Developing aMultimediaStorytellingLexicon2012 NSC Visual EducatorTeach-a-ThonMark Berkey-GerardRowan University
“Most newsrooms lacka storytelling lexicon.We call everything astory whether or not itcontains any truestorytelling elemen...
Multimedia Storytelling Lexicon30 narrative structures, devicesand techniquesDefinitionsExamples from multimedianews packa...
AnecdoteA personal account of a series of actions.Julio Diaz shares his experience of being robbed in asurprising, two-min...
CharacterIndividual who undergoes transition.Photographer Luis Sinco explores a soldiers emotional andpsychological strugg...
ComplicationAn event or development that forces a character torespond or react.When the Gulf Oil spill hits a small town i...
ContiguityHow all of the media elements work together in a createa cohesive and meaningful presentation.The Highrise Proje...
DetailDistinct observations, facts or moments included for thepurpose of conveying character or plot.The world’s third lar...
Dramatic QuestionAn overarching question posed at the beginning of astory; audience wonders how it will end.“If the world’...
Linear StoryA narrative with a distinct beginning, middle and end.This web video chronicles how one Illinois farm became a...
Non-Linear StoryPresentation that allows the audience to decide the storystructure.This interactive documentary about the ...
Moment of ReflectionA clear statement of what the story is about, oftenfollowing an anecdote.Nine reporters spent two days...
Multimedia Storytelling Lexicon       Payoff / Impact1. Great examples of multimediastorytelling.
Multimedia Storytelling Lexicon       Payoff / Impact
Multimedia Storytelling Lexicon       Payoff / Impact2. Range of storytelling formats.
Multimedia Storytelling Lexicon       Payoff / Impactsocial media       timelinesingle image       role-playing gamephoto ...
Multimedia Storytelling Lexicon       Payoff / Impact3. Shared vocabulary for instructorand student.
Multimedia Storytelling Lexicon       Payoff / Impact“Nice audio. Strong images. But youneed a „moment of reflection‟ that...
Multimedia Storytelling Lexicon       Payoff / Impact4. How presentation and platformaffect storytelling.
Multimedia Storytelling Lexicon       Payoff / ImpactDoes the story work acrossplatforms?Is the story platform specific?Wh...
Multimedia Storytelling Lexicon       Payoff / Impact5. Articulate how and why aparticular story might be best told ina pa...
Complete list atmarkberkeygerard.comTwitter: @mabege #nsc12 Or search “multimedia  storytelling lexicon”
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Multimedia Storytelling Lexicon

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Multimedia Storytelling Lexicon

  1. 1. Developing aMultimediaStorytellingLexicon2012 NSC Visual EducatorTeach-a-ThonMark Berkey-GerardRowan University
  2. 2. “Most newsrooms lacka storytelling lexicon.We call everything astory whether or not itcontains any truestorytelling elements.”- Jack Hart, Telling True Stories
  3. 3. Multimedia Storytelling Lexicon30 narrative structures, devicesand techniquesDefinitionsExamples from multimedianews packages
  4. 4. AnecdoteA personal account of a series of actions.Julio Diaz shares his experience of being robbed in asurprising, two-minute anecdote. (StoryCorps.org)
  5. 5. CharacterIndividual who undergoes transition.Photographer Luis Sinco explores a soldiers emotional andpsychological struggles. (MediaStorm.com)
  6. 6. ComplicationAn event or development that forces a character torespond or react.When the Gulf Oil spill hits a small town in Louisiana, theresidents must decide whether to stay or leave. (News21.com)
  7. 7. ContiguityHow all of the media elements work together in a createa cohesive and meaningful presentation.The Highrise Project integrates text, images, video, design andanimation in an interactive documentary. (National FilmBoard of Canada)
  8. 8. DetailDistinct observations, facts or moments included for thepurpose of conveying character or plot.The world’s third largest religious festival is told throughintimate snapshots of pilgrims. (Bombay Flying Club)
  9. 9. Dramatic QuestionAn overarching question posed at the beginning of astory; audience wonders how it will end.“If the world’s great violinist performed incognito in a Metrostation, would anyone stop and listen?” (Washington Post)
  10. 10. Linear StoryA narrative with a distinct beginning, middle and end.This web video chronicles how one Illinois farm became asuburban housing development. (Media Storm)
  11. 11. Non-Linear StoryPresentation that allows the audience to decide the storystructure.This interactive documentary about the Great Lakes has nodistinct beginning, middle or end. (Waterlife.ca)
  12. 12. Moment of ReflectionA clear statement of what the story is about, oftenfollowing an anecdote.Nine reporters spent two days at a rest stop. They structuredan hour long radio show around anecdotes and reflections ontravel. (This American Life)
  13. 13. Multimedia Storytelling Lexicon Payoff / Impact1. Great examples of multimediastorytelling.
  14. 14. Multimedia Storytelling Lexicon Payoff / Impact
  15. 15. Multimedia Storytelling Lexicon Payoff / Impact2. Range of storytelling formats.
  16. 16. Multimedia Storytelling Lexicon Payoff / Impactsocial media timelinesingle image role-playing gamephoto essay dataaudio slide show graphicsweb video documentarymap user-generated
  17. 17. Multimedia Storytelling Lexicon Payoff / Impact3. Shared vocabulary for instructorand student.
  18. 18. Multimedia Storytelling Lexicon Payoff / Impact“Nice audio. Strong images. But youneed a „moment of reflection‟ thatclearly states the point of the story.”
  19. 19. Multimedia Storytelling Lexicon Payoff / Impact4. How presentation and platformaffect storytelling.
  20. 20. Multimedia Storytelling Lexicon Payoff / ImpactDoes the story work acrossplatforms?Is the story platform specific?What is the user experience?
  21. 21. Multimedia Storytelling Lexicon Payoff / Impact5. Articulate how and why aparticular story might be best told ina particular way.
  22. 22. Complete list atmarkberkeygerard.comTwitter: @mabege #nsc12 Or search “multimedia storytelling lexicon”

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