Food & Social Media: 10 Trends for 2013

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What are the current trends in Food & Social Media? How do brands use popular social media such as Facebook, Twitter and Foursquare, and what are the new niche social networks and apps that are on a rise?

This presentation talks about 10 major trends in social media & food culture in general, ranging from the rise of curation, gamification and quantified self to content strategy, second screen apps and location based services.

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Food & Social Media: 10 Trends for 2013

  1. 1. Marjolijn Kamphuis@marjolijn
  2. 2. 82%Of the online population uses social mediaThat’s 1,3 Billion people
  3. 3. 1 in every 5minutes online is spent on social media
  4. 4. 1,000,000,000 Facebook users
  5. 5. That’s 14% of theWorld’s Population
  6. 6. That’s 14% of the Nearly 50% of allWorld’s Population people online
  7. 7. Most visited websites in 20111. Facebook 2. Google 3. YouTube 4. Yahoo 5. Bing
  8. 8. - TREND 1 –The Rise of Niche Social Networks
  9. 9. Foodie Culture
  10. 10. - TREND 2 –Second Screen Everywhere
  11. 11. - TREND 3 –Content is king
  12. 12. - TREND 4 – Location iscustomization
  13. 13. - TREND 5 –Be your ownHealth coach
  14. 14. - TREND 6 –Smart devices everywhere
  15. 15. - TREND 7 – Social MediaCharm offensive
  16. 16. - TREND 8 –Don’t waste food (and money)
  17. 17. - TREND 9 –Subscribe to Curation
  18. 18. - TREND 10 –Gamification
  19. 19. Think you’ve seen it all?
  20. 20. Now you can eat your own face!
  21. 21. www.okgo.nl/blogTo see this presentation again contact Linkedin.com/in/marjolijn Twitter.com/marjolijn marjolijn@okgo.nl

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