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Turkey2016

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Turkey 2016

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Turkey2016

  1. 1. Turkey 20160 Turkey 2016Turkey 2016
  2. 2. Turkey 20161 Content  Country Overview  Demographics  Politics  Economics  Business & Trade  Consumption  Media  Culture & Tourism
  3. 3. Turkey 20162 Remarks  This presentation is being prepared since 2001 on voluntary basis by Markam, to help some local companies in their global business relations. It is not for sale.  The numbers are collected from open sources. No private information included. Therefore Markam do not accept any responsibility for the facts & figures presented here.  This is a marketing oriented presentation and best suited to the consumer goods companies. May not be suitable for finance institutions, NGO’s or secret services. Sorry for that .  I’d like to thank to Markam team for this work. And special thanks to Dilek Aykanat, Ece Mergan and our summer trainee Cem Oyman for 2016 version of our traditional presentation. Güven Borça – Founder
  4. 4. Turkey 20163 Country Overview
  5. 5. Turkey 20164 Country Overview  Formal Name: Republic of Turkey  Short Form: Turkey  Terms for Citizens : Turk(s)  Capital: Ankara
  6. 6. Turkey 20165 Geography Area Total: 780,580 sq.km Land: 770,670 sq km Water: 9,820 sq km
  7. 7. Turkey 20166 Borders  Land Boundaries: 2816 km  Border Countries: Syria (900 km), Iran (534km), Iraq (367 km), Greece (206 km), Georgia (273 km), Bulgaria (223 km), Azerbaijan (17 km), Armenia (311km)  Coastline: 7200 km  Black Sea in the North  The Mediterranean in the south and  The Aegean Sea in the west  In the northwest the Sea of Marmara(Internal) Source: Factbook
  8. 8. Turkey 20167 Turkey With Border Countries
  9. 9. Turkey 20168 Terrain Features  Mostly mountains, narrow coastal plain, high central plateu (Anatolia)  Turkey is a land of mountains, streams, lakes, green plains and thick forests Taurus Mountains Kaçkar Mountains
  10. 10. Turkey 20169 Climate  Periphery of Turkey has Mediterranean climate with cool, rainy winters and hot, moderately dry summers.  Interior, shielded from Mediterranean influences by mountains, has continental climate with cold winters and dry, hot summers.  Eastern mountainous area has inhospitable climate, with hot, extremely dry summers and bitter winters.  Rainfall varies, ranging from annual average of more than 2,500 millimeters on eastern Black Sea coast, to less than 250 millimeters in central plateau area
  11. 11. Turkey 201610 Natural Resources  Antimony  Coal  Chromium  Mercury  Copper  Boron  Sulphur  Iron Ores  Hydropower  Arable Land
  12. 12. Turkey 201611 Turkey’s Renewable Energy Potential  Hydraulic: 70 Billion kWs  Wind: 110 Billion kWs  Geothermic: 16 Billion kWs  Solar: 400 Billion kWs  Local Lignite: 110 Billion kWs  Biomass: 35 Billion kWs  Total: 741 Billion kWs  2015 Turkey’s total electric consumption: 264 Billion kWs  Turkey’s potential renewable electric sources are enough to meet the Turkey’s current demand 3 times. (Source: Oğuz Türkyılmaz, Chamber of Mechanical Engineers, Energy Politics Group President)
  13. 13. Turkey 201612 Istanbul: City in the crossroads Population: 14,657,434 Source: Turkish Statistical Institute
  14. 14. Turkey 201613 Demographics
  15. 15. Turkey 201614 Population  78,741,053 (2015) (18th in the world*)  0-14 years: 24% (male 9,695,191/female 9,191,029 )  15-64 years: 67,8% (male 26,972,558/female 26,387,036)  65-85+ years: 8,2% (male 2,843,442/female 3,651,797) Source: Turkish Statistical Institute
  16. 16. Turkey 201615 Turkey Population Density Map Prepared by cografyaharita.com with Turkish Statistical Institute data Not commercially viable
  17. 17. Turkey 201616 Estimated Population 70 000 000 75 000 000 80 000 000 85 000 000 90 000 000 95 000 000 2000 2010 2020 2030 2040 2050 2060 2070 2080 Turkey Population Projection Source: Turkish Statistical Institute 2016 2025 2035 2045 2050 2055 2065 2075 76.965.645,00 85.569.125,00 90.680.302,00 93.175.281,00 93.475.575,00 93.277.765,00 91.800.361,00 89.172.088,00
  18. 18. Turkey 201617 Current and Projected Population by Age and Sex (in thousands)
  19. 19. Turkey 201618 Population Growth Rate Estimations 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Seri 1 11,6 11,1 10,8 10,5 10,2 9,9 9,7 9,4 9,1 8,8 8,6 0,0 2,0 4,0 6,0 8,0 10,0 12,0 14,0 GrowthRate(%) Population Growth Rate Estimations Source: Turkish Statistical Institute
  20. 20. Turkey 201619 Labor Participation Rate, Total (% of total population ages 15+) Source:worldbank
  21. 21. Turkey 201620 Sectoral Distribution of Employment (2016 March) Source: Turkish Statistical Institute Agricultre 19% Industry 27% Services 54% Sectoral Employment 2016 March
  22. 22. Turkey 201621 Sectoral Employment and Demographic Trends - Agriculture 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Seri 1 29,5 22,6 22 22,1 21,6 22,4 22,799999 22,200001 21,6 19,700001 0 5 10 15 20 25 30 35 %OFTOTALEMPLOYMENT AGRICULTURE Source:worldbank
  23. 23. Turkey 201622 Sectoral Employment and Demographic Trends-Industry 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Seri 1 24,799999 27,4 27,299999 27,4 25,9 26,799999 27,1 26,6 27 28,4 22 23 24 25 26 27 28 29 %OFTOTALEMPLOYMENT INDUSTRY Source:worldbank
  24. 24. Turkey 201623 Sectoral Employment and Demographic Trends-Services 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Seri 1 45,799999 50,099998 50,700001 50,400002 52,599998 50,799999 50,099998 51,200001 51,5 51,900002 42 44 46 48 50 52 54 %ofTotalEmployment SERVICES Source:worldbank
  25. 25. Turkey 201624 Socio Economic Class (SEC) 2012 ABC1 Total A B C1 C2 D E 34% Base 4% 9% 22% 29% 28% 9% 39% Urban 5% 10% 24% 31% 22% 8% 14% Rural 1% 2% 11% 22% 52% 12%
  26. 26. Turkey 201625 Income Level - Satisfaction (2015)  % of people feeling satisfied, netural etc. about their income level 0 - 1 264 1 265 - 1 814 1 815 - 2 540 2 541 - 3 721 3 722 + Very Unsatisfied 12,2 6,6 4,4 4,3 1,4 Unsatisfied 41,0 32,7 29,0 24,8 16,8 Neutral 21,2 22,1 24,2 22,5 24,9 Satisfied 25,3 37,8 40,0 46,4 53,7 Very Satisfied 0,4 0,8 2,4 2,0 3,3 0,0 20,0 40,0 60,0 80,0 100,0 120,0 % Source: Turkish Statistical Institute
  27. 27. Turkey 201626 Income Level - Difficulty of meeting the needs (2015)  % of people thinking that it is easy, normal etc. to meet their needs in their income level 0 - 1 264 1 265 - 1 814 1 815 - 2 540 2 541 - 3 721 3 722 + Very Easy 0,2 0,7 0,5 1,8 6,7 Easy 6,5 10,8 13,6 20,5 28,3 Normal 27,2 40,5 44,9 41,9 43,2 Difficult 47,3 37,4 33,9 28,0 19,4 Very Difficult 18,8 10,6 7,1 7,8 2,4 0,0 20,0 40,0 60,0 80,0 100,0 120,0 % Source: Turkish Statistical Institute
  28. 28. Turkey 201627 Religion  Muslims: 99.8% (Mostly Sunni)  Other: 0.2% (Christian and Jews) Source: Factbook
  29. 29. Turkey 201628 Languages  Turkish is the official language  Second most spoken language is Kurdish and third is Arabic  Almost all educated Turks have command of a foreign language  English is the dominant language for international business  German and French also spoken  Turkish (official) - 82%  Kurdish - 17%  Arabic , Armenian, Greek
  30. 30. Turkey 201629 Education 2015 (Age: +15) PHD 0% High School and Equivalent Vacational Schools 22% Able To Read&Write Yet Uneducated 6% Unable To Read&Write 4% Mid School and Equivalent Vacational Schools 11% Masters 1% University 14% Primary School 26% Primary Education 16% Percentage of educatıon levels completed lastly PHD High School and Equivalent Vacational Schools Able To Read&Write Yet Uneducated Unable To Read&Write Mid School and Equivalent Vacational Schools Masters Source: Turkish Statistical Institute
  31. 31. Turkey 201630 Politics
  32. 32. Turkey 201631 Government  Founder: Mustafa Kemal ATATÜRK  Capital: Ankara  Government Type: Democratic Secular Republic  President: Recep Tayyip Erdoğan  Prime Minister: Binali Yıldırım  Minister of Foreign Affairs: Mevlüt Çavuşoğlu  65th Government
  33. 33. Turkey 201632 Government  Administrative Divisions : 81 cities  Independence: 29 October 1923  Suffrage: At the age of 18  Legislative branch: Grand National Assembly of Turkey (TBMM)  Judicial Branch: Constitutional Court, Court of Appeals
  34. 34. Turkey 201633 Parliament  The Turkish Grand National Assembly (TGNA) is a one-chamber parliament  Composed of 550 deputies. Elections are based on proportional representation subject to a national threshold of 10%.  Elections take place every 5 years. The TGNA, as well as the President, can decide to hold new elections before the period of time is completed. Only if 5% of the total number of seats are vacated (death, resignation, etc.) an intermediary election is held.  MPs are elected by party list, drawn up by absolute discretionary power of party leaders.  Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity.  After two years as MP, they get lifelong privileges.  The TGNA works in the form of commissions which prepare legislation etc.  The TGNA legislates, supervises the Council of Ministers, adopts the budget. It decides on declaring war, martial law or emergency rule; it approves international agreements, general or special amnesties.  The laws passed by the TGNA are promulgated by the President within 15 days.  The President may refer the law back to the Assembly for reconsideration.  The President of the Republic select via referandum (Note: Erdogan is the first president select via referendum).
  35. 35. Turkey 201634 Distribution of Seats in the Parliament Name # of Seats AKP 317 CHP 133 HDP 50 MHP 40 Independent 1 Total 550
  36. 36. Turkey 201635 Military  Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command (includes Naval Air and Naval Infantry), Air Force, Coast Guard Command, Gendarmerie (Jandarma)  Military Age : At the age of 20  Active Soldiers: 518.166 (*)  Defense Budget: 22.6 Billion $(***)  Percent of GDP: 2.29 %(**) ** Source: FactBook*www.tsk.tr * * *SIPRI Military Expenduture 2014 Report
  37. 37. Turkey 201636 Economics
  38. 38. Turkey 201637 Country List Based On GDP 2015 Source:data.worldbank Ranking Economy (millions of US dollars) 1 United States 17.946.996 2 China 10.866.444 3 Japan 4.123.258 4 Germany 3.355.772 5 United Kingdom 2.848.755 6 France 2.421.682 7 India 2.073.543 8 Italy 1.814.763 9 Brazil 1.774.725 10 Canada 1.550.537 11 Korea, Rep. 1.377.873 12 Australia 1.339.539 13 Russian Federation 1.326.015 14 Spain 1.199.057 15 Mexico 1.144.331 16 Indonesia 861.934 17 Netherlands 752.547 18 Turkey 718.221 19 Switzerland 664.738 20 Saudi Arabia 646.002
  39. 39. Turkey 201638 Main Economic Indicators 2014 2015 Source GDP (Billion $/current prices) 799 720 Turkey Statistical Institute(TSI) GDP Growth Rate (%) 3 4 TSI GDP Per Capita (PPP)($) 19.900 20.400 Factbook.cia FDI Inflow (Billion $) 12,5 16,8 Data.worldbank FDI Outflow (Billion $) - - Unemployment (%) 9,9 10,3 TSI Consumer Price Inflation (%) 8,2 8,8 TSI Export (billion $) 157,6 143,8 TSI Import (billion $) 242 207 TSI External Debt (billion $) 402 398 Hazine.gov.tr
  40. 40. Turkey 201639 Gross Domestic Product 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 GDP (000 000 $) 481 497 526 429 648 754 742 094 616 703 731 608 773 980 786 283 823 044 799 370 GDP Per Capita in current, PPPs 11 394 12 905 13 896 15 021 14.491 16.012 17.692 18 437 19 156 19 610 GDP Per Capita Growth Rate in current, PPPs 12,1 13,3 7,7 8,1 -3,5 10,5 10,5 4,2 3,9 2,4 Source: Turkish Statistical Institute
  41. 41. Turkey 201640 GDP by Main Sectors Source: Turkish Statistical Institute Billions Of TL 2011 2012 2013 2014 2015 Agriculture 103 111 116 124 148 Industry 316 336 370 421 457 Services 730 814 903 1009 1120 FISIM 17 22 25 25 29 Taxes & Subsidies 164 176 204 218 256
  42. 42. Turkey 201641 Sectoral Contribution to GDP (2015) 7% 23% 56% 1% 13% Agriculture Industry Services Financial intermediation services indirectly measured Taxes-Subsidies Source: Turkish Statistical Institute
  43. 43. Turkey 201642 Sectoral Contribution to GDP (2015) - 50.000.000,00 100.000.000,00 150.000.000,00 200.000.000,00 250.000.000,00 300.000.000,00 350.000.000,00 Contibution to GDP by Sector(TL) Source: Turkish Statistical Institute Share of Top Sectors in GDP Manufacturing 16% Taxes-Subsidies 14% Transportation and Storing 12% Wholesale and Retail Trade 12% Real estate activities 10%
  44. 44. Turkey 201643 GDP Growth By Sectors (2011-2015) - 100.000.000,00 200.000.000,00 300.000.000,00 400.000.000,00 2010201120122013201420152016 100.000.000,00 115.000.000,00 130.000.000,00 145.000.000,00 160.000.000,00 2010 2011 2012 2013 2014 2015 2016 Agriculture, Forestry and Fishing 20.000.000,00 24.000.000,00 28.000.000,00 32.000.000,00 2010 2011 2012 2013 2014 2015 2016 Electricity, gas, steam and air conditioning supply 50.000.000,00 60.000.000,00 70.000.000,00 80.000.000,00 90.000.000,00 2010 2011 2012 2013 2014 2015 2016 Construction Source: Turkish Statistical Institute Manufacturing
  45. 45. Turkey 201644 GDP Growth By Sectors (2011-2015) 150.000.000,00 180.000.000,00 210.000.000,00 240.000.000,00 2010 2011 2012 2013 2014 2015 2016 Wholesale and Retail Trade 140.000.000,00 170.000.000,00 200.000.000,00 230.000.000,00 260.000.000,00 2010 2011 2012 2013 2014 2015 2016 Transportation and Storing 120.000.000,00 145.000.000,00 170.000.000,00 195.000.000,00 2010 2011 2012 2013 2014 2015 2016 Real Estate Activities 40.000.000,00 50.000.000,00 60.000.000,00 70.000.000,00 80.000.000,00 2010 2011 2012 2013 2014 2015 2016 Education Source: Turkish Statistical Institute
  46. 46. Turkey 201645 GDP Growth By Sectors (2011-2015) 15.000.000,00 20.000.000,00 25.000.000,00 30.000.000,00 35.000.000,00 2010 2011 2012 2013 2014 2015 2016 Financial intermediation services indirectly measured 15.000.000,00 20.000.000,00 25.000.000,00 30.000.000,00 35.000.000,00 2010 2011 2012 2013 2014 2015 2016 Human health and social work activities Source: Turkish Statistical Institute
  47. 47. Turkey 201646 GDP Growth Rate 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 GDP Growth Rate(Annual %) 8,40 6,89 4,67 0,66 -4,83 9,16 8,77 2,13 4,19 3,02 3,98 -6,00 -4,00 -2,00 0,00 2,00 4,00 6,00 8,00 10,00 GDP GROWTH RATE(ANNUAL %) Source: data.worldbank
  48. 48. Turkey 201647 GDP (TL/2011-2015) 1.200.000.000 1.300.000.000 1.400.000.000 1.500.000.000 1.600.000.000 1.700.000.000 1.800.000.000 1.900.000.000 2.000.000.000 2010 2011 2012 2013 2014 2015 2016 GDP Source: Turkish Statistical Institute
  49. 49. Turkey 201648 Consumer Price Index 0,0 500,0 1000,0 1500,0 2000,0 2500,0 3000,0 3500,0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 CPI CPI Source: Turkish Statistical Institute
  50. 50. Turkey 201649 Inflation By Years 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Inflation 0,80 0,99 0,70 0,69 0,39 0,69 0,30 0,13 0,09 0,08 0,10 0,08 0,10 0,07 0,06 0,10 0,06 0,07 0,08 0,09 0,00 0,20 0,40 0,60 0,80 1,00 1,20 Inflation INFLATION Source: http://www.inflation.eu/inflation-rates/turkey/historic-inflation/cpi-inflation-turkey.aspx
  51. 51. Turkey 201650 Business & Trade
  52. 52. Turkey 201651 Milestones of Turkey’s Integration with EU  1949: Membership to the Council of Europe  1952: Membership to NATO  1963: Associate membership to the EEC  1987: Application for full membership to the EC  1995: Customs Union with the EU  1999: Recognition as Candidate for EU accession  Laeken Summit held in December 2001 had important implications for the membership process of Turkey  At the Copenhagen Summit held on December 12, 2002, EU submitted December 2004 as a conditional date for Turkey to begin accession negotiations  In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with Turkey on 03 October 2005  2016: Turkey and EU reach an agreement with Syrian migrant deal. The agreement covers developments in some areas such as visa restrictions, financal aid, re-energised Turkey membership.
  53. 53. Turkey 201652 2015 Exports by Sector (Billion $) Mining 3,9 %2,7 Note: Information has taken from Turkey Export Office. Amount of export that is not reported to TEO: 10 Billion $ / 7% Total Exports:143.73 $Billion Agriculture 20,8 14,50% Cereals, pulses and oilseeds 6,1 4,30% Fresh Fruits and Vegetables 2 1,50% Fruit and Vegetable Products 1,32 0,90% Dried Fruits and Products 1,34 0,90% Nuts and Products 2,83 2% Olive and Olive Oil 0,19 0,10% Tobacco And Products 0,92 0,60% Foliage Plant 0,08 0,10% Fisheries and Animal Products 1,81 1,30% Furniture, Paper & Forest Products 4 2,80% Industry 109 75,80% Textile 7,95 5,50% Leather 1,45 1% Carpet 2 1,40% Chemicals 15 10,70% Apparel and clothing 16,97 11,80% Automotive 21,15 14,70% Ships and Yachts 1 0,70% Electric-Electronics and service 10,5 7,30% Machinery 5,5 3,80% Iron & Other Metals 6,23 4,30% Steel 9,9 6,90% Glass Ceramic Cement and Soil Products 2,75 1,90% Jewelry 2,65 1,80% Defense & Aerospace 1,65 1,20% HVAC&R Industry 3,65 2,50% Other 0,1 0,10%
  54. 54. Turkey 201653 2015 Imports By Sector (Billion $ & Share) Capital Goods 34.9 %16,8 Capital Goods(Except Transportations Vehicles) 28,5 13,7% Transportation Vehicles Incidental To Industry 6,38 3% Others: 0,4 Billion $ / 0,2% Total Import : 207,2 Billions $ Source: Turkish Statistical Institute Consumption Goods 28,5 13,80% Automobiles 9,2 4,40% Durable consumption goods 3,76 1,80% Semi-durable consumption goods 6,28 3% Non-durable consumption goods 5,26 2,50% Unprocessed of food and beverages 1 0,50% Processed of food and beverages 1,9 0,90% Gasoline 0,8 0,40% Transportation vehicles not incidental to industry 0,3 0,10% Intermediate Goods 143,29 69% Unprocessed materials incidental to industry 9,3 4,50% Processed materials incidental to industry 68 32% Unprocessed fuels and oils 2,9 1,40% Parts of investment goods 11,4 5,50% Parts of transportation vehicles 12 5,80% Unprocessed materials of food and beverages 3,45 1,60% Processed materials of food and beverages 2,39 1,10% Processed fuels and oils 10,2 5% Confidential data 23 11%
  55. 55. Turkey 201654 Main Industries  Textile  Construction  Food  Automotive  Energy and Renewables  Mining (Coal, chromite, copper, boron) & Metal  Petroleum  Lumber  Paper  Cement, Glass and Ceramics
  56. 56. Turkey 201655 Main Agriculture Products  Cotton  Grain  Olives  Tobacco  Sugar Beets  Legumes  Citrus  Livestock  Tea
  57. 57. Turkey 201656 International Trade Top 20 Countries 2015 (Billion $) Source: Turkish Statistical Institute Export 1 Germany 13,42 2 England 10,56 3 Iraq 8,55 4 Italy 6,89 5 USA 6,4 6 France 5,85 7 Switzerland 5,68 8 Spain 4,74 9 UAE 4,68 10 Iran 3,66 11 Russia 3,59 12 Saudi Arabia 3,47 13 Holland 3,15 14 Egypt 3,12 15 Romania 2,82 16 Israil 2,7 17 Belgium 2,56 18 China 2,41 19 Poland 2,33 20 Azerbeijan 1,9 Import 1 China 24,87 2 Germany 21,35 3 Russia 20,4 4 USA 11,13 5 Italy 10,64 6 France 7,58 7 South Korea 7,06 8 Iran 6,1 9 India 5,61 10 Spain 5,59 11 England 5,54 12 Ukraine 3,45 13 Belgium 3,15 14 Japan 3,14 15 Poland 2,98 16 Holland 2,91 17 Romania 2,6 18 Switzerland 2,45 19 Bulgaria 2,25 20 Czech Republic 2,22
  58. 58. Turkey 201657 Exports – Commodities & Partners  Apparel  Foodstuffs  Textiles  Metal  Manufacturers  Transport Equipment Source: Factbook Country Shares In Total Exports Germany 9,30% England 7,30% Iraq 5,90% Italy 4,80% USA 4,50%
  59. 59. Turkey 201658 Imports – Commodities & Partners  Machinery  Chemicals  Semi-finished goods  Fuels  Transport Equipment Source: Factbook Country Shares In Total Imports China 12% Germany 10,30% Russia 9,90% USA 5,40% Italy 5,10%
  60. 60. Turkey 201659 Borsa Istanbul (Former Istanbul Stock Exchange)  ISE was founded on December 26, 1985  Only stock exchange in Turkey  Non-profit government organisation  National Traded Market Value is 168.3 Billion $ (Value of the Top 100 Companies in Borsa İstanbul).
  61. 61. Turkey 201660 Export & Import Amounts By Year ($ Billions) 0,00 50,00 100,00 150,00 200,00 250,00 300,00 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 (r) Exports & Imports By Years (2005-2015) Export Import Source: Turkish Statistical Institute
  62. 62. Turkey 201661 Consumption
  63. 63. Turkey 201662 Consumption Percentages By Major Cities (2012-2014) Source: Turkish Statistical Institute Istanbul Ankara Izmir Istanbul over Turkey Total consumption expenditure 100 100 100 24,5 Food and non-alcoholic beverages 16,1 16,5 17,8 20,1 Alcoholic beverages, cigarette and tobacco 3,7 3,6 4,9 21,5 Clothing and footwear 4,9 5 4,8 23,2 Housing and rent 28,9 26,2 27,7 27,8 Furniture, houses appliances and home care services 5,9 6,7 6,8 21,8 Health 2,3 1,8 2 22,8 Transportation 16,1 18,7 16,4 22,9 Communication 4 4 4 25,1 Entertainment and culture 3,4 3,5 3,5 26,4 Education services 3,2 3,3 2,2 34,4 Restaurants and hotels 7,2 6,5 6,4 29,6 Various good and services 4,2 4,1 3,6 24,4
  64. 64. Turkey 201663 Consumption By Year Source: Turkish Statistical Institute Year 2013 2014(2) Change Total 100 100 - Food and non-alcoholic beverages 19,87 19,71 -0,80% Alcoholic beverages, cigaratte and tobacco 4,24 4,24 0,00% Clothing and footwear 5,28 5,1 -3,40% Housing and rent 24,95 24,76 -0,80% Furniture, houses appliances and home care services 6,55 6,75 3,10% Health 2,06 2,12 2,90% Transportation 17,44 17,82 2,20% Communication 3,98 3,74 -6,00% Entertainment and culture 3,07 3,04 -1,00% Educational services 2,35 2,4 2,10% Restaurant and hotels 5,89 6,03 2,40% Various good and services 4,32 4,29 -0,70%
  65. 65. Turkey 201664 Consumption 0,00 5,00 10,00 15,00 20,00 25,00 30,00 2013 2014(2) Source: Turkish Statistical Institute
  66. 66. Turkey 201665 Shopping Malls (Current and Projected)12 264 345 369 443 448 1995 2011 2014 2016 2017 2018 Numbers Of Shopping Malls 20,6 105,9 119 132 2009 2016 2017 2018 Endorsement (bilion TL) Leasable Retail Area in Shopping Malls 2009 3.093.46 m² 2016 7614629 m² 2015 10.909. 365 m² 71% 29% LEASABLE RETAIL AREA Local Investor Foreign Investor Sources; perakende.org / ‘Akademetre Shopping Malls 2016-1028 Projection’ research results
  67. 67. Turkey 201666 Consumption  24.5% of the total consumption expenditure made by households in Istanbul  Aegean Coast is in the second place with rate 14.6%  Followed by the Mediterranean region with a rate of 12% Source: Turkish Statistical Institute
  68. 68. Turkey 201667 Turkey Transportation Sector Statistics(2014) Source: Turkish Statistical Institute Turkish Transportation Sector Analysis Railway Length of High-Speed Line(KM) 1.213 Passenger Traffic in High-speed (passenger - km)(103 ) 1.555.000 Length of Conventional Line 8.737 Sea Materials Handled(tons) 766.000.000 Passenger Traffic 161.000.000 Road Length of Provincial and State Roads 65.909 Length of Motorways 2.155 Number of Vehicles(Year:2016) 19.994.472 Passenger Traffic(passenger-km; domestic) 276.073.000.000 Air Domestic Passengers 85.416.166 International Passengers 80.304.068 Freight data covers cargo, post and baggage handled 2.893.000
  69. 69. Turkey 201668 Technology Usage 10 000 000 20 000 000 30 000 000 40 000 000 50 000 000 60 000 000 70 000 000 80 000 000 2004 2006 2008 2010 2012 2014 2016 # of Mobile Phone & Internet Subscribers Number of mobile phone subscribers Number of internet subscribers Source: Turkish Statistical Institute
  70. 70. Turkey 201669 Media
  71. 71. Turkey 201670 Total Advertisement Spendings 4500 5000 5500 6000 6500 7000 2012 2013 2014 2015 2016 MillionsofTL Total Ad Spendings Total Source :Turkish Association of Advertising Agencies
  72. 72. Turkey 201671 Media Consumption TV Newspaper Internet Outdoor Radio Magazine Cinema 2014 81% 49% 48% 35% 20% 13% 7% 2015 77% 44% 49% 30% 15% 12% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Media Consumption By Channels Source: http://www.connectedvivaki.com/turkiyede-medya-tuketim-trendleri-infografik/
  73. 73. Turkey 201672 Media Consumption Profile (2015) Source: http://www.connectedvivaki.com/turkiyede-medya-tuketim-trendleri-infografik/ Channels By Sex By Age By SEC Male Female 15-24 25-34 35-44 45-54 55+ AB C1 C2 DE TV 49% 51% 21% 24% 20% 16% 20% 14% 22% 33% 31% Newspaper 59% 41% 20% 23% 22% 16% 20% 19% 25% 31% 25% Outdoor 61% 39% 26% 24% 21% 14% 15% 20% 23% 33% 25% Radio 52% 48% 23% 25% 22% 15% 16% 19% 24% 32% 25% Magazine 48% 52% 32% 25% 21% 12% 11% 28% 23% 27% 22% Cinema 59% 41% 44% 25% 14% 10% 7% 30% 23% 27% 20%
  74. 74. Turkey 201673 Ad Spendings Variety Source :Turkish Association of Advertising Agencies TV Newspaper Magazine Outdoor Radio Cinema Internet 2013 2908 1037 102 348 133 57 495 2014 3052 1015 103 385 136 62 1182 2015 3270 995 99 415 140 71 1484 0 500 1000 1500 2000 2500 3000 3500 MillionsofTL Ad Spendings Variety
  75. 75. Turkey 201674 Top 10 Advertisers - 2014 Turkcell Unilever Vodafone Ulker Ttnet Coca Avea Garanti Benckiser Arçelik Millions of TL 190 165 150 120 90 80 75 70 60 45 190 165 150 120 90 80 75 70 60 45 MILLIONS OF TL Source: www.statista.com
  76. 76. Turkey 201675 Device Ownership in Turkey Mobile Phone Smart Phone Desktop Laptop Tablet 2014 0,87 0,29 0,24 0,19 0,3 2015 0,9 0,31 0,2 0,19 0,4 0 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1 Device Ownership(Age:15+) Source: http://www.connectedvivaki.com/turkiyede-medya-tuketim-trendleri-infografik/
  77. 77. Turkey 201676 Device Ownership Profile (2015) Source: http://www.connectedvivaki.com/turkiyede-medya-tuketim-trendleri-infografik/ Channels By Sex By Age By SES Male Female 15-24 25-34 35-44 45-54 55+ AB C1 C2 DE Mobile Phone 51% 49% 22% 25% 21% 15% 17% 15% 23% 34% 28% Smart Phone 59% 41% 32% 29% 20% 10% 9% 22% 26% 31% 21% Desktop 53% 47% 28% 19% 24% 17% 12% 18% 26% 34% 22% Laptop 53% 47% 25% 23% 21% 18% 14% 29% 25% 27% 19% Tablet 47% 53% 22% 24% 24% 19% 12% 33% 26% 25% 17%
  78. 78. Turkey 201677 * TV
  79. 79. Turkey 201678 Adults CPM indexed on TV all time cost 2012 TV alltime TV peak Newspaper mono Mags colour Radio alltime Radio peak Cinema Outdoor small Outdoor large Germany 100 132 95 74 25 38 506 2,959 4,520 UK 100 130 30 71 34 39 632 3,590 4,437 France 100 121 151 53 43 56 910 2,466 14,903 Italy 100 119 255 144 45 49 661 4,276 9,401 Spain 100 77 67 75 69 65 563 3,977 3,395 Netherlands 100 104 86 47 19 19 455 2,020 10,901 Denmark 100 110 26 53 5 N/A 402 1,966 2,796 Belgium 100 119 81 42 27 28 294 1,306 3,280 Greece 100 103 104 212 13 50 3,076 7,052 2,689 Russia 100 108 131 302 122 111 5,648 19,146 33,859 Poland 100 120 65 149 42 41 1,834 9,252 12,336 Turkey 100 138 359 1.168 15 N/A 4.700 4.500 21.000 Croatia 100 460 590 477 4 5 N/A 20,874 27,601 USA 100 113 276 76 29 36 256 11,870 5,135 Australia 100 168 50 146 88 62 3,415 13,768 44,995 Japan 100 62 35 63 128 64 157 4,610 N/A China 100 54 1,314 240 7 N/A 4,038 1,944 2,436
  80. 80. Turkey 201679 Television Measurement  Research Company: TNS/ Kantar Media  Methodology: Panel & People Meter system, based on minute ratings. 5000 Series Modular People Meter is used. Digital TV measurement has started in 2005  Sample Structure: Total of 2.021households. Represents 38.935.633 people age 5 and above  Coverage: 21 cities  Data Frequency: Daily  Content: All viewership data
  81. 81. Turkey 201680 Channel Profile Generalist News/ Economy Music State Regional Theme 1AN TV TGRT Haber Barış TV TBMM TV Akdeniz TV Animal Planet 360 TV 24 TV Brava TRT 1 Akdeniztürk TV AnimalBox Ajans 99 Ada TV Dream Türk TRT 3 Altaş TV Animaux atv 365 TV Dream TV TRT 4K Anadolu TV BBC Knowledge Bea TV CNN Türk Gala TV TRT Avaz ASTV CCTV-9 Documentary Beyaz TV Dünya EDL TV Genç TV TRT Belgesel Çay TV Chasse et Pêche Flash TV Bengütürk TV Kral Pop TV TRT Çocuk Ege TV Da Vinci Learning FOX NTV Kral TV TRT Diyanet Etv Discovery Channel Kanal 7 Ülke TV MCM Top TRT El Arabia Gaziantep Olay TV Discovery Science Kanal D Habertürk TV Mezzo TRT Haber Güneydoğu TV Discovery Turbo Xtra HD Kanal T Uzay Haber TV MMC TV TRT Kurdî İstanbul TV DocuBox Kanaltürk Ulusal Kanal MTV Hits TRT Müzik Kaçkar TV Food Network Meltem TV Bloomberg HT MTV Türkiye TRT Okul Kadırga TV History Mesaj TV Bugün TV Number One Türk TV TRT Spor Kanal 16 ID X Samanyolu TV TVNET Number One TV TRT Türk Kanal 17 Investigation Discovery Show TV Akit TV Power TV TRT World Kanal 23 İZ TV Star TV A Haber Powertürk TV Kanal 26 Luxe TV Tele 9 Samanyolu Haber TMB TV Kanal 3 Nat Geo People TGRT EU Kanal B VH1 Kanal 35 Nat Geo Wild TV 6 Hayat TV Viva TV Kanal 5 Türkiye Nat Geo tv2 Halk TV Karadeniz TV Science&Vie TV TV5 Kanal A Kordon TV TGRT Belgesel TV8 Kıbrıs Genç TV Line TV Trek tvem İMC TV Mavi Karadeniz TV Viasat Explore Sky Türk Olay TV Viasat History
  82. 82. Turkey 201681 TV Use of the Sectors – March 2016 Source: TNS , March 2016, Target Group: Everyone
  83. 83. Turkey 201682 * Newspaper
  84. 84. Turkey 201683 Title Profile  General News: Posta, Hürriyet, Sabah, Sözcü, Zaman, Milliyet, Haberturk, Akşam, Takvim, Türkiye, Cumhuriyet, Star, Yeni Şafak, Birgün, Yeni Şafak…  Economy: Dünya, Ekonomi  Sports: Fanatik, PAS Fotomaç
  85. 85. Turkey 201684 Press Measurement  Turkish National Readership Survey  Research Company: TNS Kantar Media  Methodology: Face-to-Face interviews  Sample Structure: 48,000 interviews per year Represents 47,3 million people age 15 and above  Coverage: 26 Cities, 24 Provinces  Data Frequency: Quarterly  Content: Readership profiles and reach figures of daily newspapers with circulation 10,000+, newspaper supplements, weekly and monthly magazines with circulation 5,000+
  86. 86. Turkey 201685 Newspapers Newspaper Avg. Daily Sales Hürriyet 344.404 Sabah 307.599 Posta 305.169 Sozcu 283.679 Fotomac 153.019 Milliyet 144.939 Turkiye 142.437 Fanatik 118.920 Yeni Şafak 116.008 Star 105.466 Akşam 104.639
  87. 87. Turkey 201686 Newspaper Reach Rates POSTA HÜRRİYET SABAH SÖZCÜ FANATİK FOTOMAÇ MİLLİYET ZAMAN HABERTÜRK TÜRKİYE 15+ 5,9 3,4 3 3 2,7 2,4 1,5 1,5 1,4 0,9 MEN 7,8 4,8 4 4,5 5,3 4,7 2,2 1,6 2 1,4 WOMEN 3,9 2 2 1,5 0,1 0,1 0,8 1,3 0,8 0,3 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % Source: İBAK, Target Group: Eveyone (41 mio people: 20 mio women, 21 mio men), Period: December 2014 – December 2015
  88. 88. Turkey 201687 Net Circulation of Newspapers 350.633 319.567 314.565 286.208 167.966 156.339 150.485 144.627 120.539 109.067 108.500 106.923 105.842 105.512 105.089 103.588 88.394 - 50.000 100.000 150.000 200.000 250.000 300.000 350.000 400.000 HÜRRİYET POSTA SABAH SÖZCÜ HABERTÜRK FOTOMAÇ TÜRKİYE MİLLİYET FANATİK TAKVİM YENİ ŞAFAK ZAMAN STAR GÜNEŞ AKŞAM VATAN MEYDAN Source: Yay-Sat & Turkuaz Dağıtım, March 2016
  89. 89. Turkey 201688 Newspaper Use of the Sectors – March 2016 Source: Bileşim Media, March 2016
  90. 90. Turkey 201689 * Magazine
  91. 91. Turkey 201690 Magazine Summary  Main magazine groups: Doğan Medya Grubu, Doğuş Yayın Grubu, Feza Gazetecilik, Turkuaz Medya, Doğan Burda Yayıncılık, Kapital Medya  Magazine readership and magazine subscriptions are very low in Turkey
  92. 92. Turkey 201691 Circulation of Magazines (in thousands) Source: Magazine declerations, January 2016
  93. 93. Turkey 201692 Circulation of Magazines (in thousands) Source: Magazine declerations, January 2016
  94. 94. Turkey 201693 Magazine Use of the Sectors – March 2016 Source: Bileşim Medya – Nielsen , March 2016
  95. 95. Turkey 201694 * Radio
  96. 96. Turkey 201695 Radio Measurement  Research Company: Nielsen Company  Methodology: Computer-assisted telephone calls (CATI), Diary Method  Sample Structure: Total of 7.500 members. Represents 23.5 million people age 12 and above  Coverage: 30 cities  Data Frequency: Monthly  Content: All radio listening ship data
  97. 97. Turkey 201696 Station Profile Rank Station Rate 1 Kral FM %17.28 2 TRT FM %8.99 3 Radyo Seymen %6.87 4 Metro FM %6.51 5 Süper FM %6.24 6 Slowtürk %5.24 7 Show Radyo %4.83 8 Kral Pop %4.43 9 Joy Türk %4.35 10 Best FM %4.25
  98. 98. Turkey 201697 Radio Use of the Sectors – March 2016 Source: Bileşim Medya – Nielsen , March 2016
  99. 99. Turkey 201698 * Outdoor
  100. 100. Turkey 201699 Outdoor Summary  Outdoor has been a fast growing medium in Turkey with new approaches (mega posters, 3D posters, renovated bus stops & billboards, home boards, bus coverings)  The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor, Media Pano, Şehir Işıkları Reklam  Due to extreme demand, early reservations are a must  AÇIAK - Technical committee for outdoor measurement has been formed to launch an outdoor research
  101. 101. Turkey 2016100 Outdoor Use of the Sectors – March 2016 Source: Bileşim Medya – Nielsen , March 2016
  102. 102. Turkey 2016101 * Cinema
  103. 103. Turkey 2016102 Cinema Measurement  TGI Turkey provides the following topics on cinema :  Audience profile  Frequency  Recency  Type of movie preferred  Origin of movie preferred  Fida Film provides ad-hoc cinema viewers profile surveys  Number of tickets sold in cinema is measured through box office receipts by Warner Bros  Adspend is reported by Bileşim from the figures of Fida Film
  104. 104. Turkey 2016103 Cinema Use of the Sectors – March 2016 Source: Bileşim Medya – Nielsen , March 2016
  105. 105. Turkey 2016104 * Digital
  106. 106. Turkey 2016105 Dijital Source: Gemius, March 2016
  107. 107. Turkey 2016106 Online Use of the Sectors – March 2016 Source: Bileşim Medya – Nielsen , March 2016
  108. 108. Turkey 2016107 Culture & Tourism
  109. 109. Turkey 2016108 Regions
  110. 110. Turkey 2016109 Sightseeing  İstanbul (the most crowded city)  Ankara (the capital)  İzmir (typically Aegean)  Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..)  Mediterreanian coast (Antalya, Alanya, Fethiye,..)  Safranbolu in Black Sea
  111. 111. Turkey 2016110 Activities  Yachting  Mountaineering  Underwater diving  Golf  Conventional Facilities  Hot Springs & Spas
  112. 112. Turkey 2016111 Transportation  Railways: 12.008 km  Highways: 385.754 km  Waterways: 1.200 km  Ports and harbors: Aliaga, Ambarli, Diliskelesi, Eregli, Izmir, Kocaeli (Izmit), Mersin (Icel), Limani, Yarimca  Airports: 69 (2014/ source: http://www.udhb.gov.tr/eng/)  Heliports:20 Source: Factbook
  113. 113. Turkey 2016112 Holidays  National Public Holidays  January 1: New Year’s Day.  April 23: National Sovereignty and Children’s Day  May 1: Labour and Solidarity Day  May 19: Ataturk Commemoration and Youth and Sports Day  August 30: Victory Day  October 29: Republic Day  Religious Public Holidays:  Kurban Bayram (Eid al Adha)  Ramazan Bayram or Seker Bayram(Eid al Fitr)
  114. 114. Turkey 2016113 Working Hours  Government Offices Monday-Friday (8:30-12:30), (13:30-17:30) Saturday-Sunday (Closed)  Banks Monday-Friday (8:30-12:30), (13:30-17:00) Saturday-Sunday (closed)  Shopping Malls Monday- Sunday (10:00-22.00)
  115. 115. Turkey 2016114

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