Planning for multiple media and multiple deadlines

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Presentation slides for APME Newstrain workshop in Norman, OK. Sept. 25, 2009.

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Planning for multiple media and multiple deadlines

  1. 1. Planning Content for Multiple Media and Multiple apme newstrain
  2. 2. the planning process
  3. 3. the planning process 1. Understand the characteristics (form) that will best tell the story
  4. 4. the planning process 1. Understand the characteristics (form) that will best tell the story 2. Break down the story: what are the different parts?
  5. 5. the planning process 1. Understand the characteristics (form) that will best tell the story 2. Break down the story: what are the different parts? 3. Which characteristic (form) would best tell each part of the story? - Is there ROI?
  6. 6. story forms
  7. 7. story forms PRIMARY Text Audio Photos Video Graphics
  8. 8. story forms PRIMARY ALTERNATIVE Text Lists Audio Q&A Photos Charticle Video Annotated Photos Graphics Maps
  9. 9. Break Down the Story
  10. 10. Return on investment?
  11. 11. Return on investment? 1.Does it have an audience?
  12. 12. Return on investment? 1.Does it have an audience? Who is it?
  13. 13. Return on investment?
  14. 14. Return on investment? 2.and we have the resources? (Skills, technology Do time)
  15. 15. Return on investment? 2.and we have the resources? (Skills, technology Do time) Specifically, who and how?
  16. 16. Return on investment?
  17. 17. Return on investment? 3.a Will it service and/or have a long shelf life? public generate traffic/readership and/or provide
  18. 18. Return on investment? 3.a Will it service and/or have a long shelf life? public generate traffic/readership and/or provide If there are no ‘yes’ answers here, do not move forward
  19. 19. Group Exercise
  20. 20. Group Exercise Break down the story
  21. 21. Group Exercise Break down the story Determine best form
  22. 22. Group Exercise Break down the story Determine best form Test for ROI
  23. 23. slideshare.com/mark.briggs mark@journalism20.com

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