Link Building  for Tourism@mark_barrera
Relationships• Build Relationships so that Links Come Easy• Develop a Master List of Contacts   – Bloggers      • Twitter ...
Relationships• Nurture Via:  – Blog Commenting  – Social Interactions  – Emails  – Freebies
Relationships• Go for the links  – Blogroll Requests  – Guest Posts  – Citations as Resources for Posts  – Featured On Bad...
Develop Content• Produce as much content as possible by  blogging• Content is still king!  – Local Events  – Resource Guid...
Develop Content• Design with StumbleUpon traffic in mind• Make it easy to share
Be Visual
Be Visual
Develop Content• Buy Domains!• Keyword rich domains are favored still   – Remove spaces between keywords   – Ex: sharkdivi...
Promote Content• Use your social networks• Use your contact lists
Go Big• Queensland’s The Best Job in the  World campaign is a well known success  story, based around recruiting applicant...
Communities• Join Tourism-focused Communities:   – TripAdvisor   – WAYN – Where are you now   – Matador Travel   – asmallw...
Communities• Join Associations  – Remember – it is about relationships• Sponsorships
Industry Sites
Enhance Links• Develop Links to the Pages that Link to You  – Socially  – Guest Posts  – And Beyond
Pinterest
Pinterest
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Link Building for Tourism

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Link Building advice focused on the tourism and travel industry. Presented by Mark Barrera of Barrera Search Marketing at Pubcon Paradise in Hawaii on February 15, 2012.

Published in: Business, Technology, Design
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Link Building for Tourism

  1. 1. Link Building for Tourism@mark_barrera
  2. 2. Relationships• Build Relationships so that Links Come Easy• Develop a Master List of Contacts – Bloggers • Twitter –I prefer Twiangulate • Online Searches – Press Contacts • Major / Local Publications
  3. 3. Relationships• Nurture Via: – Blog Commenting – Social Interactions – Emails – Freebies
  4. 4. Relationships• Go for the links – Blogroll Requests – Guest Posts – Citations as Resources for Posts – Featured On Badges
  5. 5. Develop Content• Produce as much content as possible by blogging• Content is still king! – Local Events – Resource Guides – Rich Media • Videos • Photos
  6. 6. Develop Content• Design with StumbleUpon traffic in mind• Make it easy to share
  7. 7. Be Visual
  8. 8. Be Visual
  9. 9. Develop Content• Buy Domains!• Keyword rich domains are favored still – Remove spaces between keywords – Ex: sharkdivinginhawaii – Drop into bulk domain checker – http://www.domaintools.com/buy/availabil ity-check/bulk/ – Buy Domains and build content
  10. 10. Promote Content• Use your social networks• Use your contact lists
  11. 11. Go Big• Queensland’s The Best Job in the World campaign is a well known success story, based around recruiting applicants for a six-month assignment to become a Great Barrier Reef island caretaker and the winner wrote a weekly blog reporting on his adventures.
  12. 12. Communities• Join Tourism-focused Communities: – TripAdvisor – WAYN – Where are you now – Matador Travel – asmallword.net – Lonely Planet’s Thorn Tree – Tripit – Tripwolf – TravelMole
  13. 13. Communities• Join Associations – Remember – it is about relationships• Sponsorships
  14. 14. Industry Sites
  15. 15. Enhance Links• Develop Links to the Pages that Link to You – Socially – Guest Posts – And Beyond
  16. 16. Pinterest
  17. 17. Pinterest

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