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Mark Aaron Polger, Assistant Professor
First Year Experience Librarian &
Information Literacy Instructor
College of Staten...
Outline
Why signage is important
Why audit?
Where I Work
Purposes of signs
Categories of signs
Auditing Discoveries
Mass R...
Why Signage is Important!
Communicates
Promotes
Provides directions
Provides Policies
Department of the Library
Why Audit?
Too many signs
Poor placement
Unclear/mixed messages
Inconsistent design
Too much text
Punitive
Passive aggress...
Where I Work
College of Staten Island, one of the
24 colleges of the City University of
New York (CUNY)
Comprehensive coll...
Purposes of Signs
1. Promotional
2. Policy
3. Directional
4. Informational
Department of the Library
Categories of Signs
1. In-house (DIY)
2. Permanent (institutional)
3. Temporary (i.e. out of order)
4. External (for the p...
Auditing Discoveries
Outdated signs
Inconsistent design
Inconsistent branding
No branding
Punitive
Repetitive and Contradi...
Mass Removal
Removed outdated and punitive signage
Removed signage that was text heavy
Removed handwritten signs
Departmen...
Phase 1 of Assessment
Approximately 60 library
employees participated
Faculty and staff identified
preferred font face, fo...
Phase 2 of Assessment
Signage preference questionnaire (N=325)
Students received 6 signs with identical messages
in both o...
Replacement
Create design templates
Tracked sign location
Mindful of placement
Replaced with half the number of signs
Avoi...
Cell Phone Policy Signs
Department of the Library
Calculator Signs
Department of the Library
Textbook Signs
Department of the Library
Do’s and Don’ts
Department of the Library
The Library should be welcoming.
The Library is not a parking lot.
Treat library...
Keep Track of Your Signs
Department of the Library
fake real
Create Templates &
A Signage Policy
Department of the Library
Place
image
here
Place text
here
College logo
department name
Avoid Glare
Embrace Contrast
(according to the ADA)
Department of the Library
Avoid Clipart
Department of the Library
Create a Signage Locator Map
Department of the Library
Embrace Simplicity
Department of the Library
Our Code of Conduct
Used to Resemble the
U.S. Constitution
We created a simpler
R.E.S.P.E.C.T.
awareness campaign
Departme...
Signage Should
be Large
Scale
(24 X 36)
Department of the Library
Use fewer
words
Department of the Library
Be friendly
(we try to avoid “no”)
Department of the Library
Discover Bump Points
Department of the Library
Avoid…..
ALL CAPS
Clutter
Signs with no images
Walls and Furniture
Visible Tape
Handwritten signs
Fancy fonts (not legible...
Avoid All caps…..
Department of the Library
Avoid clutter
Department of the Library
Department of the Library
Avoid clutter
Avoid signs without images
Department of the Library
Avoid Walls, Doors, & Furniture
(use frames or easels)
Department of the Library
Avoid Visible Tape
Department of the Library
Department of the Library
Avoid Handwritten Signs
Department of the Library
Avoid Passive Aggressive/
Punitive Signs
Getting buy-in
Might Take Years
Listen
Compromise
In-Person Meetings
Designate a Signage Contact/Team
Data supports decisi...
Department of the Library
Maintaining Effectiveness
Policy Signs are ineffective if not enforced
Understand your Audience
...
Maintaining Effectiveness
Weekly Signage Stroll
Signage is effective when current
Ongoing Assessment
Try Different Sizes
R...
Challenges
Enforcing Policies
Lack of Buy-in / Support
Many Library Users Don’t Read
Vandalism
Culture shift might be slow...
Develop New Signage Values
Avoid jargon
Develop a clear message
Use few words
Avoid “no”
Avoid “all caps”
Be friendly
Be c...
Conclusions
Signs are living documents
Signs should continuously be evaluated
Placement is key
Consistency is key
Create a...
Thank you!
Contact information:
MarkAaron.Polger@csi.cuny.edu
http://markaaronpolger.wix.com/hello
Department of the Libra...
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LMCC16 - Auditing and Replacing Library Signage: Maintaining Effectiveness and Relevancy After the Project Ends

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LMCC16 - Auditing and Replacing Library Signage: Maintaining Effectiveness and Relevancy After the Project Ends

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LMCC16 - Auditing and Replacing Library Signage: Maintaining Effectiveness and Relevancy After the Project Ends

  1. 1. Mark Aaron Polger, Assistant Professor First Year Experience Librarian & Information Literacy Instructor College of Staten Island, CUNY MarkAaron.Polger@csi.cuny.edu Auditing and Replacing Library Signage: Maintaining Effectiveness and Relevancy After the Project 2016 Library Marketing and Communications Conference November 16-17, 2016 Dallas, Texas Department of the Library
  2. 2. Outline Why signage is important Why audit? Where I Work Purposes of signs Categories of signs Auditing Discoveries Mass Removal Phase 1 of Assessment Phase 2 of Assessment Replacement Before & After Examples Do’s and Don’ts Maintaining Effectiveness Adopting New Signage Values Conclusion Department of the Library
  3. 3. Why Signage is Important! Communicates Promotes Provides directions Provides Policies Department of the Library
  4. 4. Why Audit? Too many signs Poor placement Unclear/mixed messages Inconsistent design Too much text Punitive Passive aggressive and/or sarcastic Department of the Library
  5. 5. Where I Work College of Staten Island, one of the 24 colleges of the City University of New York (CUNY) Comprehensive college 14,000 students 204 acre campus 30,000 square foot library 14 full time librarians, 10 adjuncts 65 staff in total Credit courses New student residences Department of the Library
  6. 6. Purposes of Signs 1. Promotional 2. Policy 3. Directional 4. Informational Department of the Library
  7. 7. Categories of Signs 1. In-house (DIY) 2. Permanent (institutional) 3. Temporary (i.e. out of order) 4. External (for the public) Department of the Library
  8. 8. Auditing Discoveries Outdated signs Inconsistent design Inconsistent branding No branding Punitive Repetitive and Contradictory Department of the Library
  9. 9. Mass Removal Removed outdated and punitive signage Removed signage that was text heavy Removed handwritten signs Department of the Library
  10. 10. Phase 1 of Assessment Approximately 60 library employees participated Faculty and staff identified preferred font face, font size, and language preference Buy-in was challenging Department of the Library
  11. 11. Phase 2 of Assessment Signage preference questionnaire (N=325) Students received 6 signs with identical messages in both old and new designs Students were asked to select their preferred signs Solicited open ended comments Department of the Library
  12. 12. Replacement Create design templates Tracked sign location Mindful of placement Replaced with half the number of signs Avoid glare Department of the Library
  13. 13. Cell Phone Policy Signs Department of the Library
  14. 14. Calculator Signs Department of the Library
  15. 15. Textbook Signs Department of the Library
  16. 16. Do’s and Don’ts Department of the Library The Library should be welcoming. The Library is not a parking lot. Treat library users as people, not cars. Signs should not resemble stop signs
  17. 17. Keep Track of Your Signs Department of the Library fake real
  18. 18. Create Templates & A Signage Policy Department of the Library Place image here Place text here College logo department name
  19. 19. Avoid Glare Embrace Contrast (according to the ADA) Department of the Library
  20. 20. Avoid Clipart Department of the Library
  21. 21. Create a Signage Locator Map Department of the Library
  22. 22. Embrace Simplicity Department of the Library
  23. 23. Our Code of Conduct Used to Resemble the U.S. Constitution We created a simpler R.E.S.P.E.C.T. awareness campaign Department of the Library
  24. 24. Signage Should be Large Scale (24 X 36) Department of the Library
  25. 25. Use fewer words Department of the Library
  26. 26. Be friendly (we try to avoid “no”) Department of the Library
  27. 27. Discover Bump Points Department of the Library
  28. 28. Avoid….. ALL CAPS Clutter Signs with no images Walls and Furniture Visible Tape Handwritten signs Fancy fonts (not legible) Sarcasm Passive Aggressive Tone Threatening Language Confusing/Contradictory Signs Department of the Library
  29. 29. Avoid All caps….. Department of the Library
  30. 30. Avoid clutter Department of the Library
  31. 31. Department of the Library Avoid clutter
  32. 32. Avoid signs without images Department of the Library
  33. 33. Avoid Walls, Doors, & Furniture (use frames or easels) Department of the Library
  34. 34. Avoid Visible Tape Department of the Library
  35. 35. Department of the Library Avoid Handwritten Signs
  36. 36. Department of the Library Avoid Passive Aggressive/ Punitive Signs
  37. 37. Getting buy-in Might Take Years Listen Compromise In-Person Meetings Designate a Signage Contact/Team Data supports decisions Partner with other campus groups Department of the Library
  38. 38. Department of the Library Maintaining Effectiveness Policy Signs are ineffective if not enforced Understand your Audience Ask Questions & Use Focus Groups Consistency (design, brand, fonts) Always revise and improve Continuously evaluate signs Partner with campus groups
  39. 39. Maintaining Effectiveness Weekly Signage Stroll Signage is effective when current Ongoing Assessment Try Different Sizes Revisit Signage Policy Tweak templates Assess Your Bump Points Department of the Library
  40. 40. Challenges Enforcing Policies Lack of Buy-in / Support Many Library Users Don’t Read Vandalism Culture shift might be slow Department of the Library
  41. 41. Develop New Signage Values Avoid jargon Develop a clear message Use few words Avoid “no” Avoid “all caps” Be friendly Be consistent Don’t contradict Create a library brand Department of the Library
  42. 42. Conclusions Signs are living documents Signs should continuously be evaluated Placement is key Consistency is key Create a signage policy Create signage templates Get buy-in from your department Don’t forget about ADA compliance Department of the Library
  43. 43. Thank you! Contact information: MarkAaron.Polger@csi.cuny.edu http://markaaronpolger.wix.com/hello Department of the Library

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