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The State of Video Marketing - Mari Smith and


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Did you know? Video marketers get 66% more qualified leads per year! But, reasons marketers say they are not currently using video include: they lack time (23%) and they don't know where to start (21%). Hmm. 樂

 In this presentation, I share the latest facts and stats on Facebook video, in particular, and how you can easily, quickly and inexpensively create professional videos to be an integral part of your social media marketing mix this year and beyond.
Watch on Facebook here:

論 NEWSFLASH! 論

1️⃣ LIVE!! I will also be joined live on camera by CMO, Daniel Glickman who will be sharing epic announcements as he streams with us LIVE from the stage at our long time friend Jessika Phillips’ Social Media Week 2019 event in Lima, Ohio!! [See: Check out the hashtags #SMWL19 and #Craveable ] ‍♀️

2️⃣ NEW!! Our next Video Challenge starts *TODAY* June 18th and will run for 14 days. Be sure to join our challenge group for the full scoop and to participate. I promise it’ll be easy, fun and rewarding!! Mari Smith & Wave VIDEO CHALLENGE Group
 Plus, there will be a GRAND PRIZE DRAWING for all participants of this next challenge -- one lucky winner will be selected at random to WIN a special VIP Experience trip to Boston, MA in September including 1:1 Facebook & video marketing coaching time with myself and Daniel at! ✈️壟

3️⃣ SPECIAL!! Save 25% on any annual plan. Just go to and use code WXA_Creations. (There's still the free forever plan, too!)

Stat sources above: OptinMonster and Wyzowl. 

Got questions? Let us know!!

See you soon!! 

P.S. Special mention to our friends at Agorapulse - sponsors and supporters of Social Media Week and Social Media Day events! Check out events in your part of the world: 

Published in: Social Media
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The State of Video Marketing - Mari Smith and

  1. 1. @marismith @mari_smith 1@marismith @mari_smith@marismith @mari_smith The State of Video Marketing @MariSmith - Premier Facebook Marketing Expert CEO, Mari Smith International, Inc. Brand Ambassador, + Agorapulse
  2. 2. @marismith @mari_smith YouTube = #1 The most widely used & successful channel for video marketing BUT, big surge in usage and effectiveness across all major social media channels: Facebook Instagram LinkedIn Twitter Will Facebook beat YouTube?
  3. 3. @marismith @mari_smith 720 million people per month 140 million per day 26 minutes in Watch every day Monetization expanding Ad breaks in Watch in Canada Ad breaks are already available in more than 40 countries Pages actively using ad breaks = 3x over the past year Facebook Watch
  4. 4. @marismith @mari_smith People are 800 times more likely to comment on videos in Watch Party than when watching video solo.
  5. 5. @marismith @mari_smith 90% of video marketers feel the level of competition and noise has increased in the past year. BUT 99% will continue to use video in 2019, with 88% saying they’ll spend more than they did in previous years. [Wyzowl] Video marketers…
  6. 6. @marismith @mari_smith The average user spends 88% more time on a website with video. [Forbes] Video marketers get 66% more qualified leads per year. [Optinmonster] Video marketing works!
  7. 7. @marismith @mari_smith Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. [Wyzowl] Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format. [Forbes] Video effectiveness
  8. 8. @marismith @mari_smith 8@marismith @mari_smith@marismith @mari_smith Device usage of Facebook users worldwide as of January 2019
  9. 9. @marismith @mari_smith Square 1:1 VERTICAL! 9:16 = Story format 2:3 4:5 = most popular TEXT overlay/captions Create video for mobile
  10. 10. @marismith @mari_smith Vertical videos on Facebook outperform landscape video in engagement for all page sizes
  11. 11. @marismith @mari_smith The optimal video length for better engagement across all page sizes is between 2 and 5 minutes for uploaded videos Video length
  12. 12. @marismith @mari_smith For Facebook content: 70% video 20% images/photos 10% link posts It’s okay to add links & CTA’s to any post type! Recommended ratio…
  13. 13. @marismith @mari_smith Where marketers are stuck with video…
  14. 14. @marismith @mari_smith …they are NOT currently using video: they lack time they don't know where to start they're unclear on the ROI of video they think video is too expensive they've not able to convince key decision makers [Source: Wyzowl] Reasons marketers say…
  15. 15. @marismith @mari_smith
  16. 16. @marismith @mari_smith
  17. 17. @marismith @mari_smith NEW! Video Challenge & Mega Prize Drawing!
  18. 18. @marismith @mari_smith 18@marismith @mari_smith@marismith @mari_smith You could WIN a VIP Experience Trip to Boston, MA in September!
  19. 19. @marismith @mari_smith Join our 14-day video challenge and you could WIN a VIP Experience Trip to Boston in September! PLUS, save 25% on any annual plan. Just go to and use code WXA_Creations. Join our Video Challenge Group!