Online Collaboration
in the Workplace
Going Social and
Collaborating Across
the Boundaries

@MarkElliott
What is off-line collaboration?

A culture and practice of:
• Co-creation (ideas, media, plans, outcomes)
• Cooperative pr...
What is online collaboration?

The previous slide points, plus:
• Scalability of participation, beyond who 

can fit in a ...
What online collaboration is not?

• A broadcast, one-way channel
• “Controllable” (but it is “influence-able”)
• A techno...
How it differs from ext. social media

• There are walls (and "Chinese walls”)
• There are integrated business processes
•...
How do you build communities & scale collaboration?

• Establish shared vision that guides active
•
•

contribution to sha...
How can it be supported by collaboration technologies?

• Reflect: Develop a "strategy habit" to continuously
•
•

improve...
Discussion?

www.collabforge.com
twitter.com/MarkElliott
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Online Collaboration in the Workplace: Going Social and Collaborating Across the Boundaries

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How do you best employ social media for collaboration within the work place? This presentation provides key definitions, tips and advice for doing so. This insight is based on over 100 Collabforge projects that have addressed a range of collaboration, technology and change challenges within organisational contexts.

Published in: Social Media, Business, Technology
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Online Collaboration in the Workplace: Going Social and Collaborating Across the Boundaries

  1. 1. Online Collaboration in the Workplace Going Social and Collaborating Across the Boundaries @MarkElliott
  2. 2. What is off-line collaboration? A culture and practice of: • Co-creation (ideas, media, plans, outcomes) • Cooperative processes (proposing, responding, sharing) • Coordination of knowledge (generating patterns & efficiency)
  3. 3. What is online collaboration? The previous slide points, plus: • Scalability of participation, beyond who 
 can fit in a room • Bridging distance, within and without the organisation • Increased speed and penetration of communication
  4. 4. What online collaboration is not? • A broadcast, one-way channel • “Controllable” (but it is “influence-able”) • A technology problem (if you build it they will not just come) 
  5. 5. How it differs from ext. social media • There are walls (and "Chinese walls”) • There are integrated business processes • It challenges but extends established structures, hierarchies and relationships
  6. 6. How do you build communities & scale collaboration? • Establish shared vision that guides active • • contribution to shared plans and outcomes Maintain coherence of vision, plan and activities as new participants necessarily introduce dissonance Start small and grow organically, staying focused on meaningful interactions and purpose - always host & facilitate
  7. 7. How can it be supported by collaboration technologies? • Reflect: Develop a "strategy habit" to continuously • • improve & communicate with clarity Experiment: Continuously & iteratively prototype with new and existing tools Learn: Capture your learnings explicitly & share them as widely as possible 
  8. 8. Discussion? www.collabforge.com twitter.com/MarkElliott

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