Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
 
© AurumSocial Social Gaming  Company
<ul><li>Mission/ Vission </li></ul><ul><li>Social Gaming </li></ul><ul><li>Product Portfolio </li></ul><ul><li>Product & T...
© AurumSocial <ul><li>Our client s’  mission:  T o  H ave  F un </li></ul><ul><li>Our mission:  To Ensure Fun </li></ul><u...
© AurumSocial Real time or asynchronous   on-line games that are played by users  of  social  networks What is Social Gami...
© AurumSocial <ul><li>Most complex type of social games </li></ul><ul><li>Most common type: card games </li></ul><ul><li>M...
© AurumSocial Existing games: <ul><li>Zole </li></ul><ul><li>Battleships </li></ul><ul><li>Kozel (Russian prototype of Zol...
© AurumSocial Zole : Product Portfolio Launched: 2007 on draugiem.lv / 200 000 unique users
© AurumSocial Kozel : Product Portfolio To be launched: May 2010 on Russia’s largest social network vkontakte.ru
© AurumSocial Battleships : Product Portfolio Ready for deployment in draugiem.lv and other social networks
© AurumSocial Main characteristics of Game Server Platform: <ul><li>Built on C  (first version on Java) </li></ul><ul><li>...
© AurumSocial User DBs of social portals  (e.g. Myspace, Facebook)   Unlimited number of game servers  Happy players Suppo...
© AurumSocial Back-end system : <ul><li>User management </li></ul><ul><li>Ticketing system </li></ul><ul><li>Payment track...
© AurumSocial Back-end: User Management System Product & Technology
© AurumSocial Back-end: Ticketing system Product & Technology
© AurumSocial Advantages of the Platform: <ul><li>Tested over 3 years  in the largest Latvian portal draugiem.lv (card gam...
© AurumSocial 3 types of income : <ul><li>User payments </li></ul><ul><li>Virtual items </li></ul><ul><li>Advertisements (...
© AurumSocial Example of a branded game room : How Do We Make Money Branded environment Branded virtual items
© AurumSocial Strategy  in General <ul><li>General approach: </li></ul><ul><li>Market study / Market Fit ( done ) </li></u...
© AurumSocial Market Study / Market Fit <ul><li>Detailed market study on: </li></ul><ul><li>Social networks </li></ul><ul>...
© AurumSocial Market Study / Market Fit
© AurumSocial Market Study / Market Fit Source:  http://www.appdata.com/facebook/mostpopular/redirect/group_by/2 * Data fr...
Market Study / Market Fit Top Application Developers on Facebook, by monthly active users ,  yesterday   Source:  www.appd...
© AurumSocial Market Study / Market Fit Source: facebook.com  , August 2009 * Data from portal draugien.lv, largest Latvia...
<ul><li>240 000 unique users (Zole) </li></ul><ul><li>Stable revenue stream over the last 12 months </li></ul><ul><li>Cont...
<ul><li>Ad campaigns on social networks </li></ul><ul><li>Game moderation </li></ul><ul><li>Social media </li></ul><ul><li...
© AurumSocial Promotion of Products: Game Moderation Game moderation live (chat) Game moderator
© AurumSocial Promotion of Products: Twitter
© AurumSocial Promotion of Products: YouTube
© AurumSocial Growth:  Target portals <ul><li>Hyves.nl  (Benelux)   </li></ul><ul><li>V kontakte.ru   ( Russia) </li></ul>...
© AurumSocial Growth: Our Goals M onthly active users Aurum Social is not about “if it will make money”, it’s about “how m...
© AurumSocial Mihail CTO  / PHP Developer Annija Game  M oderator Dominykas C  D eveloper Sergey Flash  D eveloper Kamile ...
© AurumSocial Competitive Advantages <ul><li>3 years  of  social gaming  experience </li></ul><ul><li>1 year ahead of any ...
<ul><li>What do  we  want to get out of Seedcamp : </li></ul><ul><li>Connections </li></ul><ul><li>Expertise in building m...
<ul><li>Contacts: </li></ul><ul><li>[email_address]   </li></ul>© AurumSocial Q & As
Upcoming SlideShare
Loading in …5
×

Aurum Social presentation at Seedcamp in Prague, 02.03.2010 (by Maris Pazars and Edgars Rozentals)

2,970 views

Published on

Aurum Social had it's first presentation at Seedcamp in Prague on March 2, 2010

Aurum Social presentation at Seedcamp in Prague, 02.03.2010 (by Maris Pazars and Edgars Rozentals)

  1. 2. © AurumSocial Social Gaming Company
  2. 3. <ul><li>Mission/ Vission </li></ul><ul><li>Social Gaming </li></ul><ul><li>Product Portfolio </li></ul><ul><li>Product & Technology </li></ul><ul><li>How Do We Make Money </li></ul><ul><li>Strategy </li></ul><ul><li>Team </li></ul><ul><li>Competitive Advantages </li></ul><ul><li>Our Seedcamp Expectations </li></ul>© AurumSocial Contents
  3. 4. © AurumSocial <ul><li>Our client s’ mission: T o H ave F un </li></ul><ul><li>Our mission: To Ensure Fun </li></ul><ul><li>Vision: M ost profitable Europe-based social gaming company by 2012 </li></ul>Mission / Vision
  4. 5. © AurumSocial Real time or asynchronous on-line games that are played by users of social networks What is Social Gaming? Examples: Farm Ville by Zynga (A synchronous social game) Texas Holdem Poker by Zynga (Real time multi-player social game)
  5. 6. © AurumSocial <ul><li>Most complex type of social games </li></ul><ul><li>Most common type: card games </li></ul><ul><li>More on-line communication possibilities </li></ul><ul><li>compared to asynchronous </li></ul><ul><li>Higher entry barriers compared to asynchronous </li></ul>Real T ime Multi-player Social Games Aurum Social builds real time multiplayer social games!
  6. 7. © AurumSocial Existing games: <ul><li>Zole </li></ul><ul><li>Battleships </li></ul><ul><li>Kozel (Russian prototype of Zole: under development) </li></ul>Product Portfolio <ul><li>75 000 EUR invested into game server </li></ul><ul><li>platform and games by business owners </li></ul><ul><li>at the moment </li></ul>
  7. 8. © AurumSocial Zole : Product Portfolio Launched: 2007 on draugiem.lv / 200 000 unique users
  8. 9. © AurumSocial Kozel : Product Portfolio To be launched: May 2010 on Russia’s largest social network vkontakte.ru
  9. 10. © AurumSocial Battleships : Product Portfolio Ready for deployment in draugiem.lv and other social networks
  10. 11. © AurumSocial Main characteristics of Game Server Platform: <ul><li>Built on C (first version on Java) </li></ul><ul><li>Uses Flash as a client side application </li></ul><ul><li>Capable of adding unlimited number of on-line users in the same game room! ( Zynga does not have it!) </li></ul><ul><li>Any type of on-line multi-user games can be added </li></ul>Product & Technology
  11. 12. © AurumSocial User DBs of social portals (e.g. Myspace, Facebook) Unlimited number of game servers Happy players Support and admin Authorization (Open Social & APIs ) Product & Technology
  12. 13. © AurumSocial Back-end system : <ul><li>User management </li></ul><ul><li>Ticketing system </li></ul><ul><li>Payment tracking </li></ul>Product & Technology <ul><li>Statistics </li></ul><ul><li>Tournament management </li></ul><ul><li>Message Board </li></ul>
  13. 14. © AurumSocial Back-end: User Management System Product & Technology
  14. 15. © AurumSocial Back-end: Ticketing system Product & Technology
  15. 16. © AurumSocial Advantages of the Platform: <ul><li>Tested over 3 years in the largest Latvian portal draugiem.lv (card game Zole with 20 0 000 users). </li></ul><ul><li>Open Social ready. </li></ul>Product & Technology
  16. 17. © AurumSocial 3 types of income : <ul><li>User payments </li></ul><ul><li>Virtual items </li></ul><ul><li>Advertisements (branded game rooms) </li></ul>How Do We Make Money
  17. 18. © AurumSocial Example of a branded game room : How Do We Make Money Branded environment Branded virtual items
  18. 19. © AurumSocial Strategy in General <ul><li>General approach: </li></ul><ul><li>Market study / Market Fit ( done ) </li></ul><ul><li>Proof of Concept ( done ) </li></ul><ul><li>Promotion & Growth </li></ul><ul><li>Exit </li></ul>
  19. 20. © AurumSocial Market Study / Market Fit <ul><li>Detailed market study on: </li></ul><ul><li>Social networks </li></ul><ul><li>Competitors </li></ul><ul><li>Types of applications </li></ul><ul><li>Users </li></ul>
  20. 21. © AurumSocial Market Study / Market Fit
  21. 22. © AurumSocial Market Study / Market Fit Source: http://www.appdata.com/facebook/mostpopular/redirect/group_by/2 * Data from portal draugien.lv, largest Latvian social network (2 M users) Top Application Developers on Facebook, by monthly active users , Fall 2009 Developer Monthly av. users 1 Zynga 45 773 344 2 Playfish 31 535 226 3 LivingSocial 17 055 550 4 Metrogames 6 285 074 5 RockYou! 4 620 871 6 Serious Business 4 417 439 7 6 waves 3 876 375 8 Zwigglers 3 097 788 9 Fendoo 2 714 927 10 Quizopolis 2 664 239 11 Shikha 2 602 134 12 GameHouse 2 440 211 Aurum Social * 30 000
  22. 23. Market Study / Market Fit Top Application Developers on Facebook, by monthly active users , yesterday Source: www.appdata.com © AurumSocial
  23. 24. © AurumSocial Market Study / Market Fit Source: facebook.com , August 2009 * Data from portal draugien.lv, largest Latvian social network (2 M users) Top played on-line multi-player games on Facebook Developer Game title Monthly av. users 1 Zynga Texas HoldEm Poker 15 000 000 2 Chess.com Chess 6 500 000 3 Viral, s.r.o. Farkle (dice game) 4 500 000 4 GodGame GodGame Mahjong 3 400 000 5 Playdom Poker Palace 1 000 000 6 6Q.net Backgammon 500 000 7 Zynga BlackJack 391 000 8 GPI Poker Planet 228 000 9 Clear Games Poker with PokerBuddies 167 000 Aurum Social * Zole 3 0 000
  24. 25. <ul><li>240 000 unique users (Zole) </li></ul><ul><li>Stable revenue stream over the last 12 months </li></ul><ul><li>Contracts for deploying new games </li></ul><ul><li>Professional team </li></ul>© AurumSocial Proof of Concept
  25. 26. <ul><li>Ad campaigns on social networks </li></ul><ul><li>Game moderation </li></ul><ul><li>Social media </li></ul><ul><li>Cross sales </li></ul>© AurumSocial Promotion of Products
  26. 27. © AurumSocial Promotion of Products: Game Moderation Game moderation live (chat) Game moderator
  27. 28. © AurumSocial Promotion of Products: Twitter
  28. 29. © AurumSocial Promotion of Products: YouTube
  29. 30. © AurumSocial Growth: Target portals <ul><li>Hyves.nl (Benelux) </li></ul><ul><li>V kontakte.ru ( Russia) </li></ul><ul><li>Orkut.com </li></ul><ul><li>Other European / CIS portals </li></ul>
  30. 31. © AurumSocial Growth: Our Goals M onthly active users Aurum Social is not about “if it will make money”, it’s about “how much money it will make”! 2009 2010 2011 2012 3 0 000 6 000 000 20 000 000 50 000 000
  31. 32. © AurumSocial Mihail CTO / PHP Developer Annija Game M oderator Dominykas C D eveloper Sergey Flash D eveloper Kamile Designer Maris CEO Andrius CCO Edgars Innovations D irector Dream Team Social gaming is NOT just about technologies, it’s about people Aistis C D eveloper
  32. 33. © AurumSocial Competitive Advantages <ul><li>3 years of social gaming experience </li></ul><ul><li>1 year ahead of any other start-up company that would start development of on-line multi-player games from scratch </li></ul><ul><li>Personal contacts with owners of several largest social portals in Europe </li></ul><ul><li>People: management experience, menthality, technical competence </li></ul><ul><li>Cash flow from existing social game contracts. </li></ul>
  33. 34. <ul><li>What do we want to get out of Seedcamp : </li></ul><ul><li>Connections </li></ul><ul><li>Expertise in building multi-million company </li></ul><ul><li>Money for expanding the team and developing new games </li></ul>© AurumSocial Our Seedcamp Expectations
  34. 35. <ul><li>Contacts: </li></ul><ul><li>[email_address] </li></ul>© AurumSocial Q & As

×