Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Mark Aaron Polger
MarkAaron.Polger@csi.cuny.edu
Department of the Library
Contact me!
Mark Aaron Polger, Assistant Profess...
Upcoming SlideShare
Loading in …5
×

Suffolk Cooperative Library System- Reference and Adult Services Division- PR & Marketing Committee

262 views

Published on

Signage Tips and Tools: Engaging Library Users with Effective, User Friendly Signage

Published in: Education
  • Be the first to comment

Suffolk Cooperative Library System- Reference and Adult Services Division- PR & Marketing Committee

  1. 1. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Signage Tips and Tools : Engaging Library Users with Effective, User Friendly Signage Public Relations and Marketing Committee Reference and Adult Services Division Suffolk County Library Association June 16, 2016 Department of the Library
  2. 2. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Outline Signage is Meaningful and Necessary Signage Can Go Awry Signage Values I Have Adopted Where I Work Preliminary Findings & Audit Removal & Replacement Getting Buy-In Revisions/Enhancement via Focus Groups Tips, Tools, Best Practices Maintenance Challenges & Obstacles Lessons Learned Department of the Library
  3. 3. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Signage is Meaningful and Necessary Communicates Promotes Directional Provides Policies Department of the Library
  4. 4. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Signage Can Go Awry Too many signs Poor placement Unclear/mixed messages Inconsistent design Too much text Punitive Passive aggressive and/or sarcastic Department of the Library
  5. 5. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Signage Values I Have Adopted Plain language Respect Simplicity Friendly Accuracy High Contrast Avoid “No”- offer alternatives Department of the Library
  6. 6. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Where I Work College of Staten Island One of the 24 colleges of the City University of New York (CUNY) 14,000 students 204 acre campus 30,000 square foot library built in 1993 14 full time librarians, 10 adjunct librarians 65 staff in total Department of the Library
  7. 7. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Purposes of Signs 1. Promotional 2. Policy 3. Directional 4. Informational Department of the Library
  8. 8. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Types of Signs 1. In-house (DIY) 2. Permanent (institutional) 3. Temporary (i.e. out of order sign) 4. Internal (for staff) 5. External (for the public) Department of the Library
  9. 9. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Preliminary Audit Outdated Lack of consistent design and branding Punitive Lack of Branding Inconsistent Design Repetitive and Contradictory Department of the Library
  10. 10. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Removal Department of the Library Removed outdated and punitive signage Removed signage that was text heavy Removed handwritten signs
  11. 11. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Phase 1 of Assessment Department of the Library – Approximately 60 library employees participated – Faculty and staff identified preferred font face, font size, and language preference – Received buy-in from department
  12. 12. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Phase 2 of Assessment Department of the Library Signage preference questionnaire (N=325) –Students received 6 signs with identical messages in both old and new designs – Students were asked to select their preferred signs – Included an option for general comments
  13. 13. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Replacement Department of the Library Create templates Replace with half the number of signs Be mindful of mounting and placement Avoid glare
  14. 14. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Before and After Poster Signs Department of the Library
  15. 15. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Cell Phone Policy- Small Sign Department of the Library
  16. 16. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Before and After Signs Department of the Library
  17. 17. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Before and After Signs Department of the Library
  18. 18. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Stop Signs in the Library? Department of the Library
  19. 19. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Fake vs. Real (older generation of sign) Department of the Library
  20. 20. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Use Real Images Department of the Library
  21. 21. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Large Scale Poster Signs Department of the Library
  22. 22. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Large Scale Poster Signs Department of the Library
  23. 23. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Large Scale Poster Signs Department of the Library
  24. 24. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Large Scale is the Key Department of the Library
  25. 25. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Simplicity is Key Department of the Library
  26. 26. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu What To Avoid ALL CAPS (yelling) Fancy fonts (not legible) Sarcasm Passive Aggressive Threatening Confusing/Contradictory Walls and Furniture Department of the Library
  27. 27. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu What To Avoid Department of the Library
  28. 28. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu What To Avoid Department of the Library
  29. 29. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Getting Buy-In Might Take Years Listen Compromise In-Person Meetings Awareness Campaign Designate a Signage Contact (or committee) Department of the Library
  30. 30. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Practical Tips, Tricks, Tools Create a Signage Policy Create a Signage Locator Map Use Double Sided Tape Get Bulletin Board or Easel Avoid Walls and Furniture Evaluate your Message Department of the Library
  31. 31. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Practical Tips, Tricks, Tools Discover TouchPoints/Bump Points Add real images (avoid clipart) ADA Compliance Avoid Glare High Contrast Use Serif font (easier to read) Department of the Library
  32. 32. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Practical Tips, Tricks, Tools Department of the Library Understand your Audience Ask Questions & Use Focus Groups Develop a Template Be Mindful of Placement Be Consistent (design, brand, fonts, colors) Less is More < 5 words
  33. 33. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Maintenance Department of the Library Weekly Signage Stroll Signage is effective is kept current Ongoing Assessment Try Different Sizes Revisit Signage Policy
  34. 34. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Challenges Enforcing Policies Measuring Effectiveness Lack of Buy-in / Support Many Library Users Don’t Read Vandalism Culture shift might be slow Department of the Library
  35. 35. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Lessons Learned Policy signs are not effective unless enforced Getting buy-in can takes years Assessment data reveals - images are crucial and signs must be large Change can be uncomfortable Be open to try something new Department of the Library
  36. 36. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Conclusions Signs are living documents Should continually be evaluated and assessed Simplicity is key Placement is key Create a signage policy or guideline document Create a signage working group or committee Get buy-in Don’t forget about ADA compliance Department of the Library
  37. 37. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.eduDepartment of the Library
  38. 38. Mark Aaron Polger MarkAaron.Polger@csi.cuny.edu Department of the Library Contact me! Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu

×