SOCIAL MEDIA 101: love it, learn it, use it RIGHT

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This was a free webinar I did for WITI (Women in Technology International) members. It's an overview of Social Media for those who are on the fence about its value.

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  • -Value of social media - how it can save you money, time, and maybe even your reputation -Definitions to help you get acquainted with the terminology and themes -History -Tools Overview -How to use it effectively (AKA the rules) -Who’s doing it right and who’s doing it wrong -Special bonus: how to convince the boss
  • SOCIAL MEDIA 101: love it, learn it, use it RIGHT

    1. 1. title Presenter Marjorie Kase Co-Founder, MarKyr Media 10/6/09 © Markyr, Inc. 2009 SOCIAL MEDIA 101: love it, learn it, use it RIGHT
    2. 2. SOCIAL MEDIA 101: <ul><li>Points </li></ul><ul><li>Value of Social Media </li></ul><ul><li>Tools </li></ul><ul><li>Using it RIGHT </li></ul><ul><li>Myth Busting </li></ul>*Special Bonus: Convincing the boss Social Media is RIGHT for your business SOCIAL MEDIA 101 OVERVIEW
    3. 3. BENEFITS OF USING Social Media for BUSINESS <ul><li>Benefits </li></ul><ul><li>Cost Effective </li></ul><ul><li>Community Around Your Brand </li></ul><ul><li>Building Community At the Office </li></ul><ul><li>Online Reputation Management </li></ul><ul><li>Search Engine Optimization </li></ul>
    4. 4. THE VALUE Factor The Value FACTOR <ul><li>Bang For Your Buck </li></ul><ul><li>FREE Tools </li></ul><ul><li>FREE Public Relations </li></ul><ul><li>FREE Market Research </li></ul><ul><li>FREE Customer Service </li></ul><ul><li>What You Stand to Lose </li></ul><ul><li>Valuable Customers </li></ul><ul><li>Brand Ambassadors </li></ul><ul><li>Competitive Edge </li></ul><ul><li>$ $$ </li></ul>
    5. 5. SOCIAL MEDIA tools Determining which TOOLS work for you
    6. 6. why FACEBOOK? <ul><li>Benefits for Business </li></ul><ul><li>Announce New Products </li></ul><ul><li>Regular Exposure to Target Market </li></ul><ul><li>Rich Display of Content </li></ul><ul><li>Direct Conversation With Consumers </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Built-in Time Management </li></ul>
    7. 7. why FACEBOOK? Keep Your Public and Private Life Separate With Facebook Fan Pages and Privacy Settings
    8. 8. why TWITTER? <ul><li>Benefits for Business </li></ul><ul><li>Direct Conversation with Consumers </li></ul><ul><li>Announce New Products </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Real Time Market Research </li></ul><ul><li>Easy to Learn </li></ul>
    9. 9. why BLOG? <ul><li>Benefits for Business </li></ul><ul><li>Product Education </li></ul><ul><li>Builds Community Around the Brand </li></ul><ul><li>Platform for Announcing New Products </li></ul><ul><li>Strategic Alliances </li></ul><ul><li>Rich Source of Product Information </li></ul><ul><li>Customer Service </li></ul><ul><li>Search Engine Optimization </li></ul>
    10. 10. RESULTS The 3 Cs Connection Community Conversation <ul><li>Best Practices </li></ul><ul><li>Listening </li></ul><ul><li>Participating in the Conversation </li></ul><ul><li>Engaging Your Audience </li></ul><ul><li>Building Community </li></ul>
    11. 11. CONVINCING the BOSS <ul><li>Showing Social Media’s Value </li></ul><ul><li>Make a Name for Yourself Online </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>Case Studies </li></ul><ul><li>Application of Business Goals in Genre </li></ul>
    12. 12. end Contact: Marjorie Kase [email_address] http://www.markyr.com 10/6/09 © Markyr, Inc. 2009 SOCIAL MEDIA 101: love it, learn it, use it RIGHT

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