Hrmac iig 02 07-13 social media in the global workforce

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Hrmac iig 02 07-13 social media in the global workforce

  1. 1. Social Media in the Global Workforce February 7, 2013 HRMAC IIG Meeting International Interest GroupLead • Connect • Grow Inspiring Workplace Leadership
  2. 2. Program Agenda visit us at www.hrmac.org 8:30 – 8:35 am: HRMAC Announcements 8:35 – 8:40 am: Introductions 8:40 – 8:45 am: Social Media Statistics 8:45 – 9:05 am: Social Media Policy & Risks 9:05 – 9:15 am: Social Media Screening Validation 9:15 – 9:50 am: Social Media & Technology Usage 9:50 – 10:00am: General Q&A SessionHuman Resources Management Association of Chicago 2737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  3. 3. Presenters visit us at www.hrmac.org• Brian Arbetter Partner at Baker & McKenzie• Jan Hertzberg Managing Director at Grant Thornton, LLP• Don Kluemper, PhD Asst Prof of Management, Northern Illinois UnivHuman Resources Management Association of Chicago 3737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  4. 4. Panel Members visit us at www.hrmac.org• Courtney Hunt, PhD Founder, Social Media in Organizations (SMinOrgs)• Alexandra Levit Business and Workplace Author, Speaker, and Consultant• Sabrina Baker• Susan Avello Co-Founders of Discovering SocialHuman Resources Management Association of Chicago 4737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  5. 5. Goals for Today visit us at www.hrmac.org Provide an overview of 2012 Global Social Media usage and awareness Advance Knowledge for Social Media Policy Country-specific legal issues IT risks considerations companies need to be aware of when developing social media policies Is their validation with respect to using social media screening for international recruitment and candidate selection Discuss how HR Professionals are (and should be) communicating and networking via social mediaHuman Resources Management Association of Chicago 5737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  6. 6. How International? visit us at www.hrmac.org• International social networking is entering a dramatic growth phase. In 2013, users are expected to grow by:  21% in Asia-Pacific  23% in Middle East and Africa  12% in Latin America• As an example in 2012 - Chinas…  Facebook-like Qzone – reached 600 million users  Twitter-like Sina Weibo users doubled to 400 million (Twitter 170 million Worldwide)  LinkedIn-like Tianji – 10 million users, adding 250K+ / month (LinkedIn 2.7 million users in China)Human Resources Management Association of Chicago 6737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  7. 7. Facebook visit us at www.hrmac.org • 1 Billion Users as of Oct 4, 2012 • 83% non-U.S.Human Resources Management Association of Chicago http://www.checkfacebook.com/7737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  8. 8. Linked In visit us at www.hrmac.org200 Million Users as of Jan 9, 201363% non-U.S East Europe/Russia 3M+ 7M+ China 53M+ 3M+ 74M+ 18M+ 7M+ 11M+ /South Am. 13M+ 4M+Human Resources Management Association of Chicago 8737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  9. 9. visit us at www.hrmac.orgHuman Resources Management Association of Chicago 9737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  10. 10. visit us at www.hrmac.orgHuman Resources Management Association of Chicago 10737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  11. 11. visit us at www.hrmac.orgHuman Resources Management Association of Chicago 11737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  12. 12. visit us at www.hrmac.orgHuman Resources Management Association of Chicago 12737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  13. 13. visit us at www.hrmac.orgHuman Resources Management Association of Chicago 13737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  14. 14. visit us at www.hrmac.org “VK”BKohtakte Qzone China “Blockage” Policy OrkutHuman Resources Management Association of Chicago 14737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  15. 15. visit us at www.hrmac.org Qzone (China) 69% Facebook 67% Bkohtakte "In Touch" (Russia) 65% Twitter 51% Google+ 49% Orkut (Brazil - India) 38% Xing (Barvaria "LinkedIn") 36% LinkedIn 31% TianJi (China "LinkedIn") Ushi (China “LinkedIn 2”) “ Worldly Connections” “Outstanding Professional”Human Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  16. 16. visit us at www.hrmac.orgHuman Resources Management Association of Chicago 16737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  17. 17. visit us at www.hrmac.orgHuman Resources Management Association of Chicago 17737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  18. 18. visit us at www.hrmac.orgHuman Resources Management Association of Chicago 18737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  19. 19. visit us at www.hrmac.orgHuman Resources Management Association of Chicago 19737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  20. 20. Social Media Policy Legal Considerations Brian Arbetter Partner at Baker & McKenzie University of Chicago Law SchoolLead • Connect • Grow Inspiring Workplace Leadership
  21. 21. Legal Concerns visit us at www.hrmac.org • Employee activity generates most legal problems • Typical personal interaction issues • Group action concern • Company image • Company propertyHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  22. 22. Privacy Issues visit us at www.hrmac.org • Reasonable Expectations • Password Cases • Privileges • US versus Non-US o EU o Asia-Pacific o Latin AmericaHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  23. 23. NLRB and Termination visit us at www.hrmac.org • Concerted / Collective Activity • NLRB Rulings and Opinion Memo’s • Recent DC Circuit Ruling Invalidating NLRB • Varying Determinations On Whether Something Is Or Isn’t Work Related o Compare BMW case to Virgin Air Case to AMR “Facebook” Case o Outside the USHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  24. 24. Recruitment and Hiring visit us at www.hrmac.org • Use of Social Media in Recruiting • Use of Social Media in Screening • Separating Decisionmaker from Process • Compare to Outside USHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  25. 25. Additional Issues visit us at www.hrmac.org • Working Time versus Non-Working Time • Defamation/False Statements • Harassment/Discrimination • Catfishing • Ownership Fights • Protecting Company Confidential InformationHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  26. 26. Recommendations visit us at www.hrmac.org • Enact a Social Media Policy o US o Globally • Review all other related workplace policies • Training, training, training • Monitor the outside e-space • Be clear in employment agreements and related documents • Normalize to local laws and cultures around the worldHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  27. 27. Contact Info visit us at www.hrmac.org • Brian Arbetter Legal Issues For Social Media • Partner • Baker & McKenzie LLP • brian.arbetter@bakermckenzie.com • 312-861-3065Human Resources Management Association of Chicago 27737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  28. 28. SOCIAL MEDIA AND ITS ASSOCIATED RISKS Jan Hertzberg Managing Director of IT Audit, Cybersecurity, Privacy at Grant Thornton, LLPLead • Connect • Grow Inspiring Workplace Leadership
  29. 29. Risks and Concerns visit us at www.hrmac.org How concerned is the company about potential risks of social media? We are very concerned 11% We are concerned but believe 38% risks can be mitigated or… We are aware of the risks but 25% believe benefits far… We dont believe there are 22% appreciable risks Other 4%Human Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org Source: Grant Thornton/Financial Executive Institute Surv Page 9
  30. 30. Capability Elements visit us at www.hrmac.org • Formal policies on intent, prohibitions, processes and consequences o Created by the executive team and o Ratified by the board of directors • Specific roles and responsibilities for posting, monitoring and responding • Training for all employees and selected contractors (required to enforce policies) o Everyone needs to know the policies o Role specific training in addition for those engaged in the role • Workflows and performance measures for the following: o Content creation, publication, expiration and removal o Incident response(s) o Measures of success and triggers for action • Monitoring tools • Evaluation, feedback and continuous improvementHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org Page 20
  31. 31. Compliance Policy visit us at www.hrmac.org Marketing is most often responsible for monitoring the social media policy Who monitors compliance with social media policy? No one 17% Marketing/Public Relations 1% 43% Compliance Department 3% 7% IT 8% Chief Risk Officer Business Development/Sales 21% Other Responses do not total 100% due to rounding Source: Grant Thornton/Financial Executive Institute SurveyHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org Page 21
  32. 32. Risk Assessment visit us at www.hrmac.org Governance Processes Corporate Compliance Operational Project Governance (Reg/Leg) Governance Governance Execute Social Media Risk Social Media Assurance and Risk & Control Report Risk Assessment • Regulatory compliance Special Projects / Follow-Up (Risk • Social Media technology assessment and integration and Multi Year Risk Plan & • Governance and Policy Audit Plan) Follow assessment Assess- Execute Report Up • Practices review ment Audit Manage the internal auditStakeholder People Financials Regulatory Timelines Communi-Expectations Requirements cationsHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org Page 24
  33. 33. Contact Info visit us at www.hrmac.org Jan Hertzberg Midwest IT Audit, Security and Privacy Solution Leader E jan.hertzberg@us.gt.com T 312-602-8312Human Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org Page 26
  34. 34. Social Network Screening Donald H. Kluemper Ph.D. Northern Illinois UniversityLead • Connect • Grow Inspiring Workplace Leadership
  35. 35. Microsoft Study 2010 visit us at www.hrmac.org• HR professionals reviewing online information when screening candidates U.S. U.K. Ger. France 79% 47% 59% 23%• Include social network sites 63% Reasons for rejection  Inappropriate comments 56% 57% 78% 32%  Unsuitable photos 55% 51% 44% 42%  Poor communication 27% 41% 17% 42%  False information 30% 36% 42% 47% • Company policies requiring online searches 75% 48% 21% 21% • 85% indicate positive online reputation influences decisionsHuman Resources Management Association of Chicago 35737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  36. 36. Screening Issues visit us at www.hrmac.org • Privacy • Generalizability • Discrimination • Impression Management • Negligent hiring • Applicant • Validity reactions • Reliability • UtilityHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  37. 37. Approaches visit us at www.hrmac.org • Personality assessment • Biodata • KSAO’s: Knowledge, skills, abilities, and other job relevant characteristics • Person-organization fit. • Disqualifying informationHuman Resources Management Association of Chicago 37737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  38. 38. Best Practices visit us at www.hrmac.orgDevelop a social screening policy, evaluating pros/cons • Policy may discourage use • Screen some SNWs but not others (LinkedIn vs. Facebook) • If conducting SNW screening, incorporate the following: 1. Require informed consent 6. Use multiple screeners 2. Discourage covert tactics 7. Use the same screeners 3. Verify the accuracy of 8. Outsource / insource information gained 9. Conduct at the end of the 4. Base SNW screening on hiring process job analysis 10. Train raters 5. Develop a standardized 11. Conduct a validation study instrumentHuman Resources Management Association of Chicago 38737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  39. 39. References visit us at www.hrmac.org Non-empirical • Kluemper, D. H. (In press). Social network screening: Pitfalls, possibilities, and parallels in employment selection. Advanced Series in Management. Tanya Bondarouk and Miguel Olivas-Lujan (Eds.). Bingly, UK: Emerald Group Publishing Ltd. • Davison, H. K., Maraist, C. C., Hamilton, R. H., & Bing, M. N. (2012). To screen or not to screen? Using the internet for selection decisions. Employee Responsibility and Rights Journal, 24, 1-21. • Roth, P. L., Bobko, P., Van Iddekinge, C. H., & Thatcher, J. B. (2012a, August). Using social media information for staffing decisions: Some uncharted territory in validity research. Paper presented at the Academy of Management Annual Conference, Boston, MA. • Roth, P. L., Bobko, P., Van Iddekinge, C. H., & Thatcher, J. B. (2012b, August. Social media and employee selection: Literature-based expectations of adverse impact. Paper presented at the Academy of Management Annual Conference, Boston, MA. Empirical • Kluemper, D. H., McLarty, B. & Rosen, P. What can LinkedIn tell us about potential job applicants?: Exploring the relationship between individual characteristics and LinkedIn use. To be presented at the Society for Industrial and Organizational Psychology meeting, April 2013, Houston, TX. • Kluemper, D. H. & Rosen, P. (2009). Future employment selection methods: Evaluating social networking websites. Journal of Managerial Psychology, 24, 567-580. • Kluemper, D. H., Rosen, P., & Mossholder, K. (2012). Social networking websites, personality ratings, and the organizational context: More than meets the eye? Journal of Applied Social Psychology. 42, 1143-1172. • Sanchez, R. J., Roberts, K., Freeman, M., & Clayton, A. C. (2012, August). Do they care? Applicant reactions to on-line social networking presence checks. Paper presented at the Academy of Management Annual Conference, Boston, MA. • Siebert, S., Downes, P. E. & Chrostopher, J. (2012, August). Applicant reactions to online background checks: Welcome to a brave new world. Paper presented at the Academy of Management Annual Conference, Boston, MA.Human Resources Management Association of Chicago 39737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  40. 40. Social Media and Technology Usage Discussion Panel How HR Professionals are (and should be) communicating and networking via social mediaLead • Connect • Grow Inspiring Workplace Leadership
  41. 41. Courtney Hunt visit us at www.hrmac.org• PhD, Management from UNC• Principal• Founder and Community Manager  Social Media in Organizations (SMinOrgs.net)  Global Center for Digital Era Leadership• Sought-after speaker on Social Media• Published, white papers, articles and book chapters.Human Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  42. 42. Alexandra Levit visit us at www.hrmac.org• Business Author, Speaker, and Consultant• Regularly featured in outlets including• Money Magazines Online Career Expert of the Year•• Books include  They Dont Teach Corporate in College  Howd You Score That Gig?  MillennialTweetHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  43. 43. Susan Avello visit us at www.hrmac.org• Co-Founder Discovering Social• Speaker at numerous conferences on Social Media and the use of Technology in the workplace• 2011 Illinois Most Influential Women in Business by the Daily Herald Business Ledger and National Assoc. Women Business Owners• 2012 IL SHRM Conference Social Media Chair PersonHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  44. 44. Sabrina Baker visit us at www.hrmac.org• Co-Founder Discovering Social• 11 years as Corporate HR Professional  Retail, Healthcare and Marketing•• 2013 Illinois State Council SHRM Conference DirectorHuman Resources Management Association of Chicago737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  45. 45. Panel MembersCourtney Hunt, PhD Alexandra Levit RSS / SMinOrgs Author, Speaker, and Consultant Co-Founders of Discovering Social Susan Avello Sabrina BakerLead • Connect • Grow Inspiring Workplace Leadership
  46. 46. visit us at www.hrmac.org Questions?Human Resources Management Association of Chicago 46737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  47. 47. Courtney Susan Sabrina Alexandra Hunt Avello Baker LevitBrian Arbetter Jan Hertzberg Don KluemperLead • Connect • Grow Inspiring Workplace Leadership
  48. 48. International Groups visit us at www.hrmac.org Human Resources Expat Network Linked:HR Global Professionals Worldwide 44,500+ 13,000+ 49,000+ members Human Resources Asia HRcommunity | Global Global Mobility & 9,000+ 8,500+ International HR 8,000+ Global Human Resources, Global HR Network HRM-World Recruiters, and Consultants 7,000+ 2,500+ Network 2,800+Human Resources Management Association of Chicago 48737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  49. 49. Goals Review visit us at www.hrmac.org Provide an overview of 2012 Global Social Media usage and awareness Advance Knowledge for Social Media Policy  Country-specific legal issues  IT risks considerations companies need to be aware of when developing social media policies Is their validation with respect to using social media screening for international recruitment and candidate selection Discuss how HR Professionals are (and should be) communicating and networking via social mediaHuman Resources Management Association of Chicago 49737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  50. 50. Recertification Credit visit us at www.hrmac.org This event qualifies for either 1.5 Hours of GPHR or General Credit Be sure to pick up a Certificate of Attendance to get the Program ID NumberHuman Resources Management Association of Chicago 50737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  51. 51. Resources visit us at www.hrmac.org• http://www.checkfacebook.com/• http://www.slideshare.net/SMinOrgs/impact-99- closing-keynote• http://www.sminorgs.net/• http://www.alexandralevit.com/• http://discoveringsocial.com• http://www.microsoft.com/privacy/dpd/default.a spxHuman Resources Management Association of Chicago 51737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  52. 52. In Memory Of visit us at www.hrmac.org Pamela WilderHuman Resources Management Association of Chicago 52737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  53. 53. IIG Committee visit us at www.hrmac.org Jennifer Conti (Co-chair) Betty Flasch (Co-chair) Brian Arbetter Maureen Longoria Mark Avallone Beth Penfold Dean Kepraios Leticia Pickens Michelle Kristula Green Michelle Tasevski Special ‘thank you’ to our host: Baker & McKenzie Especially Katie HealyHuman Resources Management Association of Chicago 53737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org
  54. 54. visit us at www.hrmac.org Please note next International Interest Group Meeting: How HR handles/prepares for: Recessions; Depression and other Economic Factors / Crisis management May 9, 2013 McDonalds Hamburger University 2715 Jorie Blvd, Oak Brook, ILHuman Resources Management Association of Chicago 54737 N. Michigan Avenue, Suite 2100 Chicago, Illinois 60611 312.981.6790 hrmac@hrmac.org

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