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marketing outline of a dance studio

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Executive Summary
Dancing is a historical tradition. U&ME Dance is dedicated to bringing quality and affordable dance instruction. U & Me Dance Studio plans to incorporate the existing dance community into our studio to begin with a strong base of supporters. There are many benefits to dancing that will attract people from many backgrounds and interests. There has never been an actual dance studio, where these people can expand their knowledge of dance and enjoy being with other people of like interests. We will create a place where people can learn to dance, meet new people, have fun, improve, create and feel comfortable.


SWOT ANALYSIS
Strengths:
Great reputation
Savings to cover start up costs
Understands financial concepts




Trend
 
U&Me dance studio seeks to provide its customers with affordable quality instruction in a fun and supportive environment. The popularity of trendy dances has made an impact on the
Number of people wanting to learn how to dance. U & Me Dance Studio searched and finds ways on how to learn the latest dance craze or the trending moves. Those who are familiar with dance are well aware of how fun and addicting an evening dance can be. But for those who have not yet experienced the thrill and enjoying movements of dancing in the dance floor costumers can avail our services where they can feel comfortable learning and utilizing current popular dances.
 




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marketing outline of a dance studio

  1. 1. Executive Summary Dancing is a historical tradition. U&ME Dance is dedicated to bringing quality and affordable dance instruction. U & Me Dance Studio plans to incorporate the existing dance community into our studio to begin with a strong base of supporters. There are many benefits to dancing that will attract people from many backgrounds and interests. There has never been an actual dance studio, where these people can expand their knowledge of dance and enjoy being with other people of like interests. We will create a place where people can learn to dance, meet new people, have fun, improve, create and feel comfortable.
  2. 2. MISSION Encouraging all dancers to strive for excellence and enjoy the journey along the way. U & Me Dance Studio promotes strong self- confidence, self-respect, discipline, and appreciation through the fine arts of dance. We inspire every dancer to find the creativity inside his/her as "We dance to tell a story". VISION U & Me Dance Studio vision is to determine through the eyes of our dancers and plan to take our program as far as our dancers can be dream. To inspire the community with non competitive dance education and offer many performance opportunities in a facility that will motivate, educate, and develop an appreciation of the fine arts. We will build a facility where dancing dreams are shared throughout our community and "U & ME" will create change in the world’s future through its dancers.
  3. 3. LOGO COLOR  Light Cyan, Black SLOGAN  “Live your life, Love your life, Dance for life!”
  4. 4. SWOT ANALYSIS Strengths: Great reputation Savings to cover start up costs Understands financial concepts Weaknesses: Start up mode No experience being self-employed No support structure Opportunities: Dancing is "hotter than never" Dancing is a good exercise Studio space available Threats: Existing dance studios Other dance instructors Difficult to get financing
  5. 5. Target Market Our market is limitless. Everyone who has the ability to walk can learn to dance. It is our job to present dance to these people and introduce and develop interest in the community for social dance. For the young ones, it is important to the fun in dance. Ages between 25 and 55 is generally looking for new things to try and do. Marketing Needs Learning to dance is done for the reasons such as individuals have always wanted to do, something they used to do and would like to do again, for use on vacations, or an exercise to keep their bodies healthy. And for those people and individual who don’t want their vacation bored. Costumers would simply enjoy this while learning new dance steps.
  6. 6. Demographics U&Me dance studio divides its potential customers into following stages: Children (3-12 years old): These stages U & Me Dance Studio are planning to offer them special classes or workshops. Teens (13-19 years old): U & Me Dance Studio is planning to offer them by-hour classes because teens may insert these classes after their educational class. College and Working students: U & Me Dance Studio is planning to offer them a full dance rehearsals and tutorials or they may apply as a dance teacher as long as they have the potential. Adults (senior citizens, married, retired, widowed, etc.): business offers them smooth dances that will surly fit to their ages. These dances may serve them as an exercise.
  7. 7. Trend U&Me dance studio seeks to provide its customers with affordable quality instruction in a fun and supportive environment. The popularity of trendy dances has made an impact on the Number of people wanting to learn how to dance. U & Me Dance Studio searched and finds ways on how to learn the latest dance craze or the trending moves. Those who are familiar with dance are well aware of how fun and addicting an evening dance can be. But for those who have not yet experienced the thrill and enjoying movements of dancing in the dance floor costumers can avail our services where they can feel comfortable learning and utilizing current popular dances.
  8. 8. Four P's of Marketing Product U&Me offer its costumer flexible and smooth steps that could everyone should surely enjoy. Move like nobody's watching and learn like they are in a dance academy. A refreshing atmosphere and a music that everyone in the room could hear and walls are mirrors and floors are shining like what the wall are. And atmosphere that is well comfortable. Price U&Me dance studio offers affordable prices that even an average individual could afford. We are creating a site that a costumer can automatically check the latest schedules, upcoming events, and lessons prices. Costumers or member already will be able to contact their teacher via email or even chat them online. We will keep the customers and members updated with the daily events. Placement The business is located in the Lacson St., Bacolod City. U&Me dance studio place its business here because many people are exercising near at Lagoon. And In order that it could easily notice the place. U&Me dance studio residing building are just only passed by.
  9. 9. Promotion U&Me dance studio is creating a website which is designed to provide a convenient way for the people to discover the business. The page will be linked to the other dance related sites and it could advertise to other social networking sites in order that other individuals who want to join the rank will be able to join too.

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