Creating Apps For A Living - Tales From The Trenches

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Cutehacks is a small company making it's living from apps. How do they do it ?

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Creating Apps For A Living - Tales From The Trenches

  1. 1. Creating Apps ForA Living Trenches Tales From The
  2. 2. Marius Bugge MonsenQt developer (2002 - 2010) Co-founder of Cutehacks
  3. 3. Know whereyou’re going...
  4. 4. You ?App Store
  5. 5. You ? CustomerApp Store
  6. 6. “Ve vant ze money, Lebowski” Nihilist, The Big Lebowski
  7. 7. You?$$$
  8. 8. You ? $$$App Store
  9. 9. Store? Market? Catalog?
  10. 10. GetJar Apple App Store Intel AppUp Google Android MarketBlackBerry App World Nokia Ovi Store Wholesale Application Community Windows Phone 7 Marketplace Palm App Catalog Amazon App Store
  11. 11. Windows Mobile Symbian Apple RIM Android Other 3% 4% 27% 36% 17% 13% Worldwide Smartphone Sales 1Q11. Source: Gartner, May 2011
  12. 12. Revenue ShareThem 30% You 70%
  13. 13. Cost of App Development iPhone Android BlackBerry iPhone + Android€100,000.00 €75,000.00 €50,000.00 €25,000.00 €0 Simple Branded Advanced Based on numbers from Golden Gekko (www.goldengekko.com), 7 September 2010
  14. 14. • WebOS (and other WR platforms) - similar to iPhone• Symbian - ~30 % higher• Java ME - similar to Android• Qt - similar to Android
  15. 15. Windows Marketplace for Mobile Nokia Ovi Store Apple App Store BlackBerry App World Google Android Market$9.00$6.75$4.50$2.25 $0 Average App Prices Distimo (www.distimo.com), December 2010
  16. 16. • Deutsche Bank and Apple data, June 2010: • ~25% of downloaded apps are paid • Average developer earnings per paid app: $700 per month • Earnings distribution is very top heavy.
  17. 17. You?$??
  18. 18. The Anatomy of aCustomer Project
  19. 19. You ? CustomerApp Store
  20. 20. Sell Sign Develop Test Package Submit Wait Support
  21. 21. Sell Sign Develop Test Develop Test Package Test Package Test Package Submit Wait Wait Wait Wait Support
  22. 22. Sell Sign Wait ...
  23. 23. Fundamentals of Sales:No-one ever calls you.
  24. 24. • Contract • Statement Of Work • License Agreement • Delivery Date(s) • Payment
  25. 25. • The Customer buys • Time • Knowledge • Lower cost
  26. 26. You ? $$App Store
  27. 27. Getting There
  28. 28. You !App Store
  29. 29. Register Certificate Package Submit
  30. 30. Register Certificate Package Submit • Online Form • Dead Trees / Fax • Company (?) • Tax Number • Bank Details
  31. 31. Register Certificate Package Submit • Development • Publishing
  32. 32. Register Certificate Package Submit • Signing • Unique id • Bundled resources • Languages • Icon
  33. 33. Register Certificate Package Submit• Package • Target Countries• Icon • Languages• Description • Price• Screenshots • Support Contact Information• Target Devices • Export Restrictions
  34. 34. Thank you!Questions?
  35. 35. Image credits:“Stuck in Customs” on flickr

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