Keyword Research Strategies for SEO Success

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This presentation was give by Mark Barrera at the Dallas Interactive Marketing & Internet SEO SEM Meetup on January 25th, 2011. http://www.meetup.com/dallas-seo-interactive-marketing/events/16038076/

Please give credit to 'Mark Barrera' and link to http://www.markbarrera.com if you reuse any portion of this presentation.

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Keyword Research Strategies for SEO Success

  1. 1. Connect with Mark Barrera<br />Twitter.com/mark_barrera<br />Facebook.com/mark.s.barrera<br /> mark@markbarrera.com<br /> <br />214-908-0954www.markbarrera.com<br />
  2. 2. DFWSEM<br /><ul><li>February 16th – Brian Clark of Copyblogger.com
  3. 3. March 8-9 in Austin - PubCon</li></ul>Masters Course SEO/SMO Training 7th20% off coupon "df-3721820" (expires Feb 15) <br /> <br /><ul><li>Facebook.com/dfwsem
  4. 4. Twitter.com/dfwsem
  5. 5. DFWSEM.org</li></li></ul><li>Keyword Research Strategies:Staying On Target<br />Mark Barrera<br />By @Mark_Barrera<br />
  6. 6. Finding Keywords<br />Here is the Section Header<br />
  7. 7. Finding Keywords<br />Google Analytics<br />Keyword Research Tools<br />Google Insights<br />Google Trends<br />Google Instant<br />Google Webmaster Tools<br />
  8. 8. Google Analytics – Keyword Referrals<br />
  9. 9. Google Analytics – Keyword Referrals by Page<br />
  10. 10. Google Keyword Tool<br />
  11. 11. Keyword Eye - Keyword Tool<br />
  12. 12.
  13. 13. Google Insights<br />
  14. 14.
  15. 15. Google Instant Recommendations<br />
  16. 16. Google Instant Recommendations<br />
  17. 17. Google Webmaster Tools<br />
  18. 18. Google Webmaster Tools<br />
  19. 19. Google Webmaster Tools<br />
  20. 20. Optimize your keywords<br />Here is the Section Header<br />
  21. 21. Optimize Links<br />Optimizing<br />Optimize Page Content<br />Optimize Title / Description<br />Optimize for Each Channel<br />Video<br />Mobile<br />News<br />Images<br />Products<br />
  22. 22. Raven Tools<br />
  23. 23. Keyword Management Spreadsheet<br />
  24. 24. Keyword Management Spreadsheet<br />Where the Data Comes From:<br />Keywords - Your KW Research<br />Search Volume - Google Keyword Tool: I Use Phrase Match<br />Rankings by URL – SEOBook Rank Checker Extension<br />Current Page Title and Description – Xenu Link Sleuth<br />
  25. 25. Keyword Management Spreadsheet<br />
  26. 26. Optimize Links<br />
  27. 27.
  28. 28. Link Research / Link Building Tools<br /><ul><li>SEOmoz
  29. 29. OpenSiteExplorer.com
  30. 30. Raven Tools
  31. 31. Majestic SEO
  32. 32. Google Webmaster Tools
  33. 33. Bing Webmaster Tools
  34. 34. Yahoo Site Explorer
  35. 35. Twitter Search</li></li></ul><li>Targeting Sites to Enhance Your Keyword Rankings<br /><ul><li>Contests / Sweepstakes
  36. 36. Guest Blogging
  37. 37. Badges
  38. 38. Resources
  39. 39. Videos
  40. 40. Press Releases
  41. 41. etc</li></li></ul><li>
  42. 42. Optimize KWs for Each Channel<br />
  43. 43. YouTube Keyword Research Tool<br />
  44. 44. Mobile Device Keyword Research Tool<br />
  45. 45. Track your keywords<br />Here is the Section Header<br />
  46. 46.
  47. 47. Keyword Management Spreadsheet<br />
  48. 48. Tracking Youtube<br /><ul><li>YouTube Insights
  49. 49. Voot</li></li></ul><li>Connect with Mark Barrera<br />Twitter.com/mark_barrera<br />Facebook.com/mark.s.barrera<br /> mark@markbarrera.com<br /> <br />214-908-0954www.markbarrera.com<br />

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