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Moving from software
products to
WordPress services
@mariusvetrici
marius@wpriders.com
Marius Vetrici
Founder @ WPRiders A...
How to Launch a
Product Success
Story
?
Product Building
1.Can be incredibly boring
2.Is very risky
Product Building
1. Is very instructive and profound
2. Learn to build software the right way
3. Learn to provide support
...
Entrepreneurial Background
2003-2016
2004 - 2007
ASP.NET Date/Time Picker Control
2005 - 2007
ASP.NET Menu Control
2003 - ...
Things I’m doing
differently in 2016
Sacrifice to get Focused
1. Features
2. Verticals
Focus without Sacrifice is Destructive
Product-Market fit
1. Talk to clients proactively
2. Secure Traction alongside product
development
Set and track KPIs
1. Choose your KPIs for Traction
2. Set targets
3. Track and monitor them
4. If targets are not hit rep...
Go Open Source
Access to
• Free technology
• Free source code
• Free know how
• A keen sense of contribution to a higher p...
Tools we use for WordPress
Development Services
Manage commitments
Tools we use for WordPress
Development Services
Time tracking and planning:
• Harvest - see where time goes
• Harvest Fore...
Tools we use for WordPress
Development Services
Healthy financial principles:
1. Live on Last Month’s Income
2. Give Every...
Next step for us:
Productized Service
A productized service offers a
specialized "done for you" solution with
a compelling...
Our future plans
Goal = recurring revenues
1. Productized WordPress tickets fixing
2. Ongoing maintenance plans
3. Ongoing...
Resources
Traction Book -
https://www.amazon.com/Traction-Startup-Guide-Getting-Customers/dp/0976339609
Managing Corporate...
Services vs Products
Providing Services Building Products
Fun Variable all the time
High in the 1st year
Medium 2nd year
V...
Thank you
@mariusvetrici
marius@wpriders.com
Marius Vetrici
Founder @ WPRiders Agency
Any
questions? :)
@mariusvetrici
marius@wpriders.com
Marius Vetrici
Founder @ WPRiders Agency
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Moving from software products to WordPress services

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After 10 years and 4 products launched, Marius Vetrici is sharing his insights about what it takes to provide WordPress Development Services.
Presentation was delivered at Bucharest WordCamp 2016.

Published in: Internet
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Moving from software products to WordPress services

  1. 1. Moving from software products to WordPress services @mariusvetrici marius@wpriders.com Marius Vetrici Founder @ WPRiders Agency
  2. 2. How to Launch a Product Success Story ?
  3. 3. Product Building 1.Can be incredibly boring 2.Is very risky
  4. 4. Product Building 1. Is very instructive and profound 2. Learn to build software the right way 3. Learn to provide support 4. Learn to be organized, to do things right
  5. 5. Entrepreneurial Background 2003-2016 2004 - 2007 ASP.NET Date/Time Picker Control 2005 - 2007 ASP.NET Menu Control 2003 - 2013 Inventory Management and POS 2006 - 2013 Document Management and Workflows 2014 - present day Business Focused WordPress Development Agency
  6. 6. Things I’m doing differently in 2016
  7. 7. Sacrifice to get Focused 1. Features 2. Verticals Focus without Sacrifice is Destructive
  8. 8. Product-Market fit 1. Talk to clients proactively 2. Secure Traction alongside product development
  9. 9. Set and track KPIs 1. Choose your KPIs for Traction 2. Set targets 3. Track and monitor them 4. If targets are not hit repeatedly 5. Fail fast
  10. 10. Go Open Source Access to • Free technology • Free source code • Free know how • A keen sense of contribution to a higher purpose
  11. 11. Tools we use for WordPress Development Services Manage commitments
  12. 12. Tools we use for WordPress Development Services Time tracking and planning: • Harvest - see where time goes • Harvest Forecast - plan workload
  13. 13. Tools we use for WordPress Development Services Healthy financial principles: 1. Live on Last Month’s Income 2. Give Every Dollar a Job 3. Save For a Rainy Day 4. Roll with the Punches
  14. 14. Next step for us: Productized Service A productized service offers a specialized "done for you" solution with a compelling value proposition, packaged at a set price and scope. — Brian Casel https://casjam.com/productize/
  15. 15. Our future plans Goal = recurring revenues 1. Productized WordPress tickets fixing 2. Ongoing maintenance plans 3. Ongoing WordPress retainer development 4. Technology dedicated landing pages (eg: WooCommerce, BuddyPress, WooSubscriptions, LearnDash, WooBookings, Sensei, EDD, GravityForms, etc.)
  16. 16. Resources Traction Book - https://www.amazon.com/Traction-Startup-Guide-Getting-Customers/dp/0976339609 Managing Corporate Lifecycles vol 1 & 2 https://www.amazon.com/Managing-Corporate-Lifecycles-Organizations-Grow- ebook/dp/B009TIGWSI/ref=sr_1_2?s=books&ie=UTF8&qid=1475705598&sr=1- 2&keywords=corporate+lifecycles You Need a Budget - http://classic.youneedabudget.com/support/article/rule-four-live-on-last-months-income Productized Services https://casjam.com/productize/ Startup Failure Rate http://tech.co/startup-failure-rates-industry-2016-01 The Problem With Focus https://youtu.be/_CVfNpg8TrI
  17. 17. Services vs Products Providing Services Building Products Fun Variable all the time High in the 1st year Medium 2nd year Very low after that Profitability Medium-High Very high (if you make it) Workload With spikes Very high Recurring revenues Medium-Yes for Productized Services Very high (after break even) Mistakes are Low impact (generally) Very high impact Need for Marketing Medium Very high and constant Risk of failure Medium-low Very high
  18. 18. Thank you @mariusvetrici marius@wpriders.com Marius Vetrici Founder @ WPRiders Agency
  19. 19. Any questions? :) @mariusvetrici marius@wpriders.com Marius Vetrici Founder @ WPRiders Agency

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