ¼ will bother you that people do them for a living.I’ll then cover the some of the basics, tools and most importantly your next steps.
  • Post  videos to your Facebook profileBe active on YouTubeJoin live-streaming sitesUse the video functions on social aggregatorsShoot your own video blog
  • DIY or Pro
  • Lights! Camera! Satisfaction!

    1. 1. PRSA Title<br />Mark Regan<br />#prsatampabay @MarkCRegan<br />
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    24. 24. #prsatampabay @MarkCRegan<br />
    25. 25. #prsatampabay @MarkCRegan<br />
    26. 26. #prsatampabay @MarkCRegan<br />Credit: SocialMediaExaminer.com<br />
    27. 27. Planning<br />#prsatampabay @MarkCRegan<br />
    28. 28. #prsatampabay @MarkCRegan<br />
    29. 29. #prsatampabay @MarkCRegan<br />Image Stabilization<br />High Definition<br />Microphone jack<br />Hard drive (not tape)<br />Zoom<br />
    30. 30. Can’t I Just Use My Cell Phone<br />#prsatampabay @MarkCRegan<br />
    31. 31. Professional Options<br />#prsatampabay @MarkCRegan<br />
    32. 32. Storyboarding<br />#prsatampabay @MarkCRegan<br />
    33. 33. Storyboarding<br />#prsatampabay @MarkCRegan<br />
    34. 34. Shooting Basics<br />Slight Movement<br />Looking off camera<br />Spokesperson<br />Rule of Thirds<br />Lighting – Indirect, diffused<br />Audio – dedicated microphone<br />Model release form<br />#prsatampabay @MarkCRegan<br />
    35. 35. Post-Production/Editing<br />Short length<br />Bite-size chunks<br />Maintain highest resolution<br />Remember Your Brand<br />Call-To-Action<br />Final Frame<br />Transcription - oDesk<br />#prsatampabay @MarkCRegan<br />
    36. 36. Hosting<br />YouTube, Vimeo, Facebook<br />Live-streaming: Ustream.tv, Justin.tv<br />Distribution: TubeMogul<br />PLAYERS<br />Channels<br />Branding<br />Monitor<br />Controls<br />#prsatampabay @MarkCRegan<br />
    37. 37. #prsatampabay @MarkCRegan<br />PROMOTION<br /><ul><li>All Web Properties
    38. 38. Social Networks
    39. 39. Ad Networks</li></ul>OPTIMIZATION<br /><ul><li>Titles, Tags, Descriptions, Summary, Custom URLs, Credits, Sharability, Thumbnails</li></li></ul><li>Next Steps<br />#prsatampabay @MarkCRegan<br />BUY<br />DELETE<br />
    40. 40. #prsatampabay @MarkCRegan<br />
    41. 41. Let’s Connect<br />Intelident Solutions<br />Internet Marketing<br />www.MarkCRegan.com<br />Twitter: @MarkCRegan<br />mark@MarkCRegan.com<br />Bonus: cheatsheet if we connect<br />Thank You!<br />#prsatampabay @MarkCRegan<br />Online<br />Marketing<br />Fanatic<br />

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