Intoduction to Business and Web Analytics

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Learn the concept of Business and Web analytics and its goals. The process of turning raw data to meaningful data to insights and finally to actionable solutions is very tedious but is very critical to intelligent business decisions. Analytics as a source of truth was presented to PSITS 2014

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Intoduction to Business and Web Analytics

  1. 1. Truth
  2. 2. Fact or Bluff
  3. 3. ?
  4. 4. Webby Thoughts
  5. 5. Freelancer.com
  6. 6. http://www.e-nor.com/blog/web-analytics/51-of-fortune-500-companies-use-google-analytics
  7. 7. http://www.e-nor.com/blog/google-analytics/google-analytics-solidifies-lead-in-fortune-500-adoption-in-
  8. 8. “As much as possible don’t start a campaign when you don’t have an objective and more importantly if you cant quantify those objectives.” – Cell Jacela Dojo8
  9. 9. https://www.youtube.com/watch?v=C27yMQOS8n0
  10. 10. Carly Fiorina, Former CEO of HP
  11. 11. Incoming Traffic Outbound Marketing Integration Print, TV, Radio Website, blog , Press Releases Forums, PPC, Social Share, Chat Drives traffic, builds trust, establish reputation, produce credibility, shows thought leadership, build brand awareness, educates prospects Calls to Actions to Landing Pages Top of the Funnel Offers Middle of the Funnel Offers Bottom of the Funnel Offers SALES eBook webinar pricing
  12. 12. Albert Einstein, Physicist
  13. 13. https://www.youtube.com/watch?v=jbkSRLYSojo
  14. 14. Webby Thoughts

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