1) Distance education faces a threat from the rise of e-learning as technology-enhanced teaching (ELTET) within conventional universities, as it shifts resources away from distance education's social mandate of increasing access. 2) ELTET prioritizes on-campus learning and is organized differently from distance education in a way that clashes with distance education's managed, team-based approach that ensures quality and sustainability. 3) For distance education to maintain its status and social goals, it must cultivate support within universities, clearly differentiate itself from ELTET, and ensure its organizational model emphasizes lifelong learning rather than just technology-enhanced courses.