Kodak Brand Audit Report “ Report on Current Inventory of Kodak Printers and Cameras” Feb 24 2007 - Suffolk EMBA – Consume...
Introduction <ul><li>Kodak brand inventory of cameras and printers </li></ul><ul><li>Comparison of Kodak printers with HP ...
Kodak Printers <ul><li>Print, copy, and scan </li></ul><ul><li>KODAK lab-quality pictures that last  </li></ul><ul><li>a l...
Kodak Cameras
Kodak Cameras Point & Shoot Pocket Pocket High Zoom EasyShare-One
HP Kodak Digital Camera Comparison Chart Kodak V1003 10.0 million effective pixels 10.4 million sensor photo detectors 36 ...
Kodak – HP Printers Comparison Kodak EasyShare 5100 Kodak EasyShare 5500 Kodak EasyShare 5300 HP DeskJet F380  All-in-One ...
Printer Output Comparison
Kodak Marketing Efforts
Kodak in News <ul><li>KODAK: Kodak Revolutionizes the Inkjet Industry New Line of All-In-One Inkjet Printers Produces Dura...
Questions & Answers
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Kodak Brand Audit Report

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Kodak Brand Audit Report

  1. 1. Kodak Brand Audit Report “ Report on Current Inventory of Kodak Printers and Cameras” Feb 24 2007 - Suffolk EMBA – Consumer Behavior & Research - Professor Elizabeth Wilson Class Presented by Mariswaran Balasubramanian, Varinder Gupta, Ernesto Digiambattista
  2. 2. Introduction <ul><li>Kodak brand inventory of cameras and printers </li></ul><ul><li>Comparison of Kodak printers with HP printers </li></ul><ul><li>Comparison of Kodak cameras with HP cameras </li></ul>
  3. 3. Kodak Printers <ul><li>Print, copy, and scan </li></ul><ul><li>KODAK lab-quality pictures that last </li></ul><ul><li>a lifetime* in as little as 28 seconds </li></ul><ul><li>Uses a convenient 2-cartridge, 6-ink </li></ul><ul><li>system </li></ul><ul><li>Uses a convenient 2-cartridge, 6-ink system </li></ul><ul><li>Easy, one-click photo printing from most memory cards </li></ul><ul><li>Large, high-resolution 3.0 in. (7.6 cm) color display for easy photo cropping </li></ul><ul><li>KODAK lab-quality pictures that last a lifetime* in as little as 28 seconds </li></ul><ul><li>Print, copy, and scan </li></ul><ul><li>35-page automatic document feeder makes copying, scanning, and faxing simple </li></ul><ul><li>Efficient and easy two-sided printing </li></ul><ul><li>Uses a convenient 2-cartridge, 6-ink system </li></ul><ul><li>Easy, one-click photo printing from most memory cards </li></ul><ul><li>High-resolution 2.4 in. (6.1 cm) color display for easy photo cropping </li></ul><ul><li>KODAK lab-quality pictures that last a lifetime* in as little as 28 seconds </li></ul><ul><li>Print, copy, scan, and fax </li></ul>
  4. 4. Kodak Cameras
  5. 5. Kodak Cameras Point & Shoot Pocket Pocket High Zoom EasyShare-One
  6. 6. HP Kodak Digital Camera Comparison Chart Kodak V1003 10.0 million effective pixels 10.4 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak V803 8.0 million effective pixels 8.3 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak C653 6.1 million effective pixels 6.2 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak Z710 7.1 million effective pixels 7.4 million sensor photo detectors 38 mm - 380 mm (10x) zoom lens Kodak C433 4.0 million effective pixels 4.2 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens HP Photosmart R927 8.2 million effective pixels 8.3 million sensor photo detectors 35 mm - 105 mm (3x) zoom lens HP Photosmart R727 6.2 million effective pixels 6.4 million sensor photo detectors 39 mm - 118 mm (3x) zoom lens HP Photosmart R725 6.2 million effective pixels 6.4 million sensor photo detectors 39 mm - 118 mm (3x) zoom lens HP Photosmart E327 5.0 million effective pixels 5.0 million sensor photo detectors 35 mm fixed lens HP Photosmart M527 6.0 million effective pixels 6.2 million sensor photo detectors 38 mm - 114 mm (3x) zoom lens
  7. 7. Kodak – HP Printers Comparison Kodak EasyShare 5100 Kodak EasyShare 5500 Kodak EasyShare 5300 HP DeskJet F380 All-in-One 14PPM Color Print Speed 22 PPM 20PPM Black Print Speed 32 PPM 79.99 Price 149.99
  8. 8. Printer Output Comparison
  9. 9. Kodak Marketing Efforts
  10. 10. Kodak in News <ul><li>KODAK: Kodak Revolutionizes the Inkjet Industry New Line of All-In-One Inkjet Printers Produces Durable, High-Quality Documents and Photos; Low-cost premium inks save customers up to 50 percent on everything they print,  M2 Presswire, February 6, 2007 </li></ul><ul><li>Kodak Wins Three CES Innovations Awards and Receives Prestigious Honors from Popular Science and PC Magazine;  Honors Include &quot;Best of Innovations&quot; Award for the KODAK EASYSHARE V610 Dual Lens Digital Camera,  Business Wire, January 8,2007 </li></ul>
  11. 11. Questions & Answers

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